Paper Example on Plainview Hospital Capital Campaign: Better Treatment for All!

Introduction

Plainview Hospital is here to provide the best facilities to patients, but that is not possible due to the congested wards and the lack of enough work personnel. To ensure that patients get the best treatment, we have decided to conduct a capital campaign to help raise funds in building new wards and buying better hospital equipment. As you contribute, please remember, a hand that gives is the hand that receives!

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Goals and Deadlines

This campaign has a period of 3 years to reach the desired goal of 40million dollars that will enable the completion of this project and efficiency in the hospital. The deadline for the campaign is on 31st March 2023.

Specific Purposes

The specific purpose of the campaign is to raise money for the renovation of the already existing buildings, building a new maternity ward, buying hospital equipment, and recruiting more professional doctors and nurses.

Prospect Lists and Specific Asks

Campaign fundraising is founded on the norm of proportional giving; the prospect is required to give depending on the proportion of their capacity (Campaign, 2013). Plainview organization has two top prospects who are required to contribute each1million dollars. These two prospects have been part of Plainview since it began, and they have always offered help whenever necessary.

Sequential Fundraising

The fundamental part of the success of the campaign plan is the principal of subsequent fundraising. The orderly manner in which the fundraising is expected to flow through is what encourages the expectations of a campaign by givers willing to give more since there is an order and they see and feel that their money will be put to good use. Carrying out a premature campaign leads to the jeopardy of anticipatory gifts that lower visions all through the plan (Castain, 2003).

Volunteers

Everyone has a role model and someone they want to be associated with, and this is the kind of person that needs to be the volunteer in Plainview since he or she acts as the face of the campaign. Therefore the volunteer determines the success of the campaign (Worth, 2016). A volunteer serves as the voice of reason between the givers and the receivers since he or she conveys information between the two parties.

Major Gifts

Major gifts equate to approximately one-third of the overall campaign funds is received from the highest ten tips, the second third arises from roughly the succeeding one hundred gifts, and the concluding third of the aggregate originates from the rest of the remaining gifts, in minor quantities (Worth, 2016). Emphasizing on significant gifts is a step closer to attaining our goal at the end of the campaign.

Phases of the Campaign

Castain argues that a campaign is conducted in two phases; the quiet phase and the public phase (2003). The quiet phase incorporates a period when preparation and planning for the campaign are only known amongst inside members of Plainview, but the campaign is yet to be publicized. During the quiet phase, the first action is the planning of the campaign. In the planning process, the organization gets to state out the need for the campaign and what is required. In this stage, the organization receives to scrutinize the enthusiasm for the campaign. Lastly, in the quiet phase is the Nucleus Fund, where the organization decides whether the preliminary goal is attainable and also consult with potential leadership donors. In the public phase, we start the kick-off, which in most scenarios is an event to introduce the campaign and inform donor on the nucleus funds (Campaign, 2013). The next stage that follows is the major gifts followed by the rest of the gifts and finally the final push, which is done during the last minutes to polish up on what has remained. Victory and celebrations follow after a successful traditional capital campaign plan.

References

Campaign, H. (2013). The Campaign. Warner Home Video.

Castain, C. A. (2003). Development and implementation of the University of Northern Iowa's "Students First" capital campaign: A case study.

Worth, M., (2016). Campaigns. In Fundraising (pp. 299-330). 55 City Road, London: SAGE Publications, Ltd.