Businesses in the Modern Day Essay Example

Social communication has affected the way people communicate and engage with each other on their personal and professional lives. Organizations have adopted the social media channels as one of the main methods of reaching out to their clientele base. Firms have embraced social communication platforms which enable them market, sell, and support their consumers. It is common to find organizations putting up an official social media page of their organization on the platforms which is the backbone of communicating with the customers. Through this channel, an organization markets its products and services. One of the justifications for using social communication channels in business is because they are cheap and they reach a wide market compared to other conventional methods like direct selling (Leiss et al., 2013). The development of information technology has made it easy for people to access social media meaning that an organization has an upper hand as there is a ready potential market waiting to be wooed. Interested customers request for services from an organization through the social channels and since there is a social media marketing manager who responds to the questions raised by the clients, a potential customer gets the assistance they need. A sale might be initiated where exchange of goods and services take place. Further, in case a client has an issue with the quality or quantity of the products they receive from an organization, she or she can address the issues through the social communication channels. A customer-care-agent will act swiftly to ensure that he or she responds to the complaints from a client. Acting immediately acts as a public relations management ability which sends a positive message to the customers of the commitment of the organization to ensure that clients are satisfied with their products and services (Leiss et al., 2013). The ability to offer support to customers through social communication channels has created a good rapport for both the organization and clients.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

The notion that 'the very definition of a business makes it impossible to act ethically' is true to some extent because organizations start with the aim of provision of goods or services to the market, and have a desire of being in operation for a long time. Every business joins an industry which is guided by rules and regulations, which means that for the firm to remain functional, it must commit itself to observe the regulations (Ferrell & Fraedrich, 2015). Further, the society has high expectations on businesses which must act ethically and avoid contradicting the reasons why it exists in the industry. Before a business starts its operations, it must define its core purpose which enables the potential market to understand its mission in an industry full of other similar firms. The definition of a business limits an organization to specific rules requiring it to act within such parameters (Ferrell & Fraedrich, 2015). Doing things right all the time is a hard decision that organizations face daily in their respective industries. This is because of the stiff competition from other firms, some of which practice unethical practices so that they can have a competitive advantage. Hence, most of the businesses are forced to engage in unethical activities so that they can remain in business. For instance, in the tender business which involves supplying materials to an organization, some firms may pay a bribe so that they can get preference (Ferrell & Fraedrich, 2015). This means that other organizations which follow the legal requirements may end up losing an opportunity. Another justification of why organizations act unethically is because the management team is expected to make decisions, some of which are urgent and have little or no time to consider all the terms and implications of their choice.

This link, http://www.equalitytrust.org.uk/, leads to an Equality Trust foundation that advocates for equality in the economic and social parameters. According to the website, people who live in a society that provides equal opportunities have a high probability of living longer (The Equality Trust, 2012). In addition, there is a chance that the people have a good mental health as well as other opportunities like accessibility to learning institutions that provide quality education. Quality education equips learners with skills and knowledge they can use in their professional and personal lives (Neville, 2012). Equality in the income levels increases the gap between the poor and the rich. This is bad as it reduces the trust people have between each other. The gap between the rich and the poor leads to social issues like criminal activities as the latter look for ways in which they can increase the amount of resources they have so that they can support their lives. There is a chance of rebuilding the society and encouraging equality (The Equality Trust, 2012). This can only happen when action is taken against individuals who promote and support inequality in different places. For instance, in the workplace, promotion should be based on merit as opposed to corruption and nepotism. Anyone found to engage in corruption or bribery should face a criminal charge. Change will only take place if people are willing and able to participate in the transition process.

References

Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases. Nelson Education.

Leiss, W., Kline, S., Jhally, S., & Botterill, J. (2013). Social communication in advertising: Consumption in the mediated marketplace. Routledge.

Neville, L. (2012). Do economic equality and generalized trust inhibit academic dishonesty? Evidence from state-level search-engine queries. Psychological Science, 23(4), 339-345.

The Equality Trust. (2012). The Equality Trust | Working to improve the quality of life in the UK by reducing economic inequality. Retrieved May 26, 2018, from http://www.equalitytrust.org.uk/