Quality Management: Leveraging Supply Chain for Consumer Satisfaction - Essay Sample

Paper Type:  Essay
Pages:  4
Wordcount:  1064 Words
Date:  2023-05-22


Quality management is a useful tool that has a significant role in a company's reputation and operations. Supply chain staffs need to understand the business about the current economies to develop and keep the business in a functionality status. Quality management actions are being used to address supply chain factors integration and the system increases the leverage opportunities between the upstream and downstream connections to create value and satisfaction gain to consumers. Quality in the supply chain translates to meeting the customers' expectations through offering products and services of the implied need.

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Problem Statement

Supply chain management and its role are experiencing a reduction in roles due to outbreaks, terror attacks, accidents, and other uncertainties. The decision-makers in most organizations have had challenges in adopting a proper logistic strategy to deal with the markets. A number of reasons affecting the decision making in having an improved logistical strategy and understanding the organizational level may help managers to make better decisions. Quality management, collaboration and flexibility of industries may assist in overcoming the problems faced in the supply chain. Supplies made by the procuring department should meet the standards as per the customers' preferences.

Supply Chain Management Article Related Theories

Customers' relationship management model is a criterion used to provide guidelines to companies to deal with their customers. The ultimate goal of this theory of supply chain management is to increase profits and improve customers' relationship with the business enterprise. The theory improves the marketing performance of a business through the preparation of its resources and products leading to satisfaction among the customers (Chan et al., 2017).The significance of this model is used during operations and collection of data needed to be applied in an organization of a greater performance.

Material logistics management is the second model directly related to quality management. The theory uses the planning and supervision of materials to allow the customers to acquire their desired products. The involved project materials should be valued based on consumer's preferences and tastes, and this management theory allows the control of materials for quality assurance hence aiding in costing and procurement processes.

Channel coordination theory aims at improving the chain of supply in performance. This is done through proper planning and inventory management. Coordination of channel entails a large number of inventories, vast information, as well as, many decision-makers. The decision-making process may have hiccups that may lead to a below-average performance translating to double marginalization. Stakeholders in the supply chain extend this coordination on decision making performance and improvement to consumers. In this model, joint planning and early responses make this theory functional.

Background of the Issue

Lately, supply chain management is a popular operation that its operating arm has increased its contributions in most industries. It has made rapid developments and competitions among other logistic departments. Supply chain management is a department in the logistic larger department. The supply chain process is embracing internet usage through conducting its businesses across the globe and doing away with the traditional form of business, leading to a redefined old business model. Redefining an old business model, has assisted in maximizing value in business.

Managerial Implication

When managing quality in the supply chain, challenges are usually experienced in most businesses globally. These results from unseen uncertainties in the market are making it difficult to adjust to the changes incurred. Effective management may be achieved by developing flexible strategies to cope with the arising situations in the markets due to outbreaks and political crises. In supply chain management, flexibility is crucial to achieve a successful performance. In managerial implication of supply chain, flexibility is of significance to differentiate between flexible competencies (suppliers) and flexible capabilities (consumers). Having this in mind, it is always good to understand these useful factors for suppliers and customers to enable them to identify variations in attributes and enhance communications.

Risks and disruptions caused by natural calamities, accidents and terror events can affect the supply chain. The chain of supply must be flexible to move on after these disruptions occur (Kilubi, 2018). Planning and decision making in the supply chain usually help in predictions of the future in global markets. Optimism in the supply chain management fails to predict with accuracy on the incoming dangers. Flexibility and extensive information is guarantee assurance. A diverse supplier's goal is to manage risks and maximize profits instead of only focusing on the relationship between the company and the suppliers (Fernades et al., 2017). Most companies tend to pay much attention to suppliers for mutual benefit on the purpose of reducing the suppliers' default risk. Supplier segmentation is usually used as a representation step between supplier selection and supplier relationship management helps in determining distinct groups of suppliers.

In summary, customer relationship management is a theory I have engaged in my project because it clearly depicts the real issues faced in supply chain management, and it also greatly contributes to quality management. This theory is focusing on the maximization of profits and improving customers' relationships. The application of this model brings success in a business enterprise. Another importance of this theory is that it enhances the marketing performances of a given business.

Companies and distribution networks tend to compete based on quality. Having a non-faulty product of the consumers' quality and more reliable than the competitor is no longer a requirement in the global market. Consumers demand products that are to be delivered quickly, timely and free from any defects. These necessitate to closer coordination with suppliers and distributors. Global performance increases based on the competition without forgetting the diverse changes experienced in technology. The goals of suppliers are to maximize the overall profit incurred.


Chen, J., Liang, L., Yao, D. Q., & Sun, S. (2017). Price and quality decisions in dual-channel supply chains. European Journal of Operational Research, 259(3), 935-948.

Gunasekaran, A., Subramanian, N., & Papadopoulos, T. (2017). Information technology for competitive advantage within logistics and supply chains: A review. Transportation Research Part E: Logistics and Transportation Review, 99, 14-33.

Fernandes, A. C., Sampaio, P., Sameiro, M., & Truong, H. Q. (2017). Supply chain management and quality management integration. International Journal of quality & reliability management.

Kilubi, I. (2018). Managerial implications. In Strategic Technology Partnering and Supply Chain Risk Management (pp. 207-208). Springer Gabler, Wiesbaden.

Song, X., Xu, J., Shen, C., & Pena-Mora, F. (2018). Conflict resolution-motivated strategy towards integrated construction site layout and material logistics planning: A bi-stakeholder perspective. Automation in construction, 87, 138-157.

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Quality Management: Leveraging Supply Chain for Consumer Satisfaction - Essay Sample. (2023, May 22). Retrieved from https://proessays.net/essays/quality-management-leveraging-supply-chain-for-consumer-satisfaction-essay-sample

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