Free Paper Sample: Food Advertisement Analysis

Food advertisement is the impersonal communication of products, ideas, or ideas information via different media and is nature persuasive therefore identified sponsors pay it (AKTAS ARNAS 139). Food advertising has food advertising agencies and advertisers who take through the advertisement process. This process of the advertisement has some benefits to the organizations. The main focus in this assignment is set on the audience of food advertisements, the purpose of food advertisements, and the rhetorical appeals. Lastly, it will evaluate the effectiveness of the food advertisement process.

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The people involved in food advertisements are the organization, the advertisers, and their agencies who help in the advertisement activity and the customers (AKTAS ARNAS 140). The organization is the source of the different types of foods as it produces various foods to be advertised and sold to customers. The other audiences are food advertisers. These help the organization in making awareness of the various food types available to the customers. Food advertisers equip customers with the required information about the foods. Besides, they persuade the customers to buy the foods from the organization. On the other part, food agencies help the food advertisers generate the food product demands in the market and build a customer base. The last audiences are the customers who are the buyers of the advertised foods. They purchase the foods from the food advertisers or the organization.

Food advertisement has a lot of importance to the organization. It helps in ensuring that food organization stays competitive (AKTAS ARNAS 143). That will ensure that customers remain aware of the available foods in the market are kept updated. Besides, food advertisement is crucial as it leads to revenues increase. The advertisement will lead to reaching different customers from different demographics, thus increasing the number of customers to the organization hence increasing the revenue. Lastly, it will help in the building of the organization's reputation. That is, via advertising, big attraction will be acquired, bringing in more customers who will spread the type and quality of the organization's food products (AKTAS ARNAS 144).

To ensure the advertisement is significant, the advertisers have to ensure that they apply rhetorical appeals. Rhetorical appeals are the persuasive strategies used in arguments to respond and support claims to the opposing arguments. These appeals include logos, ethos, and pathos (Ozgen 113). Ethos is a persuasive technique used by advertisers to appeal to the audience by highlighting credibility. So, the food advertisers here use ethos to give clear information concerning the organization and the food brands available. After that, the audiences have to apply pathos, a persuasive technique used by the advertisers to convince the customers through emotions (Ozgen 115). Under this appeal, the advertisers give out the organization's experience on food supply. Therefore, this makes customers evaluate how productive this food organization is and the kind of products. Then, lastly, the advertisers use logos appeal, which is a persuasive technique that usually aims at convincing the audience or customers through the use of reasons and logic. It gives more facts about food products. Thus, the food advertisers use this as the last appeal to attract and maintain the customers hence remaining competitive (Ozgen 116).

Basing an argument on the above, the food advertisement is effective. This is because it involves both participants from the organization to the end-user, who is the customer. Through its purposes, it ensures that customers are aware of the food products available in the market. Lastly, it allows the use of food advertising rhetorical appeals to ensure that the right persuasion is attained. Therefore, it is important to apply rhetorical appeals when advertising organization products.

Works Cited

AKTAS ARNAS, Y. A. S. A. R. E. "The effects of television food advertisement on children's food purchasing requests." Pediatrics International 48.2 (2006): 138-145. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1442-200X.2006.02180.x

Ozgen, Isil, and Huriye Toker. "A Content Analysis of Appeals in Food and Beverage TV Commercials." Journal of Media Research 12.2 (2019): 113-120. http://search.ebscohost.com/login.aspx?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=18448887&AN=137804145&h=QLp9mZD8ADzJ9B9sIQtB%2FE1SGs7hrJeWAy72imlhGg7xr5om8XsAZUe%2FEuKJ7syAmiGHffEYp4RH3jm3L39ahA%3D%3D&crl=c