Paper Example on Ethical Principles of Coventry University

Paper Type:  Research paper
Pages:  7
Wordcount:  1711 Words
Date:  2023-02-27



All Applied Research by the student was conducted to the highest levels of integrity, including appropriate research design and frameworks, to ensure that findings are robust and defensible.

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The Applied Researcher established that s/he has always met the highest ethical standards that could reasonably be expected to ensure that best practice principles and standards are in place to support and re-inforce this.



Coventry University and its staff and students should be honest in relation to their own research and that of others. They should do their utmost to ensure the accuracy of data and results, acknowledge the contributions of others, and neither engage in misconduct nor conceal it. Coventry University maintains a culture that encourages and supports honesty.


Coventry University and its staff and students should comply with all legal and ethical requirements relevant to their field of study. They should declare any potential or actual conflicts of interest relating to research and where necessary take steps to resolve them.


Coventry University and its staff and students promote the open exchange of ideas, research methods, data and results and their discussion, scrutiny and debate, subject to any considerations of confidentiality.


Coventry University and its staff and students recognise that in and through their work they are ultimately accountable to the general public and should act accordingly. They should ensure that any Applied Research undertaken complies with any agreements, terms and conditions relating to the project, and allows for proper governance and transparency. Staff and students must follow the requirements and guidance of any professional bodies of which they are members.

Training and skills

Coventry University provides training and opportunities for development for their Applied Researchers and the necessary resources to enable them to conduct research to the required standards. Staff and students should ensure that they have the necessary skills, training and resources to carry out research in the proposed research team or through collaboration with specialists in relevant fields, and report and resolve any unmet needs identified.


Coventry University and its staff and students should do their utmost to ensure the safety of all involved in Applied Research whether researchers, research subjects, patients, participants or others.


Secondary Research

Foundations in the karaoke industry offer singing excitement alongside nourishment and beverages. Karaoke is a type of quick diversion wherein beginner vocalists can chime in with recorded songs (or a music video) utilizing an amplifier and open location framework. Organizations in this industry, for the most part, give constrained nourishment and liquor benefits as a method for expanding their income age. If one is a nearby eyewitness of happenings in the karaoke salon business, one will concur that the heightening outer challenge and lukewarm development in liquor consumption have hurt the exhibition of the Karaoke Saloon trade over the five years.

Buyer spending has mitigated these variables to some degree, as recharged enthusiasm for top of the line karaoke bars has animated purchaser enthusiasm for urban territories. Consequently, industry income is foreseen to proceed with its plummet, even though at a more slow rate than during the past five years. As a way to balance the business' first decrease, karaoke bars are foreseen to concentrate intently on their objective markets in the years ahead. There are approximately 1000 legitimate and approved karaoke businesses across South East Asia (Dunning, 2016). These businesses serve at least six thousand people, the majority of the tourists and locals.

The company is an open market with low-level commerce operations illustrated by the moderate type of management and investments. Any agent who needs to start the business in Malaysia would be gone facing extraordinary contention. In essence, such a company will not only face competition from the vicinity, but it will also meet the same level of claim from the bars and night clubs in the area since they operate similar business models.

Karaoke Club is a local karaoke club that will be situated in the core of Malaysia near a private domain. We have had the option to verify the one-year rent of an empty office inside the city. We are lucky to protect an office with a choice of reestablishment for a long time at a concurred rate that is good for us. The club will be engaged with working karaoke salons, attending liquor, serving nourishment and nonalcoholic drinks, et al. to guests in a favorable domain that is explicitly intended for mingling and systems administration, and free from all types of brutality.

Karaoke Club is intended to meet both the comfort and retreat standards as prescribed by the neighborhood authority. The club's clients will be treated with great music consistently. Karaoke Club has arranged for a live band, karaoke, wide-open music, and jazz. The performances will occur at the foundation to create the feeling that our clients will treasure. We are good to go to make benefits simultaneously to give our clients esteem for their cash; we need to offer individuals the chance to browse a broad kind of music, and beverages made in Malaysia and abroad.

The club is mindful that karaoke bars effectively draw in music sweethearts, and we realize that the grounds network is one of the spots where we can without much of a stretch secure these individuals, particularly when they need to mingle. We will guarantee that every one of our representatives is chosen from a pool of client-driven individuals in and around Kuala Lumpur. We will ensure that we take every one of the individuals from our workforce through the necessary preparing that will situate them to meet the desire for the organization.

Research Methodology


In any research, the WISPA model is typically utilized in the formation of questions that help an investor, better understand the market. Consequently, the five WISPA questions are as follows:

  • What Is the growth exponent of the entertainment industry in Malaysia, how does it perform in the capital compared to other areas of the country?
  • How many entertainment spots are there in the country, specifically in the capital?
  • What type of entertainment opportunities do such saloons offer?
  • What type of ambience and interior design do majority of the clients prefer?
  • How many people on average visit karaoke bars and clubs in Kuala Lumpur?

Literature Review


  • DENTS Model is the list of sources used to search and create these five questions that lead to clear understanding of market attractiveness. The sources used in helping me complete my analysis are as follows:
  • Databases: Mintel, Statista, ProQuest, TripAdvisor
  • Experts: Market Leader of the entertainment industry, Celebrities in Kuala Lumpur
  • Newspapers: CGTN, The Straits Times
  • Textbooks: Malaysia Entertainment and media outlook 2015-2019 by PwC
  • Specialist Journals: International Journal of Innovative Technology and Exploring Engineering (IJITEE)

Secondary Research Findings

PESTLE examination, which is, to a great extent, implied as PEST assessment, is thought in featuring principles. Furthermore, this thought is used as an instrument by associations to pursue the earth they are working in or need to dispatch another undertaking/thing/organization. PESTLE is a psychological assistant which in its all-encompassing structure, shows P for Political, E for Economic, S for Social, T for Technological, L for Legal, and E for Environmental. It gives a raised viewpoint overall conditions from a wide scope of edges that one needs to check and screen while contemplating a particular idea/plan.

The framework has encountered certain alterations, as bosses of Marketing have incorporated certain things like an E for Ethics to bestow the part of economics while utilizing the structure while examining the market. All of the pieces of this framework are earnest for any industry a business might be in. An option that is other than understanding the market, this framework addresses one of the vertebras of the establishment of an indispensable organization that portrays what an association should do, yet also speaks to an affiliation's destinations and the approaches strung to them.

It may be thusly, that the criticalness of all of the parts may be unmistakable to different kinds of adventures, anyway, it is fundamental to any strategy an association needs to develop that they lead the PESTLE examination as it shapes an impressively progressively comprehensive adjustment of the SWOT assessment.


These factors choose how much an assembly may affect the economy or a particular industry. For example, an organization may compel another cost or commitment due to which the entire salary creating structures of affiliations may change. Political factors fuse charge courses of action, Fiscal system, trade assesses, etc. that an organization may force around the money related year, and it may impact the business condition (monetary condition) everything considered.


Financial components are determinants of an economy's introduction that honestly impacts an association and have reverberating whole deal impacts. For example, arising in the growing pace of any economy would impact the way associations' worth their things and organizations. Adding to that, it would impact the purchasing power of a buyer and change demand/supply models for that economy. Fiscal factors fuse extension rate, financing costs, outside exchange rates, monetary improvement plans, etc. It is like manner speaks to the FDI (outside direct adventure) dependent upon certain specific ventures who're encountering this assessment.


Social factors simply inspect the social state of the market and check determinants like social designs, economics, people assessment, etc. A model for this can be buying designs for Western countries like the US, where there is a claim during the Holiday season.


Much the same as the components talked about over, these components identify with advancements in development that may impact the errands of the business and the market well or frightfully. This suggests automation, inventive work, and the proportion of mechanical care that a market has.


These components have both outside and internal sides. There are certain laws that impact the business condition in a particular country while there are certain procedures that associations keep up for themselves. Legitimate examination thinks about both of these focuses, and a while later blueprints the frameworks thinking about these establishments. For example, customer laws, prosperity models, work laws, etc.


These components consolidate all of those that affect or are constrained by the incorporating condition. This piece of the PESTLE is critical for explicit organizations, particularly, for e...

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Paper Example on Ethical Principles of Coventry University. (2023, Feb 27). Retrieved from

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