Essay Sample on Supplying Fast Fashion: Evaluating the Design Stage of the Supply Chain

This report is objectivized to analyze the cases study with the topic "Supplying Fast Fashion." The aim of this paper is to assess the main topics that are identified in the case study. This paper handles the following topics: evaluating the way the products differ in terms of their approach to the design stage of the supply chain. This is meant to find out how each producer of each product designs it to suit the market and to maximize the sales volume. The paper generally determines how the producer makes the difference of the products in terms of the manufacturing stage of the supply chain, the distribution stage of the supply chain, the retail stage of the supply chain of the product. It also investigates and explains the SCM strategy or trend utilized in its supply chain of the product and determination of the company with the best SCM based on personal opinion and evaluation by reasoning. These three companies produce different products that share the market for their products.

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Introduction

The business of garments is noted to have changed over time in the market, and this has led to then retailers experiencing the impacts of the change in the market. The change in fashion is so furious and fast that it changes over a very short period. The retailers are forced therefore to sell their stock of the old fashion in the streets even up to the incoming of the new fashion in the street. After the coming of the new fashion in the market, the prices of the old fashion become so low that it may not generate the profits expected from them. In the market in this case study, there are multiple companies that produce such as the H & M and Zara which produces the garment goods that compete for the same market. Due to the fast fashion, the companies have to cope with the changing trends in making of the garment ton be able to sell in the same market since most of the buyers want the most recent fashions and hence the yester fashions may not sell profitably. In doing so, there are four levels involved in their processing of the garments to fit the market. These include the designing of the garment which is followed by the manufacturing of the product. The next stage is the supply stage which involves the movement of the finished products to the market and finally the retail stage which calls for having the middlemen dealing in the product by breaking the bulk.

The Difference in the Designing of the Products

The H &M have invested in the quality in the designing of their garment to make them outstanding in the market. These products are designed to give the best quality in the market. The products are bought based on the good quality they produce. The Zara as well makes the designing by making the clothes depending on the population structure that is for children, women, and men. Benetton, on the other hand, concentrates on researching the newest materials and the best ways of making the garments.

The Difference in Product Manufacturing

Benetton has strategized their manufacturing by simply delocalization of the manufacturing industries in different parts of the globe. This reduces the cost incurred in production and transporting the garments to the market. The H&M does not have a factory of their own but work with several companies situated indifferent parts for production. Zara on the other side has the ownership capability which helps its fast production. The research has it that its products are the fastest to the market.

The Difference in Distribution Strategy

Benetton and Zara have strategized their distribution by using highly automated warehouses found near their production sites to connect the products to their retailers. This increases the faster movement of the products into the market. H&M, on the other hand, distributes bay using transit vehicles to reach its retails at the borders and give the products after inspection.

The Difference in Retail Strategy

H&M has its stores located at the disposal terminals to the reach of the consumers to manage it well and to take care of the grievances of the customers. The Zara as well has its stores only that they are smaller in size. Benetton, on the other hand, uses the stores that are owned and managed by the third party. It also has in the recent added its stores to sustain a continuous flow of garments in the market by ensuring the retailers can get the products easily.

The Best SCM Strategy

In my view, Benetton has the best strategy this because it can reach the market with the newest products of all before any other company brings it to the market. This is so because it is investing in researching the need of the business and can know the demand before others know it of which it also holds control over production ability. The fact that it has the deployment of the stores and has allowed the third party gives it a room to release most of its products. The delocalization of its manufacturing plants also helps in reducing the general production cost.

Conclusion

The strategies set by the company right from the point of designing to the end level of the product reaching the market will determine its sales and command of the market. The better the strategy, the larger the sales earned.