Paper on Exploring Medical Sales: Practices, Attitudes, and Regulatory Implications in the Healthcare Sector

The research report undertaken in this case is on medical sales, and it will incorporate the drug sales and promotion practices used around the world to ensure that the medical sector is efficient. The study will also look at the pharmaceutical personnel’s attitude when they are distributing the equipment used in hospitals. It is critical to make sure that medical sales teams are acting in the right way since this is a move that will ensure there is provision of quality materials and healthcare units are managing to derive optimal satisfaction from their use. The research will analyze the benefits of regulating the information that is available in the medical field, for this helps to ensure that there is consistency in the provision of treatment services. Additionally, the regulation process makes sure that everyone has access to the materials available, raising the transparency level. Another issue that will be handled in this study is the interaction process that exists between the medical sales personnel and the physicians. Conflict of interest is likely to arise when medical salespersons and physicians are transacting, and it is critical that the right mechanisms are adopted that will ensure professionalism is applied. Considering that the representatives are the ones involved in the sale of treatment equipment, they have a significant role to play in matters regarding the price of drugs in the market. The study topic covered has a significant connection to my career goals that I seek to realize. It is essential to note that all the issues highlighted in this research process directly affect the workings of medical sales personnel. The connection can be reported based on the operations of a sales team. The people operating in this sector are required to pursue physicians and convince them to make prescriptions of their drugs to the patients visiting hospitals. Some of the equipment managed by medical sales personnel includes diagnostic equipment and artificial joints, bandages, and gloves. Long-term contracts are desirable, for they ensure that a team has the security of making sales for a given duration that is covered by a contract.

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Some of the main responsibilities that the persons in medical sales are supposed to undertake may cover setting appointments with the hospital personnel and building healthy relationships. They are supposed to educate the healthcare personnel on the benefits derived from using their medical equipment. There is a great need to offer support and demonstrations and take advantage of the chance they can cross and upsell other commodities that their business owns. Customers’ experience should be improved by ensuring that there is constant communication between the support teams, marketing departments, and the sales team. When engaging in pharmaceutical activities, it is essential to ensure strategic planning and implementation of the data collected when undertaking the selling process. The subject of medical sales is wide, and it has many benefits to an economy, for it ensures that there is the provision of quality equipment for use in the healthcare industry.

The pharmaceutical sector is involved in the sale of medical equipment, and this requires the sales personnel to have the right attitude and avoid conflicts of interest.

Annotated Bibliography

In this annotated bibliography, the focus will be on the medical sales field, the various activities that are undertaken by the personnel running the sector, and their attitudes. The sale promotion processes are essential because they help the pharmaceutical teams to make sales of medical equipment and ensure that they are advising the physicians.

Khan, N., Naqvi, A., Ahmad, R., Ahmed, F., McGarry, K., Fazlani, R., & Ahsan, M. (2016). Perceptions and attitudes of medical sales representatives (MSRs) and prescribers regarding pharmaceutical sales promotion and prescribing practices in Pakistan. Journal of Young Pharmacists, 8(3), 244-250. http://sure.sunderland.ac.uk/id/eprint/6340`

According to the authors’ details, a significant number of medical sales personnel are involved in unethical activities on matters relating to drug prescription and promotion. There is a need for regulatory bodies to introduce stringent measures that will ensure that there are strict policies that will ensure that the sector is operating in the right way to protect patients. The prescribers are noted to accept incentives and gifts with financial value, which is done to influence them to purchase or recommend to their patients certain medical equipment, which is not right. Medical facilities should be allowed to compete in the market based on the quality of service.

The content presented in this article is current, for it was published in 2016, and it can be used for this research process. The authors of this piece of literature have the authority for they are qualified to analyze this topic. The article is peer-reviewed, meaning that it has been analyzed by scholars in the field of medical and pharmaceutical sales. Peer-reviewed journal articles are highly reliable for the current thinking process in this field. Other academicians read them before they are published, and this is an indication that the claims that are made in the articles are backed by evidence. The article is objective, for it has more facts than opinions. The authors relied on other scholars’ feedback before they published the article to ensure that the information they gave was correct. The source is not biased for the details given are accurate even though they can be critiqued. The details in the source are not entirely true, meaning that a critique can be raised though it is worthy of publication, for the claims submitted are credible based on the details and evidence raised by the authors. The academic style is analytical, for there is the reorganization of information and facts with an analysis of the attitudes held by medical sales representatives (MSRs). The authors’ tone and attitudes are somber for they are working on analyzing pharmaceutical personnel’s attitudes when they are undertaking their activities.

Habibi, R., Guenette, L., Lexchin, J., Reynolds, E., Wiktorowicz, M., & Mintzes, B. (2016). Regulating information or allowing deception? Pharmaceutical sales visits in Canada, France, and the United States. The Journal of Law, Medicine & Ethics, 44(4), 602-613. https://doi.org/10.1177/1073110516684803

The authors note that a significant amount of resources are devoted to promoting pharmaceutical products around the world, and the funds used in some cases surpass the resources utilized in the research process. When the marketing process becomes expensive, the physicians prescribing cost, quantity, and quality are influenced, which is likely to affect the treatment process. Therefore, global regulatory bodies work on managing pharmaceutical promotion, enabling healthcare professionals to access accurate details on medicine efficacy and safety. The move will allow physicians to make informed decisions when using medical equipment.

The article currency is useful because it was published in 2016, and the details provided in it can be used to study the topic under review. The details are recent can be utilised in the decision-making process are critical for the present world. The authors possess the required expertise on the topic under discussion. The article is peer-reviewed meaning that before it was published, it was analyzed by academicians in the same field, and the details given in this piece of literature are accurate. The information is reliable, and it can be used in the decision-making process by the various stakeholders in the medical field. It has a high level of objectivity that is noted through the facts given and opinions. The authors have highlighted claims and supported them with facts. The information is accurate and not biased because the authors are not influenced by any issue to raise the claims they have made. The academic style is analytical, for there is the reorganization of information and facts. The tone is professional for the details given are supported by facts, and the authors are working on ensuring that the conclusions raised are reliable.

Naqvi, A., Zehra, F., Khan, N., Ahmed, R., & McGarry, K. (2019). Report: Interactions and conflicts of interests between prescribers and medical sales representatives (MSRs) regarding prescribing and drug promotion practices in Karachi, Pakistan. Pakistan Journal of Pharmaceutical Sciences, 32(2), 687-695.

Based on the details highlighted in this article, conflicts of interest are raised when there are interactions between medical sales representatives (MSRs) and prescribers in Pakistan. In a significant number of cases, sales representatives give favors to the physicians, as they anticipate gifts so that they can use the sellers’ equipment. It is a move that is not suitable for the effectiveness of running affairs in the healthcare sector. There is a need to have ethical guidelines that should be implemented when handling drug promotion activities. What is happening in this country is a reflection of what the global medical sector is encountering, and there is a need to institute measures that will stop the issue from happening.

The article was published in 2019, showing that the details are recent, and can be utilized in the decision-making process. The authors have the necessary expertise level in pharmaceutical and medical sales issues. The literature is peer-reviewed showing that facts support the details given. The information can be used in making decisions that are reliable. At the same time, the inclusion of statements that have a lot of facts, and the lack of opinions shows that it has a lot of objectivity. The statements made by the authors are not influenced in any way, and they have given details that are supported by facts showing that there is no bias. The analysis of the conflict of interest that arises when the medical sales team and the physicians interact is an indication that this article relies on an analytical academic style of writing. The fact that the authors have relied on the academicians’ views and feedback is a testament that the tone used is professional.

Krause, A., & OConnell, M. (Eds.). (2012). A picture is worth a thousand tables: graphics in life sciences. Springer Science & Business Media.

The book makes an analysis of the use of graphics in the medical field, considering that clinical data and visual displays are essential in the pharmaceutical sector. Statistical pictures are the tools utilized in the visualization of quantitative data, and when used in the right way, they make it easier to convince people of various concepts. The medical sales personnel are supported to present the physicians with data and graphics, showing what they should buy their equipment. There is a need to portray details presenting the quality of the tools and their effectiveness levels when handling the treatment processes. The condensing of complex information is made possible through the utilization of graphics, and this makes it possible to understand patterns that might prove difficult to see with the human eye.

The book was published in 2012, and even though the literature is more than seven years old, the details are still relevant in the current medical sector. The use of symbols and graphics does not change for signs remain the same irrespective of age. Their meaning is the same irrespective of changes in time. The details given in this book are based...