Essay Example on Fashion Merchandising: Success Factors of the Global Market

The fashion industry has dominated the global marketing landscape for a long time now. The fashion industry has equally changed n many scopes as well as the fact that the merchandising aspects concerned. The discussion surrounding fashion merchandising is the promotion of apparels and the pushing sales that is key for the maintenance of the fashion industry. The fashion merchandising and market is a multifaceted venture that deeply involves a number of factors that leads to its success. The fashion industry merchandising involves a number of factors such as the media campaigns, displays and advertisements, as well as proper management strategies and the retail environment. These factors and more have been quite influential in the development in the modern development of technology that has been quit influential in the fashion industry.

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Technology has been a huge factor in the fashion industry for a long time now. The recent times have, however, seen the upsurge in the influence of technology in the way fashion industry is developed and run. Technology has been the backbone of the fashion industry merchandising which among other things have seen the betterment in the marketing endeavors as well as retail business management in the fashion world. The development of technology, particularly in communication has seen the upsurge in the awareness level, particularly among the various consumers as well as the producers of the fashion and beauty products to the benefit of the vast consumers. It is sufficient to say that technology development takes many forms such as communication, production and transportation business as well. All these are intertwined with the fashion merchandising and marketing expedition.

The fashion world has struggled to catch up with the development of technology in many aspects. This has been occasioned by the very fact that fashion is a slow moving venture. The initial use of poor technological innovations and development saw the fashion world struggle with meeting the over expectant consumer and workforce. Poor technological execution in the past has seen the fashion industry merchandising hit headwinds due to the traditional means of marketing and plan delivery. The over-reliance on publications and magazines in for the information by the consumers did not do enough to see the emergence of the industry as strong enough to keep meeting the demands of the consumers across the globe. Today, however, the development of the social media has been seen as a dream comet true in the fashion world. The communication has been made easier as consumers are able to get information as the palm of their hands. The establishment f such media as Twitter and Facebook has enabled fashion industries to market with ease and style.

Technology has also eased the product improvement turnaround time. the consumers are able to get in direct communication with the product producers, they are able to give their feedback which are quickly put into considerations for the betterment of the welfare of the consumers. In other aspects too, the retailers are able to showcase the trending products and market it across the globe for uniformity. Unlike in the cases here the fashion shows were the only way by which consumers were able to get information pertaining to products awareness, the modern times have seen the transformation whereby the consumers are able to live stream the events on their phones and computers. This indeed has been a huge impact on the fashion merchandising efforts.

The introduction of technology in the fashion industry merchandising expedition has also seen the increase in the rate at which the consumer demand has been met in the recent past. In this case, therefore, a lot of efforts have been put towards increasing the production speed for the products such as beauty items. The demand of the clothes has seen the introduction of machine controlled production process which a among other things helped in meeting the supply that to some extent when not controlled seen the flooding f the market with some of the cloth lines or beauty products in the market. The product shortage is today a thing of the past, thanks to the emergence of a strong technology in the fashion world.

The retail merchandise has only been made easier for the fashion industry thanks to the rise in the technology world. The emergence of the online retails stores such as Jumia and Killimall have made it rather easy for the marketing of the products. This is also cheap while the labour resource has been minimized by a large extent. Therefore, it is true that the emergence of technology is real factor in the betterment of the fashion industry.

Conclusion

I am of the strong opinion that technology has done the fashion industry a great deal of good rather than bad. Sufficiently, so many people have been able to access the fashion products as well as benefit from the increase in the revenue collection due to the technological merchandising practices. The communication, marketing trends as well as the improved online retail ventures all spell progress for he fashion industry. Today, the production process has become less labour intensive and the market coverage has been improved, all thanks to the fashion industry. Therefore, mine is to request all stakeholders to invest more on technology as a sole way of bettering the fashion industry.