Banner Health Care Organization Case Study

Introduction

This paper aims to offer a comprehensive study of a health care organization. It aims at assessing the readiness of the health care organization in addressing the health care needs of the populace in the coming decade. The Banner Health Care organization is the primary subject of the study. It will be compared to the Singapore Airlines Case Study. This paper also intends on coming up with a strategic plan that will address pertinent issues that revolve around nurse staffing, network growth, resource management, and patient fulfillment.

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The Banner Health Care organization is primarily based in the United States. It operates as a Non-Profit organization. It can be described as a large organization since it operates more than twenty-three health care facilities in the seven states of the United States. (Kuhn & Lehn, 2015). It has also been able to venture out to other parts of the world. As a health service provider, it offers a multitude of services to patients, ranging from surgery, emergency services to In-patient and Outpatient services. It also offers health plans to its patients as well as nursing records. (Detsky & Gropper, 2016).

The Banner Health Care organization stands tall when pitted against its competitors. It has registered tremendous success in the provision of health care services to its patients. As a result of this, it is used as a health care model for other health care schemes to emulate. The attainment of global recognition in the health care industry is no mean feat. The yardstick used to measure a health care organization's ability to offer impeccable health services lies in its ability to prudently manage its financial resources, proper management of its nursing staff, sustainable network growth as well as the ability to guarantee patient satisfaction.

Readiness of Banner Healthcare to Address Health Care Needs of Patients in the Next Decade

In order to fully understand the capabilities of the Banner Health Care organization in offering health services to patients over the next decade, our analysis shall take a multifaceted approach.First and foremost, we ought to appreciate the robust network of hospitals that are managed by the organization. They are widespread throughout several states across the United States. This ensures that essential health care services are brought closer to the people. Patients are relieved of the burden of traveling far and wide in search of medical attention. By going to a facility managed by the Banner organization that is close to them, they are assured of receiving world-class treatment. This is because all services offered across the many hospital branches have been standardized to meet the highest standards possible. A look at the infrastructural investment done by the Banner Health care organization proves their willingness to be a leading health services provider to patients of diverse backgrounds in the decade to come.

In the medical profession, nurses are regarded as primary health caregivers. This is because nurses are usually in continuous interaction with patients. Nurses see to it that patients receive their medication at the right moment and in the proper dosage. Over the past couple of years, the reported cases of chronic illnesses have been on a steady rise. (Khodakarami & Chan, 2014). As more and more people fall sick, the medical resources at the hospitals are strained. As a corollary of such circumstances, hospitals are forced to hire more nurses to fill the void. Whenever a hospital is understaffed, the nurses are forced to work for more hours with minimal rest in order to cater for the ever increasing number of patients. In line with its dedication to offering world-class health services, the Banner Health Care Organization seeks to employ highly qualified nurses to take care of their patients in the hope that they get the utmost satisfaction from their services.

Singapore Airlines prides itself in offering the best customer experiences in each of their flights. To ensure that customer interests and complaints are adhered to, the company has been able to attract and keep a group of employees who are savvy in public relations. These employees are chosen from diverse backgrounds so that they can cater to the multicultural clientele base of the airline. (Khodakarami & Chan, 2014).

Strategic Plan

The Strategic Plan hopes to develop sustainable programs that will guarantee success in nurse staffing, resource management, patient fulfillment, and network growth. The Banner Health Care organization is the second largest employer of young and vibrant graduates in the United States after Walmart. Due to its stature, it can attract top talents from all corners of the country. (Detsky & Gropper, 2016). This puts them in an advantageous position of being able to hire the best medical practitioners such as nurses. Going into the future, the organization intends on structuring its programs in a manner that will provide for continuous training of its personnel. This could be achieved through collaborative efforts between the organization and educational institutions. (Detsky & Gropper, 2016).

There is a need to incorporate new technology in hospitals in order to streamline operations. (Kuhn & Lehn, 2015). For example, all hospitals owned by the Banner organization could be linked via a computer network that will guarantee cross-sharing of information among doctors. It would also boost the record keeping of patient files as they would be stored in a central server and backed up in other servers. This elaborates how proper resource management could result in the sustainable growth of a network of hospitals.

Plans are underway to increase the presence of facilities under the Banner organization beyond the current seven states in the United States. (Khodakarami & Chan, 2014). The Banner organization seeks to partner with financial aid donors as well as the federal government in setting up more facilities across the country.

Nurses will continue being monitored and evaluated in order to ensure that they attend to patients to the best of their abilities. (Khodakarami & Chan, 2014). They should ensure all patients that walk through their doors are attended to in a timely fashion. As seen earlier, Singapore airlines frequently keep tabs on customer satisfaction. They have put in places mechanisms to ensure that they respond to their customer complaints in due time.

Conclusion

In conclusion, the Banner Health Care organization has been examined and deemed more than capable of meeting the future needs of patients over the next decade. Parallels have been drawn between the Banner organization and the Singapore Airlines that indicate that both organizations have the potential to succeed in resource management, network growth, and human resource management.

References

Detsky, A. S., & Gropper, M. A. (2016). Why physician leaders of health care organizations should participate in direct patient care. Annals of internal medicine, 165(7), 519-520.

Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.

Kuhn, B., & Lehn, C. (2015). Value-based reimbursement: the Banner Health Network experience. Frontiers of health services management, 32(2), 17-31.