Paper Example on Developing a Breast Cancer Prevention Program

Introduction

In preparing the rationale for the development of a breast cancer prevention program, primary data was acquired from health data record, journals and reports (Mckezie, Nieger, and Thackeray, 2016). Data on the rates of breast cancer in the United States was obtained from the US breast cancer statistics provided on the breast cancer organization's website while the data on breast cancer rates in Monroe County was obtained from the Pennsylvania Health data organization website. Documents and data record is a tool that was used in gathering the information required. The existing data from specific databases were examined, and the relevant information for this particular rationale was selected.

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Secondary data from sources such as journals and internet sources provided in-depth information on breast cancer and the effectiveness of this intervention program (Mckezie, Nieger, and Thackeray, 2016). From the secondary sources, I learned that in the United States breast cancer is a severe health problem, and it is the second highest cause of cancer-related death from lung cancer. Therefore, stressing the need for this intervention program.

Mission statement

The mission of this program is to ensure that the current inefficiencies in the early breast cancer diagnosis are eliminated to provide adequate healthcare interventions to reduce the deaths resulting from bread cancer.

Goals and Objectives

1. To identify the inefficiencies in the early breast cancer diagnosis.

2. To improve the efficiency of the healthcare interventions of breast cancer.

3. To reduce the health risks faced by the female population in the country and reduce breast cancer death rates.

Intervention

The demographic classification by the center for disease control and prevention will be used in this program (Mckezie, Nieger, and Thackeray, 2016). This will help in understanding the impact of various socio-demographic factors on the existing disparities related to breast cancer. Some of the disparities to be considered include the health insurance status, residency whether rural or urban, accessibility of the nearest mammography provider or any other health care provider that is recognized by the cancer treatment facility. The program will seek to consider other factors contributing to disparities in the health sector including race, geography, access to primary care and the cultural practices of the people in Monroe County Pennsylvania. The information gathered will then be applied in addressing the issues nationally. This will help in identifying the demographic factors contributing to the high mortality rates of females diagnosed with breast cancer in the United States.

This program intends to address the health threat of breast cancer in the US based on the local perspective of Monroe County Pennsylvania. Monroe will be used as a case study because of its high rates of breast cancer. The program has identified breast cancer as one of the most pressing health threat facing the United States. Although, breast cancer can affect women across all ages, women aged between 40 and 49 years are at higher risk, and there are better opportunities for identifying disease at an early stage during this stage. This is a Breast Cancer Prevention Program that is designed to ensure that various interventions that will help in reducing the health risk posed by breast cancer by 20% by 2030 are taken.

Resources

Various resources will be required in the implementation of the Breast Cancer Prevention Program. This program will involve one-on-one education to provide information about breast cancer and to recommend them to undergo mammography screening. Individual education will require various resources including brochure, informational letter, and reminder which can either be printed or through telephone calls. Besides, the program will require mobile mammography vans that will move to different places to provide specialized on-site screenings while also educating women about the importance of mammography screening.

Require Resource/Item Cost per Unit ($) No. of Units Total Cost ($)

• Volunteers 6000 120 720,000
• Advertisement 5000 - 5,000
• Brochures 0.20 10,000 2000
• Air time - - 900
• Total 727900

Marketing

Implementation

The 4Ps marketing mix will be used in marketing the program. The 4Ps stand for Product, Price, Promotion, and Place. In this case, the product is the breast cancer prevention program, the program which involves one-on-one education and breast cancer screening at no price. The program will be promoted through social media as well as advertisements through the radio and television. The program will be implemented in different parts of the country, and it shall be conducted in public facilities such as hospitals, and schools as well as in public events.

Resources Activities Outputs Short & long-Term outcomes Impact

Volunteers , brochures, advertisement, mobile vans and airtime The program will involve one-on-one trainings of women to encourage them to undergo free mammography screening. This will be done by the volunteers in the program who will be moving from one region to another. It is expected that successful completion of these activities will increase the number of females willing to be screened. In the first five years it is the number of women seeking mammography screening will have increased by 80%.

In the next ten years it is expected that the mortality rates will have reduced by 20%. Increased efficiency in the healthcare interventions related to breast cancer.

• Recruitment of volunteers 1/05/2019 15/05/2019
• Designing and printing training materials i.e brochures 16/05/2019 Continuous once the existing material are depleted.
• Induction of the volunteers in the program 20/05/2019 25/05/2019
• Commencement of training programs 1/06/2019

Evaluation

A pre-test and post-test evaluation design will be applied in this program. This evaluation analyses the situation before the intervention and the situation after the intervention (University of Minnesota, 2019). The strength about this evaluation design is that it allow the evaluators to access whether the intervention was effective. The weakness of this design is that it may require a lot of time.

References

Mckezie, J., Nieger, B. and Thackeray, R. (2016). Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (7th Edition).

The University of Minnesota. (2019). Evaluation designs-Pre-test/posttest. Available at: https://cyfar.org/common-evaluation-designs-continued-0