Johnson's Baby Shampoo: No More Tears, No More Hair Fall - Essay Sample

Introduction

The advertising template Johnson's baby shampoo appears to be crazy simple. Happy mothers are enjoying the time they spend with their babies. In 1953 Johnson & Johnson introduced "No More Tears" baby shampoo. The brand has been a success in promoting the product as "No More Tears" formula shampoo, which has created an impact in the minds of the audience. Parents are using shampoo to remove the tangles and knots in the babies' hair, which may lead to hair fall. The shampoo helps in nourishing and hydrating a baby's hair. Due to rising concerns of parents over their babies' health and hygiene, they are inclined towards the purchase of shampoo, which is a significant trend in the market.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

"No More Tears," advertisement, the baby shampoo, targets old and new mothers. Although these ads have been driven by a strategy that has helped the brand maintain success in the market. Most parents have experienced the bath time battle. Who wouldn't want to shampoo their child's hair, so that he or she can be happy the entire time? The Johnson & Johnson gentle baby shampoo commercial implies that 'you can.'

We know when the babies take a bath, they would like to move and just get excited to play in the water. When they are moving their heads, there is a probability of the shampoo to get into their eyes. When their eyes get hurt, they cry, the mother will panic and find it hard to handle the situation, especially for new mothers. To prevent such kind of situations, Johnson & Johnson came up with this idea of "No More Tears" baby shampoo. Targeting this mainly involved use of real soap; however, with the company introducing amphoteric as a compound, molecule, or ion that can react both as an acid and as a base as well as many metals (such as copper-zinc, tin, lead, aluminum, and beryllium) from amphoteric oxides or

Hydroxides. Amphoterism depends on the oxidation states of the oxide, for example, A1-2- O-3 as a cleansing agent for consumer use.

Although these agents are not as effective as traditional soaps, they are incredibly mild, and gentle cleansers for fine baby hair, delicate scalp, and skin. Johnson baby shampoo offers gentle cleanse that leaves the hair soft, shiny, and with a fresh smell. However, the shampoo was not that safe for babies; the company research at that time showed that hasher soap and shampoo made babies fussier and bath time stressful, taking away the parent-child bonding experience.

The product is well packaged to attract the consumer. That is, tall and transparent bottles so that the mother can see and decide when they have to purchase the new shampoo. The design characteristics of the product are, big tears shape sticker, with labeled Johnson's baby shampoo and small tears shape sticker labeled "No More Tears" which are stuck on the front part of the bottle, in addition to Johnson & Johnson logo. This is to Indicate and tell a mother that this is Johnson & Johnson Baby Shampoo "No More Tears," which they are looking for. On the backside of the bottle, there is a "HALAL" and triangle logo. The triangle logo means that the product is made from recycled bottles, so the consumer will be happy to purchase the products because psychologically, they will think that they also take part to save the environment. For HALAL, is to indicate that the product is safe for consumption in any religion, thus might become an opportunity for the product to have more consumers than their competitors.

Johnson & Johnson baby shampoo can fulfill the needs of their consumers by providing services such as, consumers can choose according to what they need for their babies. The consumers have extra services and products such that they get a medium-sized baby bag with the products they need inside. Also, it provides beautiful packages for gifts to new babies born. The consumers for the product include many married women and new mothers; therefore, it offers services to new mothers. One of the services is a guide book for a baby bath, explained step by step to make a new mother understand easily and feel safe to take their baby for a shower. Consumers are willing to buy this product; basically, every baby needs shampoo as a safety need to take care of their hair.

This photo of an advertisement for a happy baby and mom is guaranteed to melt consumers' hearts. According to Johnson & Johnson, while some believe a bath is just a time to clean their babies, at Johnson's brand, bath time is a time for more bonding, more learning, and more sensory stimulation, which means engaging your baby's senses through sight, touch, sound, and smell. While bathing your baby, he or she is getting more than just clean, the touch of your hands is stimulating her senses, nurturing her mind, and helping her health development, because you are bonding with your baby. That is, the scent, the lather, even the tiny bubbles of Johnson's baby shampoo bath are helping to enhance the experience. The marketing strategy that we can read in the magazine, or watch on the television, that they are using to touch consumer's hearts, to choose or pick Johnson & Johnson product depends on the audience.

Different brands and mothers may approach this vanity differently; their main goal is to approach healthy hair to the babies during the precious time. Many marketing strategies and print advertisement commercials are using, still depends on the parents to choose, what kind of shampoo they apply to their babies. The important thing is to fulfill your baby's needs and make the baby happy as well as motherhood. All mothers want is the best for their children.