Glamsquad Versus Traditional Salon Essay

Global competition on goods and services has prompted many organizations, companies and business units to go to every length to maximize their profits while minimizing on the production cost and while at it, elevate their comparative advantage as compared to the other competing businesses. However hard these businesses strive, they often realize a mark-timing with limited progress as a result of lacking autonomy and going alongside the enormous economic wave, with the trends it presents. Even within this stagnation, some businesses have seen the light of the day and emerged from the train wreck that is homogeneity in production, advertisement, marketing and branding. Take a quick look at the Glamsquad for instance. On the outward observation, this is a salon like any other, dealing in the same services as other traditional salons, and with such a mind, it looks quite similar to the rest of the beauty market. But more in-depth scrutiny at its operations reveals such an extraordinary difference and a remarkable success. With a similar financial effect as the other ordinary salons or spas, the experience one gets from these services as merely out-of-this-world (Boyte-white). One wonders, what is it that the Glamsquads do differently from the rest of the salons all over the streets?

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Traditionally, individuals often go to the salons when in need of beauty services, but Glamsquad has revolutionized this by offering in-home on-demand services to the consumer. With the on-button trend, entirely adored by the Americans, this salon utilizes their demand to stand out from all the other services previously offered to them. All one needs is internet access, or an app from an iPhone to book an appointment with the beauty service provider, avail details of their location, the services required, and the preferred appointment time, and they are good to go (Boyte-white). The pricing for these services are shockingly moderate, and the convenient paying methods make the customers feel pampered. Glamsquad offers a range of services from makeup, hairdos, and bridal services among other services common to a beauty salon.

Convenience best describes these services and coincidentally matches with most women who seek these beauty services. It is one thing that the service is availed like home-delivered pizza, but the duration of these services make the ever busy women tear up. For most of these services, it takes like an hour or so, and the client is good to go. Apart from the services offered, this business has managed to reduce its production cost significantly. One, they do not require physical space to operate their business (Boyte-white). Secondly, Glamsquad has slightly elevated prices that guarantee them a generous profit margin while still enabling even the average woman to access these upon were she to slightly adjust her budget. Lastly, Glamsquad hires independent stylists, and therefore, they are subject to avail of the employee benefits, the like of retirement or health benefits.

Conclusion

By breaking all odds, Glamsquad is able to attract the attention of beauty consumers, get to them with consistency and provide their services conveniently and with pocket-friendly prices. This is the one threat that all traditional salons are facing, as it looks at taking such a big chunk out of the beauty market. It is quite unbelievable that with a tint of technology and a home delivery service, the name Glamsquad has broken the glass ceiling.

Works Cited

Boyte-white Claire. How does Glamsquad work and make money? 2018 https://www.investopedia.com/articles/personal-finance/090115/how-does-glamsquad-work-and-make-money.asp