The Halo Effect: Cognitive Opinion & Perception Formation - Essay Sample

Paper Type:  Essay
Pages:  4
Wordcount:  947 Words
Date:  2023-02-27


The halo effect refers to an affinity for positive impressions. The overall impact of a person, organization, or product in one area that affects one's feelings in other areas (Cherry & Kendra, 56). In psychology, the halo effect is a cognitive opinion that alters the way people describe information on a particular person on the way people form perceptions of others. For instance, the halo effect is when someone gets a person that they have designed a definite gestalt with deceives on his duties. Due to positive gestalt, one can decide to let the significance character to go. However, many people will try to elaborate on the aspect and link it with definite gestalt as they will try to reason that the person made an error. The habit of describing an individual's behaviour just because of shared thought called the halo effect.

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Furthermore, the halo effect is describing behaviour, usually unconscious, and is basing on things that are not associated with anything (Forgas, Joseph & Simon, 276-290). Laham. It mainly referred to anything with a positive relation. The perception of taking an attractive person to be famous and progressive; however, on the centrally unattractive person gets associated with bad things like criminal issues.

On the other hand, the halo effect in terms of marketing defines the client's unfairness towards particular commodities due to prolonged exposure compared to other products made from the same company -the halo effect commonly used in brand name marketing. For example, television shows, movies are often used in advertising to support products through the halo effect. However, the halo effect sometimes can lead to unhealthy issues in case it is used in food marketing. Therefore it can lead to high consumption of the product, which might not be fit for consumption. The word can also be used by human rights activists to achieve their objectives and may take advantage of the effect in criticizing certain matters in the government.

Summary of the Methods, Results, and Conclusions of Experiment 1 And Experiment 2 From William And Bargh's 2008 Article

According to the test carried out by a selection of the 41 undergraduates, basing on their age, modality, and colour (Gronier & Guillaume, 11). The participants were to test on two the temperature briefing states. They carried out the hypothesis where the participants were carrying a cup of coffee, two textbook, and a clipboard. The information from the assumption found the person with a hot cup of coffee to be warmer than those who had the ice-cold cups, and hence, there were no aspects of the halo effect. The hypothesis influenced the interpersonal decision on the same to both cold and warm. However, the involvement of the second experiment did not show any consciousness on the influence of making decisions.

In the second research, the issue of iced and hot cup coffee was dropped and replaced by the cold hot healing pads. That was reclaimed openly by the candidates after getting an instructional sachet (Forgas, Joseph & Simon, 276-290).widening the results from interpersonal to individual behaviour. However, the suggesting warmth findings was expected to affect the different decisions towards one another. The hypothesis showed that individuals with hot pad were likely to select interpersonally warmer choice as the ones with the cold cloth were expected to identify the ward individually. Therefore outcome expressed Bowlby's argument on infant knowledge of bodily warmth from the caregivers and the importance in their healthy development between different people's kindness and activities in adults.

The Role Played by the Unconscious Mind in Decision Making, Decision Influence, and Whether People Have Conscious Control Over Their Decisions

Many authors have expressed the significance of warmth with the caregiver's health during the child-adulthood relationship. The idea of psychological heat is highly recognized as the central aspect of the social liking and perception between different people (Wood et al., 969-983). However, people are more subtle to warm information than to proficiency information hence making them be the critical areas understudy in the world. From the research that was carrying out interpersonal warmth, found that it had patterns toward the people's friendship and trustworthiness. However, the warm-cold remains something that is used to assess the trait of a person in terms of honesty and trustworthy between different people (Forgas, Joseph & Simon, 276-290). Competency perception also measures whether the person in contact has the capability of the perceived understanding. Many articles and languages elaborate on how people will intellectualize their thoughts to the real world.

However, in primates, Harley Harrow experimental research on the relationship in apes. For instance, macaque monkeys chose to be near their surrogate mother cloth rather than to their wire mothers (Wood et al., 969-983). the warmth of the fabric existed between them than in the surrogate mother, even when the wire mother was their primary source of food. Maintaining relationships and contact with the caretakers during childhood is essential in the lives of many animals. However, close mental relationship advances due to the trustworthy that exists between the caregiver due to the concepts of physical warmth and psychological warmth. Furthermore, the increase in interpersonal warmth affects the manner and the habit that people have towards judging other people without the involvement of their conscious control. Therefore, most people lack control over their decisions.

Work Cited

Cherry, Kendra. "What is the halo effect." Psychology. About. Com (2016).

Forgas, Joseph P., and Simon M. Laham. "Halo effects." Cognitive illusions: Intriguing phenomena in judgment, thinking, and memory (2016): 276-290.

Grenier, Guillaume. "Measuring the First Impression: Testing the Validity of the 5 Second Test." Journal of Usability Studies 12.1 (2016).

Wood, Timothy J., et al. "The influence of first impressions on subsequent ratings within an OSCE station." Advances in Health Sciences Education 22.4 (2017): 969-983.

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The Halo Effect: Cognitive Opinion & Perception Formation - Essay Sample. (2023, Feb 27). Retrieved from

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