Free Report on Unlocking Success: Google's Online Marketing Triumph for Oct8 Fashion

As Google's marketing team member, I worked with Oct8 Fashion company to gain more customers through a successful marketing campaign. The company has both physical and online presence, and therefore the owners were looking for ways through which their products could reach a bigger market. This being so, I initiated a marketing campaign known as `Lit Oct8' whose sole aim was to provide the customers with reasons why they should buy Oct8 Fashion's products.

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Google uses mainly online marketing campaigns, and therefore the marketing campaign was tailored in a manner that would attract online attention, which would, in turn, lead to increased demand for the products being advertised (Salminen, 2009). The marketing campaign was set up to recognize the increased preference for online transactions and the role that online advertisements play in the success of a business. Therefore, the campaign used catchy lines and colorful pictures to advertise the products online, hoping that potential clients would be attracted to how the information was presented.

Additionally, the marketing campaign took the feedback from the campaigns seriously and communicated it back to the owners of the product to improve their efforts in their next production efforts.

The promotional approach settled on was the use of the Internet to advertise the products. This was informed by the target audience for the product who were young people who were likelier to get advertisements posted online compared to when they are done via other platforms such as the use of the television, radio, or newspapers.

The Internet also presents an added advantage to the company since the internet reaches a significantly bigger audience than the other sources, which will help increase the scope of the market that the organization can access (Britvenko et al., 2018). The use of the Internet works hand in hand with the organization's goal to reach a global market since people from overseas markets are likelier to be reached through the internet than the other sources.

Given that Google controls most of the browsing activities, our advertisement platform was handy to the company due to the assurance that our company would set up the needed processes to help them get to the maximum possible audience. Therefore, the marketing campaign set up Google ads in specific areas where the potential clients were likely to be such as on YouTube, thus increasing the audience reach and giving them value for the money they had invested.

To get positive outcomes, the campaign opted to use a promotional mix to get to the target audience. The first aspect of the blend is used as an advertisement. The campaign popularized the Oct8 Fashion brand through the internet to reach a more significant market scope.

Secondly, the campaign utilized public relations to win more customers. Through PR, the campaign made the public aware of the product by playing testimonials and posting the positive feedback received from the customers who had used the organization's products (Kumar & Patra, 2017). Direct marketing through sending automated messages via email was also used to ensure that the people heard of Oct8's products through many channels, hence increasing the possibility of compelling them to buy the products.

Sales promotions were carried out, whereby the potential clients were given an incentive that they would receive free shipping if they purchased the products as first-time customers. This was done with the hope of attracting new customers and keeping them through the provision of excellent products that would satisfy their needs, making them return customers.

References

Britvenko, A. S., Bilousova, V. V., & Poliah, D. D. (2018). Internet marketing as a tool for product promotion. Visnik Berdyanskogo universitetu menedzmentu i biznesu, (1), 29-33.

Kumar, S., & Patra, S. (2017). Does the promotion mix help to enhance brand equity: A literature review. Asian Journal of Management, 8(4), 1387-1392.

Salminen, J. (2009). Power of Google–A study on online advertising exchange. Industrial Marketing Management, 10(59), 65.