Essay Sample on Marriott Courtyard

Introduction

The internet is revolutionizing every aspect of life on the planet, and the tourism sector is no exception. While tourists are busy searching for suitable destinations through the internet, marketers in the tourism industry are also on their feet marketing their destinations online. Organized Trade Associations (OTA) works to the advantage of the marketers as well as tourists. For instance, helps tourists book for their destinations hassle-free (Pike, 2015). Along with this line, the stakeholders join hand s and champion their needs of the tourists.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Tourist Satisfaction

Online activities about tourism and their relationship with OTA processes result in the satisfaction of the tourists exploiting such procedures (Rozenes & Cohen, 2017). This comes in various forms. Typical examples include secure and successful transactions between travel agencies and t5heir clients, distribution of information to the tourists, establishing communication links among tourists, and finally marketing the probable tourist destinations. The tourists are the biggest winners in this game. Marketing tourist destinations through social media is an attribute through which marketers identify the best tourist destinations, and negotiate the best deals for their clients (Pike, 2015). Travel agencies such as Marriot Courtyard use these strategies in marketing its destinations in Hong Kong.

Personal Relations and OTA

The aspect of social media marketing comes in with the increase in the use of search engines (Pike, 2015). Along with this line, Search Engine Optimization is a fundamental strategy of driving sales down the sales funnel of a travel agency such as Marriott Courtyard. For instance, Chinese travelers are fond of searching for tourist destinations through blogs and social media platforms. These activities stretch from travel agencies operating online to individual bloggers posting the details of travel destinations for tourists. Personal Relations (PR) has achieved much by keeping tourists acquainted with the travel destinations. Analysis of the online traffic regarding such activities indicates that there is a global utilization of online platform in search for travel destinations. OTA, on the hand, exploits Google+, Instagram, Facebook and Twitter in marketing (Pike, 2015). In addition to PR, there is much sharing with the audience.

Conversion

The hospitality industry depends on the activities of tourists, and here the major beneficiaries are car hire businesses, online travel agencies, airline, and hotel sites. Tourist activities in these sites convert sales in favor of thee agencies. OTA play significant converting sales for these business corporations (Rozenes & Cohen, 2017). Statistics from Marriott Courtyard demonstrate how the agency has been able to profit, especially from tourists targeting Hong Kong. As such, OTA functions as a factor increasing the competitiveness of travel destinations under its coverage (Xu et al., 2017). This is possible through the elaboration on the exotic tourist attraction tools such as unique cultural heritage. On the other hand, tourist loyalty also contributes towards this as the history of various tourist attraction sites outlines the competitive and viable sites. The net effect of this is that tourists will consider tourist destinations with good track records regarding traffic flow.

Conclusion

Marketing is the most fundamental and productive part of the operation in business organizations. The strategy is critical in marketing as it establishes the competitiveness of the goods and services offered by every organization. The case is not different in the tourism sector, and the new trend arising in this industry is the use of the internet in marketing tourist destinations. A combination of OTA and PR are fundamental tools that most tourists marketing exploit to establish and justify the competitiveness of their destinations. Tourists, on the other hand, also contribute to this phenomenon. With them, their preference and option of seeking tourist destinations depend on online sites.

References

Pike, S. (2015). Destination marketing: essentials. Routledge. https://books.google.co.ke/books?id=ZrE0CwAAQBAJ&pg=PT449&dq=ota+in+marketing&hl=en&sa=X&ved=0ahUKEwjnw-e2woHgAhXrzIUKHUlHBncQ6AEIKDAA#v=onepage&q=ota%20in%20marketing&f=false

Rozenes, S., & Cohen, Y. (2017). Handbook of research on strategic alliances and value co-creation in the service industry. Routledge. https://books.google.co.ke/books?id=8ZrgDQAAQBAJ&pg=PA63&dq=ota+in+tourism+marketing&hl=en&sa=X&ved=0ahUKEwia6Y-jxYHgAhURNBQKHUWwCkYQ6AEIMTAB#v=onepage&q=ota%20in%20tourism%20marketing&f=false

Xu, J., Hajiyev, A., Nickel, S., & Gen, M. (2017). Proceedings of the Tenth International Conference on Management Science and Engineering Management. Singapore: Springer. https://books.google.co.ke/books?id=XJnlDAAAQBAJ&pg=PA478&dq=ota+in+tourism+marketing&hl=en&sa=X&ved=0ahUKEwia6Y-jxYHgAhURNBQKHUWwCkYQ6AEIPjAE#v=onepage&q=ota%20in%20tourism%20marketing&f=false