The Summary of the Marketing Article Paper Example

Notably, the article describes how it is impossible to make all the customers happy in the marketing field. It is understandable that only the right customers should be targeted during the marketing implying that there is also an essence of the unfortunate customers' existence within the business set up. Most importantly, it is the responsibility of a firm or an entrepreneur to use his or her wit and skills to identify the potential and right customers in the marketing industry. It entails identification of the right customer for the targeted product and creation of the brands that are buyable and sellable to avoid unnecessary losses that might be incurred through making wrong marketing decisions (Venkatraman, Clithero, Fitzsimons, & Huettel, 2012). Briefly, the article can be summarized through quoting that "By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into."

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Nevertheless, the entrepreneur or the firm should convey the marketing message to the potential customers and at the right time. Either, the message should be precise and accurate so that the customers should get the exact message. This would enable the brands to get the customers and hence making the profit to the firm or an entrepreneur. However, the message should only target the willing buyers, and the entrepreneur should care the less about those who are not concerned about the marketing advert. This act would help in saving time for the firm in accessing potential customers through the market strategy. However, planning is a statistic as quoted that "plan for the year, recognizing that you may change your messaging and touchpoints as the year goes by."

Practically, the brand should be making comments in the socio-political set up so that the potential customers would be in a position to make a choice based on the product qualities since the brand cannot take both sides of the argument. When a brand makes his or her opinion known, it would be a perfect and effective way of its potential customers to concur with the qualities of the product while the proponent customers would opt for the alternative or substitute products at will. Most importantly, for the firm to ensure good marketing strategy, the should be a clear definition of what the brand provides, benefits, and values should be out spelled. Either, identify the group that is pleased most with the brand. A market plan would then be drafted for specifications purposes. Eventually, customers knowledge and lifestyle should be considered through the entire process of marketing to help the firm in tying them to their products. This prior knowledge would enable the brand to discuss various ways of improving the lives of potential customers through the production of the right products( Keller, 2009).

Personal Analysis

I highly recommend this article based on the strategies that can be employed by an entrepreneur or a firm to earn success in business profit making. For instance, it is advantageous to identify the potential or the right and the bad customers before making a final a decision of supplying a given commodity to the market. This would help in saving the time of production since the firm would be in a position to produce the right product hence very useful in saving the time for the entire firm. Notably, identification of the right customers would help the firm to avoid wastage based on the overproduction since the firm will be operating on the estimated number of customers. The prior knowledge of the right customers would help the firm to estimate the cost of production and the necessary resource needed to complete the production assignment(Venkatraman, Clithero, Fitzsimons, & Huettel, 2012).

Nevertheless, the market strategy plans and the market plan would enable the customers to make an appropriate decision by making the right choices of the products as advertised. This is useful since the customers would be in a position to identify various products before making the final effort of purchasing them. Most importantly, the stand taken by the brand is very vital in facilitating the customer's attempt to stick to a given commodity since the customer would get convinced through the brand's stand. Moreover, the market plan and the identification of the right customers would enable the firm to focus on the future operational and success of a particular firm or entrepreneurship hence avoiding abrupt collapsing the customer purchasing uncertainty would bring that. Concisely, the prior identification process is very significant to any firm or an individual who would wish to prosper in the business field since it dramatically reduces the chances of incurring unnecessary losses since the production and customer analysis is well covered prior to the actual production and marketing of the commodities( Keller, 2009).

References

Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15(2-3), 139-155.

Venkatraman, V., Clithero, J. A., Fitzsimons, G. J., & Huettel, S. A. (2012). New scanner data for brand marketers: how neuroscience can help better understand differences in brand preferences. Journal of consumer psychology, 22(1), 143-153.

https://www.entrepreneur.com/article/290831