Developing a Winning Marketing Plan: A Guide for Organizational Success - Essay Sample

Introduction

A marketing plan entails activities that an organization intends to perform in order to meet its goals and objectives within a certain period. The plan is usually offered to every employee in the company who then understand what they are expected to do by the organization. The marketing plan offers the organization with a defined direction to be followed. This implies that the management is able to monitor the progress of the company and tell whether they are following the right path or not. Besides, non-profit organizations and companies operating in the market by offering specific services without the need to make a profit. There are several aspects that a marketing plan usually considers based on strengths, weaknesses, challenges, among many other factors that need to be put into consideration.

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Strengths, Weaknesses, and Challenges Based on Current marketing

There are a variety of marketing means available in the market, each that has its own merits and drawbacks. Therefore, there must be a need to look at several factors in the market before establishing your marketing plan (Jennifer et al., 2009). In this case, the current market has its strengths and weaknesses that may affect the program positively or negatively, as well. In this case, some of the strengths that are prevalent with current marketing are the issue concerning improved technology. Today, marketing gas become cheaper because of the various platforms that are available to create awareness of the target audience. First, social media provides the most affordable platform where the business can engage with its clients through Facebook, Twitter, WhatsApp, and Gmail, among many more others. Besides, people can be accessed easily because of the smartphones and laptops that they are using on this platform. Therefore, this is likely to boost the marketing plan and ensure that success is achieved. In this case, the main goal is to ensure that there is the creation of awareness to the public, who are the main target.

On the other hand, it is important to evaluate some of the weaknesses associated with the current market. First, understanding the market audience may pose a challenge to the organization. At times, it may be difficult to assess what the market requires hence making it difficult for the organizations to be able to come up with solid decisions (Moravcikova et al., 2017). On the other hand, the issue of making growth with the budget set by the organization may pose a similar challenge. Growth is key in the industry as it shows the progress that is being made by the company. At times the budget put on the marketing could be lower to support the marketing activities fully. Therefore, the non-profit organization needs to consider the above factors before the implementation of their plan.

Qualitative and Quantitative Data Supporting the Marketing Recommendation

Research implies that marketing is taking a different dimension today because of the modern means of advertising that tends to be quite effective compared to the traditional means. Therefore, a number of people can access the internet today, and thus, this provides an advantage to organizations that have already embraced technology in their marketing. In 2019, 78% of location-based searches through was as a result of an offline purchase (Jennifer et al., 2009). The rate of success associated with technology in marketing is relatively high compared to where traditional means have been employed. In addition, the cost associated with marketing online is quite cheaper as there are a number of platforms that are free and which contains a larger audience.

Strategy for Consensus Among the Stakeholders

Stakeholders play a significant role in the success of an organization. In order to reach an agreement with the stakeholders, the management should consider listing its goals and objectives. This will help the stakeholders match with theirs and come up with a list of goals and objectives that they both approve. The stakeholders will then provide a go-ahead to the management to put the possible measures to ensure that these goals have been attained as planned.

Another strategy to consider is coming up with a way that will enable the organization to secure more donors for support of the business. Non-profit organizations usually depend on donors who provide funds that are mainly used to support the activities being carried out (Railton, 2006). This is likely to create additional revenue, which will increase performance in the market. Also, there is a need to consider some of the strategies that are being employed by other organizations in order to avoid making the wrong move in the competitive market.

Design a Marketing Plan

Social.This entails defining the activities that the organization intends to perform. Also, coming up with a team of governance that will be used to push the activities towards success is key (Varakas, 2017). At this point, the management should choose specific objectives that need to be accomplished first.

Advertising. This will entail marketing the organization to the public through various means. This can be achieved through paid adverts that will help reach out to the audience that the company targets.

Content Strategy. It implies that the company needs to evaluate the available content in the market (Mandal & Joshi, 2017). For example, the marketing department can consider the creation of videos and sharing of images that are likely to convince potential clients and stakeholders.

SEO. This refers to reaching out to the market by creating a particular content that will easily reach out to the market. This can be through the creation of informative articles and building links that direct individuals towards the organization.

Recommendations

There are a number of recommendations that can be considered in boosting the marketing plan for the organization. Firs, intensification on advertising through the various available platforms is one way to achieve the goals (Teri Kline Henley, 2001). The study recommends that the management needs to consider some of the cheapest means in the market that will enable them to pass out their message to the audience.

Another recommendation is cutting down the operation costs in the market to avoid spending more while the outcome is low (Varakas, 2017). Cutting down on extra costs that are usually incurred will help create other finances that will be used to improve their marketing.

Finally, it is essential to stay updated with the market trends because organizations need to adjust to the daily developments in order to keep up with the market needs. In fact, this usually provides them with a variety of strategy that enables them to assess the best approach to take in order to achieve better results. Therefore, it is essential to build up a solid strategy that will help the organization to maintain high performance.

References

Jennifer A. Pope Ph.D., Elaine Sterrett Isely & Fidel AsamoaTutu (2009) Developing a Marketing Strategy for Nonprofit Organizations: An Exploratory Study, Journal of Nonprofit & Public Sector Marketing, 21:2, 184-201, DOI: 10.1080/10495140802529532

Mandal, P., & Joshi, N. (2017). Understanding Digital Marketing Strategy. International Journalof Scientific Research and Management, 5(6), 5428-5431.

Moravcikova, D., Krizanova, A., Kliestikova, J., & Rypakova, M. (2017). Green marketing as the source of the competitive advantage of the business. Sustainability, 9(12), 2218.

Railton, M (2006). A Social Marketer's Response to "The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency."

Teri Kline Henley (2001) Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy, Journal of Nonprofit & Public Sector Marketing, 9:1-2, 141-155, DOI: 10.1300/J054v09n01_08

Varakas, E. (2017). Social Media Marketing Strategy for Warere Hotels.