Essay Sample on Ibiza Essentials Sustainable: 10+ Years of Marketing Excellence

Introduction

At Ibiza Essentials Sustainable, we offer a wide range of products and services in marketing solutions, including planning, brand management, business strategy, and online marketing. Also, the agency offers public relations event production and community management services. Currently, Ibiza Essentials Sustainable has over 10 years of experience in marketing, and it has several key players in the media industry, entertainment, suppliers, influencers, and owners, as well as employees. We also have some of the most famous venues worldwide and influential artists and local celebrities that make the entertainment industry as lively as possible.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Further, we have excellent skills in caring for the production of the campaigns of our clients to facilitate topnotch execution rather than just talking about ideas. Similarly, we have enormous experience in developing creative clients because they are our priority assets. Additionally, we have launched new ideas, and we are currently developing new projects on the island. We also connect our clients to opportunities through collaboration to help them integrate new technology into their supply endeavors. Also, we take advantage of the Eyeforbrands to support exclusive partnerships through the Photo Booth app that will help our clients to be conspicuously visible in social media. Ibiza is obliged to promote the brands of our clients in a diligent, and it offers great opportunities for attracting the attention of young, wealthy, and elite target customers across the globe. Therefore, we can build strong long-term relationships between your business and some of the wealthiest people in a unique way. This implies that Ibiza Essentials Sustainable can create a positive reputation for your business by leveraging the power of social networks to foster positive sales by drawing the attention of potential customers to your products. Precisely, we can successfully highlight your brand and the products we promote through our creative skills that have ensured success in other reputable organizations like Samsung, Aperol, and Vueling.

Branding Strategy

As a global firm, we must adopt a thoughtful strategy in building a successful brand, although this must align with strong business planning that illuminates the best path for the brand. Ibiza Essentials Sustainable should neither change its former business logo nor its previous name. Both the name and the logo will be used in marketing the new business to ensure that the target customers get a clear grasp of the new range of products and services offered. Therefore, retaining the name and logo ensures that the business will stand a better chance of success. The organization should familiarize itself with the target customers and identify the ones that are more important to the marketing and those that are strictly targeted by the brand. By so doing, the management will know its customers that will deliver the most value. Precisely, the organization should rely on its existing brand to develop a strong reputation for the new business name rather than making it a new brand name immediately (Feng, 2014). To put it, despite the efforts of many businesses to build new brands, they often use the original brand name and logo due to the inherently strong power of the existing brand. The strategy is vital since it makes customers stick to the original advantages and the good reputation of the business that had been created prior to the introduction of the new brand.

The company can as well carry out brand extension rather than changing the colors of the existing brand. The brand extension will ensure that the new products share the benefits of the previous brands while at the same time, it will save on the advertisement cost. This implies that the new brand will depend on the positive influences of the existing brands because they are what the customers understand better. Their relationship will market the new brand very fast. We can ascertain the effectiveness of the proposed branding strategy from a typical company, Pepsi. The exemplary organization was originally known as Pepsi. Still, after it introduced its low-sugar content products, it continued to use the existing brand for a long time before transforming it into PepsiCo (Feng, 2014). The most important point for the branding strategy is that Ibiza Essentials Sustainable should use its previous brand name and to make the new brand succeed because the previous one has a greater influence. Alternatively, the business can as well use the corporate brand strategy that merges all the products and services it offers to both existing and target clients a better experience from the reputation that had already been developed by the parent firm (Kaira, 2015). For instance, the products and services in the list of the company's offerings can ensure the success of the entire brand image.

Online Strategy

The business should not create a new website bust instead; add a tab to the existing one. Generally, online branding is concerned with emotions, engagement, and expectations. Therefore, creating a completely new website for the new business will mean losing all the other clients and customers. These people are vital in encouraging stakeholder participation when collecting data about the usability, trends in tastes and preferences, and utility of the products and services. Therefore, the purpose of adding a new tab to the existing website is to help customers to understand the new products and how they have been improved from the existing ones. The business will reap great benefits due to the ability to personalize its experience while gaining BigCommerce insights used in future analytics programs.

Additionally, it is easier to classify customers according to the best customers, best products for repeat purchases, and customers at risk. Generally, by simply adding a new tab, customers already know the brick-and-motor location of the business, its hours of operation, and other product listings in place. Further, the organization's contact information is already known rather than introducing a unique and novelty brand that will first challenge the customers and other target audiences. Therefore, to help the situation, the business should use social media platforms to notify its clients about the launch of new products, which can be viewed at the new tab page for more information. For instance, it can use Facebook and Twitter to refer clients to the new tab, which should be simple and easy to navigate, as well as be consistent with the existing brand image and design. The importance of being a B2B business is that once the company has notified its partners about the introduction of a new range of products, the other businesses will share the same information on the aforesaid social media platform pages. Consequently, customers and other potential clients will easily access the information and click on the referral links to see the improvements in the quality of previously existing products. Notably, social media presence makes the new products fun, lively, and attractive to the online community.

Social Media Strategy

The organization should adopt a social media strategy to facilitate easy and quick access to information about the newly introduced products and services. From the foregoing, adopting Facebook and Twitter as the most popular networking sites will ensure that the organization reaches its target audience easily and conveniently. Notably, it will be easier to build an online community that will provide information regarding the utility of the products and services through their instant feedback. The other key objective is to obtain web-traffic and leads regarding the quality demanded and customers' tastes and preferences.

Further, Facebook and twitter should be adopted to help the organization to build brand awareness and increase its exposure while enhancing customer service (Innovation PEI, n.d). From the objectives, the business can now develop a social media strategy for one year. This entails collaborating, informing, and educating clients to help the target audience to gain immense knowledge about the products and services. This strategy does not include selling or directly promoting the products and services but is instead intended to deliver useful and credible information regarding the product offerings. Therefore, the business will majorly focus on building a positive reputation and reinforcing its relationships with both existing customers and target audiences. The other key social media strategy is to create high-quality content in the new tab to ensure that the products being marketed are interesting, and the information describing them explicitly relays quality attributes that the customers are looking for.

Most importantly, Facebook and Twitter posts should be accompanied by high-quality pictures and videos to share the information with the customers and target audiences (Innovation PEI, n.d). However, this strategy should exclude any aggressive or invasive sales tactics. Indeed, these strategies will ensure business success within the shortest span of time possible.

Offline Strategies

The organization should partner with local businesses to promote the services of one another, especially when they are complementary. When the businesses team up, it is easier to offer workshops for the community to increase both advice and encouragement regarding the benefits of the products and services. The partnership will cultivate relationship building with self-employed professionals while making connections. Promoting the business and its products positions it at a greater chance for success. At the events, introduce the business or its products to the most influential guest speakers, friends, and colleagues. These people will talk about the business or the brand and help in building a positive reputation with the primary objective of creating results for the brand. Noteworthy, the event marketing strategy is developing continuously, and new strategies are being used to gain a bigger share of the market. What will be achieved from the marketing strategies detailed in this context is the value network that will depict how to allocate business resources properly. Consequently, the organization will respond to customer needs as regards why they are interested in the products and services.

References

Feng, N. (2014). Building a Strong Brand and Managing Brand. ASEE 2014 Zone I Conference. Bridgeport: University of Bridgeport Press. http://www.asee.org/documents/zones/zone1/2014/Student/PDFs/261.pdf

Innovation PEI. (n.d). Social Media Marketing. Retrieved from http://www.gov.pe.ca/photos/original/IPEI_ebiz_smmkt.pdf

Kaira, A. (2015). Brand Strategy: Company X. Saimaa University of Applied Sciences Press. https://core.ac.uk/download/pdf/38123258.pdf