Paper Example on Challenges Associated With Email Marketing

Introduction

The most difficult aspect of e-marketing is to initiate and maintain the traffic. Moreover, the optimization of the mobile experience and the competition make it difficult to establish a formidable online presence. The hurdles in attaining the right value form investment that entail the apparent lack of the keyword data and the ever changing algorithms, and the sheer size of the social media that makes management quite difficult also present serious challenges. The field portends great potential for business and presents opportunities for entrepreneurs if properly explored. In addition, understanding the challenges, the course, trends, and the solutions is of utmost significance since it will permit better methods of conducting business.

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The study will venture into the potential that e-marketing holds in the business world. Email marketing is currently the leader in reaching out to the clients despite the availability of other platforms such as social media. E-marketing encompasses indirect marketing response and indirect marketing elements that apply various forms of technologies to connect the entities to the customer. In this regard, the study will consider the possible challenges and the benefits of realized by the clients, the firm, and the industry in the process of the implementation of various e-marketing strategies. The study will examine the budgetary, human resources, time, and expertise implication of entire process.

Literature Review

Most ecommerce entrepreneurs face serious challenges in driving traffic to their site. Email marketing accords the investors the ability or the propensity to build lasting relationships with the clients or potential clients for long-term benefits through the provision of the opportunity to share valuable information, guiding the clients through the checkout process, and services such as mart emailing drive traffic thereby increasing the revenue (Hartemo, 2016, 217). Email marketing is currently the leader in reaching out to the clients despite the availability of other platforms such as social media. E-marketing encompasses indirect marketing response and indirect marketing elements that apply various forms of technologies to connect the entities to the customer. The process of online marketing has difficulties associated with the optimization of the mobile experience and the competition that makes it difficult to establish a formidable online presence (Pawlicki, 2016, 3). Additionally, the hurdles in attaining the right value form investment that entail the apparent lack of the keyword data and the ever changing algorithms, and the sheer size of the social media that makes management quite difficult also present serious challenges. The research paper intends to use the existing peer-reviewed literature to investigate the challenges associated with e-marketing and formulate the possible solutions necessary for the mitigation of the mentioned challenges.

The Research Questions and Objectives of the Study

• What are some of the challenges associated with email marketing in the contemporary setting?
• What is the market share of email marketing in the digital marketing?
• What is the level of competition in email marketing?
• What are the essential acquisition and retention strategies of the subscribers in email marketing?
• What are the necessary competitive practices to gain market share in email marketing?
• What are the solutions to the identified challenges associated with e-marketing?

Essentially, the research seeks to identify the challenges associated with e-marketing and then formulate the most appropriate solutions to mitigate the problems. The goal of the research is to determine the challenges and then formulate the relevant solutions to mitigate the identified hurdles in e-marketing. Towards this end, the study will examine the existing process, conduct competitive analysis, and the acquisition and retention of subscribers in the email marketing. The research seeks to identify the challenges associated with e-marketing and then formulate the most appropriate solutions to mitigate the problems.

Methodology

This section will summarize the results in qualitative or non-statistical analysis. It will summarize the results. The aim of the section is answer the research questions and the hypothesis in a comprehensive manner. Additionally, it will also include the conclusion drawn from the data collected, analyzed, and presented. Additionally, it will also include the limitations of the study, meaning that ill also explain the possible sources of errors in the study and the generalization of the results. Finally, the section will include the recommendation based on the findings of the study. In this regard, it will suggest the possible solutions to mitigate the challenges associated with email marketing to improve the current practices by various firms and decision makers. It will suggest he best alternatives for firms and the marketers to use to expand the client base by meeting them at the point of demand.

Sample Size and Collection Procedures

The study will employ the simple random sampling. In this regard, the populations to be interviewed will be chosen at random. It means that then study will identify organization (s) and then interview the employees or just choose people who use email marketing and ask them of some of the challenges they face when using the platform. The size of the samples will be medium to ensure proper management. In total, the study seeks to interview a hundred (100) people participants that will include email marketing service providers as well as the clients drawn from various backgrounds.

Data Collection

The study will involve both the quantitative and qualitative methods of data collection and analysis. The literature review and the conceptual modeling will form the primary research method. The study will gather primary information using interviews and questionnaires form different participants that include the clients, the potential client, different organizations that use email marketing to reach out and maintain a client base. The data analysis will apply both the qualitative and the quantitative variables to determine the extent. The study will use the quantitative analysis such as the determination of the variance and the mean for statistical analysis.

Proposed Data Analysis

The study will carry out the analysis of result in accordance with the stated research questions. This section will mainly present the results without interpretation, which is reserved for the discussion chapter or section. The section will encompass the descriptive statistics, particularly the ones on the possible challenges associated with email marketing and the prevailing trends in the use of the strategy for marketing. The results will use the preliminary statistical analysis to determine the correlation matrices that entail the use of email marketing and the expected budgetary correspondence. The data will be organized into tables, graphs, and other figures that will enable easy interpretation.

Research Limitations

The time limit will only enable the study to be carried out on a small sample of population size, which will highly reduce the accuracy of the empirical data. Generalization of the results for larger groups may not be so accurate. The inclusion of larger samples normally yields results that are more accurate. Secondly, as a student, the work overload is evidently too much and finding the time to dedicate to the research may be quite difficult. Finally, the financial constraint may be a limiting factor. Collecting samples and conducting interviews require travelling to different places. Printing questionnaires requires money that may not be available.

Ethical Considerations

The participants should be protected from harm

There should be respect for the dignity of research participants

There should sufficient levels of confidentiality of the research data

Aspects of communication regarding research should be honest and transparent

The research should ensure anonymity of the organizations and individuals that take part in the research work

Conclusion

The main objective of the study is to identify the challenges associated with email marketing and then formulate the necessary solutions. In this regard, the study will employ various techniques that include but not limited to interviews, literature review, and questionnaires to collect data. The study will use the random sampling method to ensure the accuracy of the results. The study will use both qualitative and quantitative techniques to analyze the data. The modes of presentation will include table and graphs. It will adhere to the set out ethical standards and procedures as well to ensure accuracy of the results obtained.

Bibliography

Hartemo, M., 2016. Email marketing in the era of the empowered consumer. Journal of Research in Interactive Marketing, 10(3), pp.212-230. Retrieved from https://www.emeraldinsight.com/doi/full/10.1108/JRIM-06-2015-0040

Pawlicki, M., Professional advice for entrepreneurs and business managers in the context of Europe's recovery from the financial crises. Marketing notes, stories and videos. Facebook 2020: $100 Billion Superstar or Failure. Retrieved from http://michaelpawlicki.com/facebook-superstar-or-failure/

Sekar, M. and Geetha, R., CHALLENGES AND OPPORTUNITIES OF E-MARKETING. Retrieved from https://www.researchgate.net/publication/280218346_CHALLENGES_AND_OPPORTUNITIES_OF_E-MARKETING