Essay Sample on Promote Social Responsibility: What Hospitality Industry Can Do and Why

Summary of Article

According to the article 'Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should' on Webrepro, millennials have taken the lead in promoting social responsibility in the hospitality industry. A business should contribute to the well-being of the community besides making profits. Their most significant step in this endeavor is the commitment to socially conscious consumerism. Nearly three-quarters of millennials are willing to spend on products and services obtained from sustainable brands, while 90 percent would switch brands to one associated with a course. Socially responsible initiatives have helped to attract the loyalty of guests in the hospitality industry. Ways for corporates to become socially responsible include community service, eco-friendly initiative, and making charitable contributions. Eco-friendliness entails going green by using energy-saving bulbs and reducing plastic use. In community service, corporates should demonstrate care for the people too. The organizations can also partner with a charity and make charitable contributions that go to help communities.

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Consumers Role in CSR

Consumers play a significant role in influencing corporates to exercise social responsibility. Millennials have led in the efforts to compel organizations in the hospitality industry to behave responsibly by applying conscious consumerism. The willingness to switch to or spend on products and services that are offered by socially responsible brands. Some of the areas that consumers are keen on are environmental protection, consumer services, and charitable donations. By insisting on consuming products from brands that show social responsibility, consumers push corporates to participate in social initiatives that benefit society.

CSR Drivers

Organizations no longer operate as isolated economic sections that are detached from society. Various factors have compelled businesses to participate in CSR widely. One of the factors is the diminishing role of government. This decline is a result of reducing government resources and distrust of regulations that required businesses to deliver environmental and social objectives. Secondly, there has been a rising demand for disclosure by stakeholders. Also, customers have piled pressure by observing the ethical conduct of companies. Investors have also increased pressure on companies to deliver on their social responsibilities, thus fuelling the drive for increased CSR (Baker). Businesses are also embracing CSR to survive the competitive labor markets since employees are looking beyond paychecks and are now assessing companies according to their principles and philosophies.

Impacts on the Hospitality Industry

CSR has multiple beneficial effects for companies. These benefits entail enhancing reputation, increases sales, improves the brand image, increases visibility to stakeholders, and increases customer loyalty. Additionally, CSR helps to enhance public relations for hotels. Players in the hospitality industry, such as hotels, rely on such benefits, for instance, reputation and brand image for a facility to operate profitably. Therefore, participating in corporate social responsibility is an essential factor in the hospitality industry for business growth. Some of the areas to consider in their CSR endeavors include environmental protection. Hotels should implement responsible methods to address their high energy costs.

Conclusion

In conclusion, CSR is an initiative aimed at increasing corporate participation in matters involving the communities around them. The community relates to the organizations at various levels, such as being customers or providing labor. CSR helps companies to increase job satisfaction for employees and appeals to customers that are keen on the social performance of companies. Factors such as investor pressure and reduced participation of government in social affairs have led to an increase in CSR initiatives by corporates.

Works Cited

Baker, Mallen. 'Definitions of corporate social responsibility - What is CSR?' Mallen Baker, 6 Feb. 2004, http://mallenbaker.net/article/clear-reflection/definitions-of-corporate-social-responsibility-what-is-CSR. Accessed 5 Apr. 2020.

'Social Responsibility in the Hospitality Industry: What You Can Do and Why You Should.'Webrezpro, 12 Nov. 2018, https://www.webrezpro.com/social-responsibility-in-the-hospitality-industry-what-you-can-do-and-why-you-should/. Accessed 5 Apr. 2020.