Rhetorical Analysis of How Junk Food Can End Obesity by David Freedman

Introduction

David Freedman brings into perspective the controversial issue on the relationship between junk foods and obesity. Despite the various arguments indicating that junk food and fast food companies have enhanced unhealthiness, Freedman says that if the food industries were to employ appropriate technology to make food sweet and appetizing while reducing fats, calories and sugars then obesity will be reduced drastically all over the world (Freedman). Throughout the author `s arguments, the focus is on how junk food can end obesity implying that his work is relevant and precise. The author's arguments are relevant and make sense in the contemporary society where most people are struggling with their eating habits; hence they are prone to obesity. This argument makes his problem significant and relevant to society. The author is successful in conveying his message to the audience through his endeavor to solve a societal problem even though he lacks scientific backup.

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It is evident that the author has presented his proposition with clarity. He made it possible by illustrating his views using examples that are relevant to his problem as well as creating a picture of the real problem in the mind of the reader. The author uses his own experience in various outlets to help the reader understand his argument (Freedman). Freedman creates an imagination of the context of his experience in the reader mind through well-elaborated examples. To verify his work, the author also refers to other articles in the New York Times (Freedman).

Given that the chosen title is a current issue of interest, it is likely that one who gives an opinion that seems different from the majority may get more attention from the readers. Freedman's argument can be validated by many people who have problems controlling their eating habits. This argument gives them relevance since they are given a leeway to cope with eating foods that will be sweet and sugary but will little side effects on their body.

The author has acknowledged the other people's perspectives on Junk food and obesity together with pinpointing the pros and cons of junk foods. This aspect does make his work to be validated and thereby to embrace fairness and breadth while stating his opinion. The theme of this article is supported by relevant information that is detailed and specific to the issue. Therefore, his work can be viewed to be precise and relevant to some individuals. Another aspect that Freedman uses to entice the reader to believe his findings is that, he has portrayed himself in a way that makes him appear to be solving a societal problem. The propositions by the author are well grounded by valid and verifiable premises, meaning that his work makes sense as well as logic in the eyes of the reader. The article's title, how junk food can end obesity is compelling and significant since it touches on a controversial issue that is of great concern to the current society.

On the other hand, Freedman has not explicitly highlighted the complexities of his concern in a detailed manner in addition to not providing a detailed account of how junk food can end obesity. Moreover, the author has not provided room for other viewpoints concerning eradicating obesity implying that his work is not fair enough. Freedman makes assumptions about fast- food eaters He states, "Trying to get burger lovers to jump to grilled fish may already be a bit of stretch (Freedman). He no to back this up and shows no research or statistics that have evidence would show this to be right feel as if he makes out the average eater to be completely unhealthy conscious and uncaring as to the state of their well-being. The result of a sense in the food industry that if it is going to sell healthier versions of its foods to the general public. Freedman spends a large part of his article making unwarranted assumptions. According to him, "It is unlikely that your typical Junk- food eater would be willing and able to break life-long habits to embrace kale and yellow beets" (Freedman). He uses no facts or statistics to back up that claim, which is somewhat belittling and degrading to not only junk-food eaters but to people in general.

Conclusion

Freedman's article is not only lacking facts from research but also lacks faith in the general public. He spends too much time throwing stones at the work of other authors while he does not back up his claims. He would have benefitted more from doing more digging into the facts little behind his claims, which in turn would have made his article more credible. The author successfully conveys his message to his audience even though he fails to show the complexities of this problem. His audience, mainly the individuals affected or threatened to develop obesity are relieved by his argument that elimination of junk foods and sugary beverages from the market is not the best solution to solve the rising cases of obesity. Instead, technology should be utilized in converting the said unhealthy foods with fats and cholesterol to a healthier diet.

Work Cited

Freedman, David. "How Junk Food Can End Obesity." The Atlantic. July/August 2013. Accessed 17 March 2019, https://www.theatlantic.com/magazine/archive/2013/07/how-junk-food-can-end-obesity/309396/