Essay Example on Branding for Success: Leveraging Social Media for Growth

Online life alludes to sites and applications that are intended to enable individuals to share content rapidly, effectively, and progressively (Fuller et al., 2009). This platform is what is referred to as social media. When it comes to branding, it is a name that identifies one merchant's administration as particular from those of different business people. Brands are utilized in business, showcasing, and publicizing. In this case, therefore, one's primary focus is on whether communications involving brands are trustworthy.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Some social media platforms include Facebook, Instagram, and Twitter, which are made available to people in form websites (Zwass, 2010). The ascent of online life stages, for example, Instagram and Facebook, have empowered the social development of brands significantly since buyers are currently given a stage where they can associate, stay connected to each other, and react to various brands. At this moment, change is inevitable, which is also similar to internet-based life, which makes brand communication, on most occasions, not authentic. This is because the internet links people that are far away from each other, which makes it difficult for consumers to know whether the brand exists.

On the other hand, the credibility and reliability of the brand concerning the web-based life can be determined through examination of claimed media and individual development (Shankar, Venkatesh, Hofacker & Naik, 2010). An excellent example of this is the online life-based brand networks (SMBBC) and electronic verbal (e-WOM). However, when it comes to legitimacy and reliable, they depend on customer discernment and their ability to believe. Therefore this makes it uncertain about highlighting whether the nature of online networking is genuine and can be depended. Web-based social networking has empowered the social development of brand significance by making various stages. Through these multi-layered computerized stages, buyers and associations can draw in and interface all the more productively and all the more personal. This is because it is currently simpler to take an interest in social media as physical boundaries have been expelled, and correspondence has moved from a fixed space of a PC screen to the moving type of advanced mobile phones. For instance, many designer brands, for example, Gucci, have their application where they post their products. In such a case, this environment appears to be genuine since most people will tend to use the application to purchase Gucci products.

Apart from that, every customer brand is available via web-based networking media. This is whereby advertisers have incorporated web-based life in their computerized procedures (Vilpponen, Winter & Sundqvist, 2006). Brand nearness via web-based networking media can take numerous structures, including paid showcase promoting, brands looking into casual networks as a brand persona, disseminating checked substance, and stamped responsibility open entryways for buyer collaboration. Social media gives room for the consumers and sellers since it acts as a market where people get to connect through the internet deciding on the various cost of products. Through this, some of the brands have managed to develop well, making profits to their firms. However, there is the development of fake brands using the same platform, which results in the consumer end up being conned. Due to this, the environment ends up being non-trustworthy.

Nonetheless, Web-based life advertising favors one's picture, and it's rarely again optional. It's an essential course for associations to land at buyers, and when done precisely, tells those clients that their picture is dynamic and revolved around correspondence. As one can see, this is a platform that is widely used by a lot of people. However, some people only aim at exploiting other people, thus developing fake brands putting them in the platform (Cooke & Buckley, 2008). If an individual is not careful, he or she might end up losing a lot of money through the shopping of certain brands online that do not even exist. This makes social media untrustworthy since people lose money to unreal products that have just been developed to confuse people.

When it comes to the organization, social media has helped in increasing awareness and branding. Through social media, the firm can communicate with a wide variety of people and illustrate various products it manufactures (Braun-LaTour, LaTour & Zinkhan, 2007). Apart from that, it allows consumers to air out multiple complaints about the product, if any, allowing the firm to come up with the solution. It also keeps the consumers up to date, whereby they check for a discount of various commodities, increasing the number of sales. Through this, the organization can make a profit. From this perspective, one can say that the social media environment is trustworthy. This is since the firm is known, which means in case the individual purchases it's brand online, they will have to deliver the order. The reason for doing this is to ensure that there is no negative publicity that might end up making the firm loose consumers. A real example is a well-known firm selling its brands through social media.

Social media also encourages similarity among clients, empowering coming together of social cooperation's on internet business location. Its ability to collect data enables center around showcasing undertakings and market to examine (Fuller et al., 2009). It helps in propelling things and organizations, as it drives the development of the spread center, idealness, and particular arrangements to would-be customers. Further, web based life can help in structure customer associations through dedication ventures associated with online long range interpersonal communication. This, therefore, makes social media appear trustworthy since most of the brands being advertised are there and aims at making profits. Apart from that, there is competition between various firms, which results in the development of better products since they want to dominate the market.

Apart from that, social media has developed, which gives companies a wide variety of choices through which they can showcase their items. These, on the other hand, has resulted in the establishment of web-based life influencer to showcase their products. Presently one can discover individuals speaking on behalf of organizations while at home through web-based life acc. That is, customers are looking upon individual customers to gain knowledge on products they want to purchase. The ascent of web-based life has opened up another channel for brands that relates to customers more, giving them courage on purchasing commodities of their liking (Ciulli, Kolk & Boe-Lillegraven, 2019). If a brand is not utilizing a web-based influencer to showcase its products to attract the intended group, most of its products do not do well in the market. This, therefore, helps in making the environment of social media authentic. This is since social media influencers are close to the consumers and can convince consumers on why they should purchase the commodity.

In more broad terms, internet-based life is an apparatus through showcasing of various brands done. That is, it involves creating, exchanging, and delivering multiple commodities to consumers through the creation of awareness. This is since through social media; one can easily access information on various brands allowing him or her be sure of the commodity they intend to purchase. Therefore since social media is a platform, there rules and regulations that people abide by to avoid conflicts and disagreements. A good example is using brands from other organization to benefit oneself (De Oliveira et al., 2019). The organization one is taking advantage of has the right to sue the individual and at the same time, get paid in case of losses incurred. Apart from that, consumers can follow up and report fake influencers who may be traced down and charged. This helps in illustrating brand communication as trustworthy, whereby consumers have the right to sue various people in the social media platform, offering wrong details for brands that do not exist to make money.

However, individuals need education when it comes to the use of social media. This is mainly done by organizations promoting their product through the platform whereby they want their consumers to be aware of what to look, for instance, when on Facebook. Through this, most consumers can determine whether they are being conned or purchasing the commodity from the right organization. Apart from that, these organizations provide details through which one can follow to ensure conmen are not fooling them. Therefore through this, one can determine that brand communication over social media can be trustworthy. That is, consumers know various links that organizations use to promote and sell their brand on social media, aiding them to elude losing their money.

At some point, brand communication over social media can be referred to as a double-edged sword. For instance, a firm may suffer significant losses in case it uses people or designs clients to impose a debate or benefit from social media. This is seen as an exceptionally exploitative way of exhibiting one's contributions and may cause harm to the organization if the information finds its way to people in about the method they are using. Nonetheless, there is a threat when brands are moved online, given that the brand value diminishing in case the site happens to be poor. Therefore this makes social media platform untrustworthy when it comes to branding. One can say this since even some of the firms using the platform tend to use false details to make an excess profit.

However, various actions have been taken to ensure the organization's brand is safe on social media. As an issue of reality, marking of open-source; a circumstance that needs an effort that is coordinated, support, and conduct connected socially, has helped in the growth of customers to fill in as developers and help in the spread of commodity being advertised. This has ensured consumers are aware of the product which they share with other people. Apart from that, the organization can also take significant steps through acquiring licenses that allow them to advertise their commodities over various social media platforms. Through this, the firm is protected from implications and aids in convincing the consumers they are safe to shop online since they are covered and secure. This makes brand communication over social media trustworthy since and individual knows the firm will take responsibility in case of inconveniences when it comes to the delivery of the purchased commodity.

From the above context, therefore, one can conclude that with developing rules and regulations over social media, brand communication within this environment is genuine. That is, people faking and making consumers purchase ghost commodities online are apprehended if the case is reported to the right authorities. Due to this, consumers trust this platform as it makes purchases of various products easy.

References

Braun-LaTour, K.A., LaTour, M.S., and Zinkhan, G.M., 2007. Using childhood memories to gain insight into brand meaning. Journal of Marketing, 71(2), pp.45-60.

Ciulli, F., Kolk, A., and Boe-Lillegraven, S., 2019. Circularity Brokers: Digital Platform Organizations and Waste Recovery in Food Supply Chains. Journal of Business Ethics, pp.1-33.

Cooke, M., and Buckley, N., 2008. Web 2.0, social networks, and the future of market research. International Journal of Market Research, 50(2), pp.267-292.

De Oliveira, R.T., Indulska, M., Steen, J. and Verreynne, M.L., 2019. Towards a framework for innovation in retailing through social media. Jour...