Essay Sample on Smartphone Shopping: What to Consider?

In recent decades, the smartphone has taken over the telecommunication scene. This is evident from all the different smartphones that crop up every day, flooding the market with all kinds and sizes of devices. In that manner, it has become increasingly difficult for one to simply go into the market and get a single device as opposed to the past. Thus it is important to take into consideration the several different features that one could be interested in to enable the making of the most informed decisions. That notwithstanding, a few smartphone companies still dominate the market today. As such we used different criteria to analyze some of those big brands to reach a decision on which smartphone is the best as demonstrated in these four pictures.

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The first diagram employs the use of grid analysis whereby each device was allocated a cluster rating from 1 to 5 based on their unique features. Here, each device is rated for its affordability. The resolution, color suitability, the technology behind it as well as battery life. The grid analysis helps us to rate the overall value of the device but involves complex workings that may not be easy to understand.

From the web grid analysis, the cross-plot technique is employed to give a visual representation of the overall value for money from obtaining each individual gadget. This technique is easy to understand as it gives a simple visual representation based on the ratings. This way, one can easily compare the devices at a glance and without involving complex calculations.

Another web grid technique involved the use of pin grid analysis. Here, visual representation is in the form of a cross-grid as well as a graphical representation of the individual components as based on the earlier established ratings. This is more detailed than the crossplot techniqure and involves the use of variance to compare the performance of each device in relation to the other. However, due to all the details involved in the presentation of the pingrid map, it gets complex to understand thus requiring in depth knowledge for one to make sense of them.

Using the Focus Cluster technique perhaps is the most complicated of the techniques used in the analysis. To a layman, the figures clustered together may look disorganized and make little sense at all. Also, linking the specific ratings according to the specific unique features of a device may not present a clear picture of the expected value, making it hard to decide which device to acquire.

The last web grid technique that was applied involved in the display smartphone. Though not very different from the focus cluster, this technique is easier to understand and making a decision is easier. It, however, gets harder with the increase of devices being compared as well as the specific features due to the possibility of interlinking. Additionally, it does not establish an average to refer to, making it hard to make a decision.

Of the methods used in the analysis according to the exercise, the cross-plot technique proves to be the best technique to make a quick and informed decision since it is easy to construct as well as interpret. In addition, the map appears more organized without all the calculations and thus makes this the best technique to adopt in our case.