Taytos and Walkers: The Benefits of Healthy Competition - Essay Sample

Introduction

Competition is useful for everyone. The competition draws out each association's potential and does it not make a difference what level of society the organization works. Indeed, even the new organizations have that capacity and merit the opportunity where they can have the option to rival the rest and do as well as can be expected. All together for the innovative spirit to flourish inside a nation, there must be valid, strong competition as found on account of Taytos and Walkers that supply potato crisps (Gonzalez-Loureiro, Vila Alonso & Schiuma, 2015). The description could appear as a business situation where various firms, found both inside and out of a nation, need to rival each other exclusively on the benefits of their merchandise and enterprises. On the other hand, uncompetitive markets could appear as a business situation where organizations get exceptional treatment and are shielded from rivalry (Dhliwayo, 2014). Nations that have and cultivate focused markets will, in general, empower the enterprising soul and experience financial extension over the long haul. Nations that stifle showcase rivalry, in any case, will, in general, have fewer business people and in this way, experience less financial development.

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The Resources and Capabilities That Tayto Have That Will Be Difficult For Walkers to Replicate

Taytos enjoys the comfort of operating from a local market that it has operated in for the longest time now. The arrival of Walker seeks to offset the status-quo and balance. However, the fact remains that it is not going to be an easy fete to overcome this challenge. It is in the spirit of competitiveness that Walker will need to match the resources at Taytos disposal Taytos enjoys a rare flavour of cheese and onion that has been well received by the Irish consumers. Taytos Company also has a very low staff turnover with over 250 employees (Skinner, 1985). Tytos strength is a challenge that Walker will have to prepare to counter in its attempt to overtake Tayto's dominance in the industry. Tayto enjoys a deep running supplies and chain distribution channel that Walkers will need t fight so hard to overtake. What this means is that the logistics contractors enjoy and associate with Taytos easily as compared to new entrants. Taytos also has a well-networked series of depots across the country. The positioning of the depots is a plus to the organization making it easy for them to supply their products easily across the nation with the least challenge possible (Skinner, 1985). The depots help in increasing a regional feeling of branding, something that Walkers will need to work for ages to achieve. Finally, the automation of the production and distribution process in the distribution centers has made it way easier for Tayto to cover a large area quickly and effectively (Gonzalez-Loureiro et al., 2015). The strong cultural relationship that Tayto has made it sits pretty well with the Irish consumers, against its rival Walkers.

Strategies of Protect the Company's Competitive Advantage as the CEO of Tayto

Currently, Tayto is ahead of all its competitors, and it is important to protect that. The fist way would be to initiate the option of intellectual property rights to guard against other organizations from copying its products (Dhliwayo, 2014). As the CEO, I would push for the price competition. I would initiate price wars against the rivals by producing affordable yet quality products thus making it impossible for the new entrants to compete. The inclusion of operational mechanization would effectively help to this end thereby creating a strong yet reliable chain of operation that would help the firm run effectively and profitably (Skinner, 1985). I would also introduce performance rewards for the employees for their exemplary work. This way, I would continue having a dedicated yet focused workforce that would ensure they deliver quality products and promptly. Performance rewards help in keeping a competitive advantage in as far s employee creativity, supplier turnaround time and the initiation of a highly innovative workforce in the organization (Gonzalez-Loureiro et al., 2015).

Resources and Capabilities That Walkers Have That May Help It Gain Competitive Advantage

Walkers come into this market as a strong and viable competitor for the limited market share. On the back of its massive investment is a multinational financier, PepsiCo Company that is a global powerhouse. The huge financial muscle will boost the organization to compete effectively against the Tayto and thereby making it quite interesting for the mode of business. Walkers also have a strong branding and marketing potential, as seen by the giving of one million free packets of crisp (Dhliwayo, 2014). The move is, by itself, a strong marketing venture that Tayto may not compete with. The use of such popular stars as the Soccer legend Roy Keane will give it a competitive advantage against its competitors. Walkers can grow with the expanding European economy. The economic growth makes it able to fight for space within this market as an equal partner and shareholder. Walkers also take advantage of its sister companies, Frito-Lay and PepsiCo, to increase its marketing scope. What this means is that it can use one product for marketing the other (Gonzalez-Loureiro et al., 2015). Marketing is one capability that Tayto lacks and must be strategized to counter such huge and strong onslaught on its hard-earned market share.

The Strategy I would Employ to Build a Competitive Advantage as the CEO of Walkers Ireland

Each business, huge or little, needs an upper hand to separate itself from the challenge. In the highly competitive world, particularly in the present economy, each favourable position includes building up the business in the highest point of the existing industry. Increasing an upper hand takes key arranging, broad research and an interest in promoting. Due to the strong and already existing market presence of Taytos, as the CEO of Walkers, I would seek to build a strong alliance with the other crisps producers in Ireland. The amalgamation of these small companies that understand the market dynamics that exist would help Walkers penetrate the market and remain as strong (Gonzalez-Loureiro et al., 2015). Owing t its financial muscle, the Walkers Company should buy some of the small companies and use their already laid infrastructure to push for a strong market share that is currently enjoyed by Taytos. The merger with the other companies will also see the shift of their consumers to the Walkers, and it will allow walkers to use their distribution channels and use their marketing platform.

Conclusion

Organization competition is healthy for the growth and development of an economy. The existing struggle for market share between Walkers and Taytos is good for Ireland's economy. The entrance of Walkers has opened up space for the increased quality of products and at a fair price. Each of the firms must come with strong means f protecting their competitive edge.

References

Dhliwayo, S. (2014). Entrepreneurship and competitive strategy: An integrative approach. The Journal of Entrepreneurship, 23(1), 115-135. Retrieved from https://journals.sagepub.com/doi/abs/10.1177/0971355713513356

Gonzalez-Loureiro, M., Vila Alonso, M., & Schiuma, G. (2015). Knowledge and sustained competitive advantage: How do services firms compete?. Investigaciones Europeas de Direccion y Economia de la Empresa (IEDEE), 21(2), 55-57. Retrieved from https://www.econstor.eu/bitstream/10419/193761/1/1-s2.0-S1135252315000180-main.pdf

Skinner, K. (1985). Tayto Crisps. LiNQ (Literature in North Queensland), 13(1). Retrieved from https://journals.jcu.edu.au/linq/article/download/1246/1202