Steve Jobs and the Rise of Apple Corporations Essay

Apple is an American designing and manufacturing company of computers, as well as computer software and peripherals. There are close links between Apple and Steve Jobs where, Steve Jobs alongside Steve Wozniak founded the Apple Corporations on the 1st April 1976, debuting the success of personal computers.

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Through constant evolving, Apple has found its way to success. Innovation has been the key to success of Apple Corporations. From launching the first personal computer, Apple has developed computer peripherals and software, manufactured Apple smartphones, as well as the innovation of iPods and iPads. The company's revenues have also been attributed to iTunes music store as well as Apple app store. Approaching a worth of $ 1 trillion, the company key secret to success is staying ahead of time about technology. Apple captures the concern for the study by their goal which is, 'To design and make better products' (Linzmayer).

has come to the help of the human race through the products it manufactures. The company has been able to produce computers, iPads, and smartphones that have dominated the market because of their tremendous and better quality. Apple has also made an impact on human lives by transforming the entertainment world of music through the production of its iPods as well as the cheap, legal and quality downloading of music through iTunes. Apple has also made a significant achievement in the society by the appreciation of gay people where Tim Cook, the CEO is proud to lead the company to its success as the first gay CEO in America.

According to Butcher Lee, tech communities have lots to learn from Apple. This may include the keeping of products simple for use, understanding of consumer needs as well as the need to be always ahead of technology. With that, Apple's strength stands for their perfect hardware integration, advanced privacy for devices, and the regular app store. However, Apple has shortcomings of limited reach as well as data collection issues (Butcher, Lee).

According to Walter Isaacson, Steve Jobs was neither a great innovator nor engineer. He merely viewed Steve Jobs a businessman who was a marketing genius with focus (Isaacson, Walter). Walter sees Apple as a firm destined to make products of better and high quality. The products were manufactured to fill the market niche in the technological industry.

Taking an example of the current CEO of Apple Tim Cook, he views the company to be always focused on products and people over the Wall-Street expectations. This was attributed to the achievement of the company both in product provision and revenue making.Apple corporations will remain in the minds of many for its audacious efforts to bring the best of technology to man. This is following the innovations the company makes as well as always being a step ahead of technology. Steve Jobs will be remembered for his exemplary work of not only founding Apple but raising the company from losses and bankruptcy invasion to becoming one of the most profitable companies in the world. Apple Company appears not only as a product manufacturer but also an inspiration to our daily lives for its exemplary performance despite low moments at the time.

Works Cited

Isaacson, Walter. Steve jobs. JC Lattes, 2011.

Butcher, Lee. Accidental millionaire: the rise and fall of Steve Jobs at Apple Computer. New York: Paragon House, 1988.

Linzmayer, Owen W. Apple confidential 2.0: The definitive history of the world's most colorful company. No Starch Press, 2004.

Works Used

Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies16.7 (2010): 31.

Richtel, Matt, and Brian X. Chen. "Tim Cook-Making Apple His Own." New York Times, Technology 15 (2014).