Introduction
Before coming up with a new product to the market, you first have to study about the competition level. Many of the business markets classes have taught those who participate in performing a strength, weakness, opportunity and threat strategies to curb any situation that may arise in the market. You have to look at the competitors in the market and the demand of the customer about the needs of the products they want. Look into your product and evaluate whether it will sustain the market for you to thrive.
Having a target customer is another essential factor that should be considered. To successfully come up with a bramnd new products that has minimal outlay, it's then significant to have a much concentration on the customers who are likely going to buy from you. The customers may be the ones who are buying the same goods, and they will have an appreciation when you add additional features to your new product to outdo the others in the market. You must have it in mind that it is always straightforward to fill a need than having a creation of a new one.
However, with the above measures coming up with a unique business on creating a machine that applies makeup automatically is an excellent business idea. Although there has been the reason that the world has to makeup artists sometimes setting the makeup might be hard and a bit tiresome. Thankfully to the advanced technology which is moving at a very big speed, there is now a machine that is going to do all the makeup job for you spending much of your time setting up the makeups.
The students, Maya and Johanna recently presented their interactive Beautification machine which was at Biennale international Design Saint-Etienne that is in France. The device made which was simple was able to apply the eyeliner, lipstick and the facial mast to any person that would want or would even stand in front of it. The purpose of the beautification machine was to apply to make up on the face, and its use is open up with the discussion on how we can look at and the thinking on beauty in the age of digital take over.
The machine has unique features, which are endless turning wheels of the machine that was designed and created with the shape of the specific person. to add on that the device can be able to rapidly print all sorts or makeup from the eyeshadow nail polish. The printer is a cost to be $99 when it first hit the market. It had special characteristics which it was able to utilize a base makeup substrate in line with an inv that produces pretty much any type of color that a makeup desire requires. Even though the product has not yet been let out to the market, it will be of much interest to see how the customers will receive and appreciate the new products (Kroh, Matthew pg32).
There is also another creation option when makeup is considered, and evens the using of 3D printing technology. A company in Sweden which is supposed to be the best in Skincare Company has come up with a machine known as MODA, being the fits digitalized makeup machine with the intuitive mobile application where a customer can be able to select from the library of set looks. After it has been chosen, they can look and be previewed on an image of the user's face, and if they like the job done on their face, they will pace their face at the printer it then goes through the customers, face through scanning then 3D prints the makeup onto the selected skin for just 30seconds.
The app also has series of library celebrities where a customer can browse from the websites where they get to see how the celebs are makeup and therefore one can select the celebrities' ay of make up a then replicate the fantastic image of the users face. This is a useful method where people can be using the automated facial makeup machine in saving time and receiving the best results not forgetting building up someone's self-esteem.
MODA Company should, therefore, meet on the targets who are the customers in a little efficient ways. They, however, must put into consideration on what the customer wants. This will allow them to penetrating the market further thus acquiring much profit. There should be design thinking to solve and complex situation that may arise from the client. The design thinking is a process which may occur from the designers, and it should correlate with the speed of innovation and its promises (Novitsky, Yuri W.pg50).
Before going out to the market the company should first get a great understanding of the customers, the automatic make-up machines should be sent to the audience who are much focused on the beauty makeup. This will enable the customers it increasingly be reliant upon the opinion of the friends and their [partners, not this will bring a creative impact on the market will be like they are advertising the goodness of the product.
Conclusion
In conclusion, the product can also be advertised through the social media platforms where you can set a section for the comments about how the machine is working and the modifications that are required to make it more essential and fit for their needs. You can also post questions so that you can investigate and have a short survey on the feedback and the new ideas that are coming from the customers. Partnering with beauty products can also be another way of penetrating the market, the company can merge with the beauty and cosmetics industry so that they can apply all that their customers want at once.
Work Cited
Kroh, Matthew, and Sricharan Chalikonda. Essentials of Robotic Surgery. , 2014. Internet resource.Novitsky, Yuri W. Hernia Surgery: Current Principles. Cham: Springer International Publishing, 2016. Internet resource.
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