Essay Sample on Maximise Profits with Professional Marketing: A Necessity for Business

Professional marketing is an essential component of the corporate world. In involves proper planning and implementation of concepts, price, promotion, and distributing the ideas, products, and services to meet the needs of the clients. Every business requires a professional marketer whose responsibility is to make sure the customers have full information and their goods and the services they offer. Marketing is a vital tool that the companies or organizations use to create awareness, attract new and potential customers, and build a long-lasting corporate relationship. Eventually, the consequences of the whole process include sales increment and the establishment of the firm or corporate competitive advantage. In the contemporary world, with advanced technology, customers are usually lured by choice and a variety of products. Many organizations produce similar goods and services. The company's products would stand out and attract new customers if they utilized professional marketing skills and tactics. These strategies include communication and advertisement to convince the clients that your brand is what they are looking for and it will satisfy their needs. The core aspect of marketing tactics is to ensure that the brand advertised meets the current and future needs of the customer. Most clients prefer products and services that are durable, reliable and of high quality (Bukhari, 2011). The marketer's approach to marketing will influence sales techniques. Collaboration and communication with the marketing team are vital, and every person in the institution should have ownership of the marketing campaigns. This aspect of business takes a while to achieve the desired outcomes. Also, the marketing team should focus on the broader picture of the market and the customers. Therefore, it requires proper allocation of budget, time, and appropriate research on market trends.

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Among the marketing tactics, there are the 7 Ps that the company can use to satisfy clients in the market. The 7 Ps can be controllable, but they are subject to changes in the external and internal marketing environments. A professional marketing representative will use a combination of different tactics to satisfy the needs of the customers. This combination is called a tactical marketing mix. In marketing, the 7Ps include product, promotion, price, place, people, process, people, and physical evidence. The product should have all the features, benefits, and advantages that will make the client buy those items. Often, contemplate the core characteristics and the benefits that will satisfy the customer. The pricing strategy for the products and services should be appealing to the target market. As a professional marketer, you should always learn what the clients are ready to pay and set the prices that are neither too high nor too low. Set up the requirements to cater to profit margins, overheads, methods of payment and other expenses. Seasonal pricing and discounts will attract customers and ensure the company retains its competitive advantage (Luan & Sudhir, 2010). After setting up the price of various commodities, conduct promotional campaigns using multiple platforms to create awareness and scale up the competitive advantage. Products and services promotion include the utilization of marketing tactics, such as advertising and direct sales.

The marketer will also ensure that they sell their items in a place that is easily accessible by the customers. It is essential to sell and distribute the goods and services in a place where the customers can find them. A uniquely designed retail space with visual merchandising techniques will make the products visible to the clients. Human resources are very vital for any business, which includes the staff and salespersons who work for the company. These are the people. These people have the responsibility of offering excellent customer service to create a valuable experience with the clients through a specific process. These processes involve distributing the goods and services to the clients. The unique delivery process ensures that the customers receive products of similar quality and eventually upsurge efficiency. Finally, ensure that the physical evidence is appealing. The evidence encompasses this that the client sees first on display, that is, branding, interior design, and packaging.

Successful marketers will choose the best promotional activities that they will use to market their products. The main objective of the promotional activities is to ensure the items stand out, and the customers can notice them. Proper promotional activities will draw the customer's attention to the goods and services. The foundations of proper marketing encompass a clearly defined, competitively priced, and well-packaged products and services. Marketing agents who are new in the market have to put more effort into attracting and keep customers. The marketing campaign will emphasize communicating with the clients the benefits and features of the products compare to those of the opponents. Often, consider the promotional actions that satisfy marketing demands. The promotional activities that will best meet the needs of the clients include advertising, publicity, direct marketing, short-term sales promotional, and telemarketing (Weidner, Rosa & Viswanathan, 2010). The marketing representative can use a combination of these activities to target their customers. The correct promotional mix will help the marketing agent to increase sales and satisfy the needs of the clients. It will also improve the outcomes and surge the ability to reach a lot of customers in the marketplace.

However, online marketing is one of the cost-effective strategies, and most of the companies prefer this method. The development of a clear online marketing plan to assess people's opinions will help in implementing an approach that is crucial in the contemporary marketplace. Perhaps, the online market requires unique training, unlike other marketing strategies. Excellent marketing campaigns involve the application of various skills and knowledge. The marketing team needs to upskill themselves to market their products successfully. Make sure the team members have adequate skills that are required to run a marketing campaign. Take time to identify where you need more training, evaluation, and personal development (Weidner, Rosa, & Viswanathan, 2010). Also, ensure that the drive is useful in communication, negotiation, collaboration, and networking. Conduct a SWOT analysis to determine the weakness and strengths and the marketing strategy. The SWOT analysis will in making informed decisions and improve on marketing. Evaluate the pros and cons associated with a particular marketing strategy.

Creating a market connection is a crucial step towards corporate success from the new marketing ideas. A business exists because of its customers. The first thing to do during the evaluation of the products and services is to identify the market potential. Additionally, identify the potential clients who will either buy or benefit from it. Identify the end-users or consumers and come up with the best ways to reach them. Therefore, it will be easier to sell the products and services to them. Besides, understand the target clients because they will form an essential part of your business. On this note, it is vital to identify the factors that affect purchasing power and decisions. While marketing the products, it is essential to determine what motivates and influences the target customers to buy (Ernst Hoyer & Rubsaamen, 2010). Some of these factors include recognition of the problem, searching for information, purchase decisions, post-purchasing evaluation, and evaluation of alternatives. The combination of the elements will inform the marketing team of the cycles the buyers follow before deciding on the type of goods they buy and where to buy them.

While the customers are evaluating the alternatives, there are various factors they consider. These factors may include innovations and ideas. According to customers, its high risk to buy new products. They do want to make decisions that will make them regret later after purchasing an item; thus, they will do everything to eliminate all the uncertainties. They will consider the relative advantage and gauge if the marketed product overweighs the previous products. It is up to the marketing team to come up with the best strategies that will convince the clients. The customers also consider product compatibility. The goods and services should satisfy all their needs with the lowest prices and the products they usually consume. They will also evaluate how complex in the new product. Ensure that you provide adequate guidelines on how to use the latest product and whether it can be on trial for a specific time. The company should be in a position to explain the benefits of the new product. Without precise explanations, the customers will not buy the products regardless of the efforts put in place to market it. The marketing strategy should communicate how to address these factors. Once the clients have decided to buy the items, they will start to negotiate the price (Williams & Page, 2011). They will assess if the products meet their expectations. Their reactions and responses will determine the relationship they will have with you and the future goods and services.

The other vital thing involves the writing and implementation of the marketing plan. An excellent marketing plan serves as a blueprint for marketing the goods and services and a guideline to deliver the goals and objectives to the consumers. It is crucial to have a comprehensive document that sets realist, measurable, and achievable activities. A marketing plan will include budgets, allocations, and deadlines. It will also help in identifying specific marketing activities, the realization of various strategies, and meet the objectives and goals. Marketing plans are ongoing and cyclic. It includes the development of the marketing plan, strategy implementation, and evaluation, and refining the marketing plan. The other best way to connect with the market is to identify groups of customers that share similar behaviors, needs, and characteristics. They also help to determine the responsiveness of the customers. The marketing team should focus their efforts on these consumers. They should also focus on the clients who are likely to bring other customers of the same category.

The pinnacle of a business breakthrough in the application of marketing strategies that will make most of the customers to accept and consume their products. Therefore, understanding their perceptions should drive marketing efforts and bring about a positive reception. However, it may be challenging to meet all their needs, their overall purchasing powers and decisions make them valued target. In the event of marketing new products, it is vital to begin with early adopters and keep working until you reach many customers. It is equally essential to note that not all of the potential customers are similar. There characteristics and preferences vary according to their needs and expectations. You should focus on the tactics and methodologies to every group. Also, early adaptors are usually small, and they should not be discouraging in the course of marketing. A different approach may work well (if needed) for the broader mainstream market (Morgan, 2012). The characteristics of early adopters are substantially different from the next group of target consumers. The marketing strategies should be dynamic; they should change with time as the mainstream market changes.