Essay Example on Stop Smoking: Poster Encourages Ethical Behavior and Prevention

The rationale for the poster is to attempt to convince as many people as possible to stop smoking and to wan those who have not started smoking. The sign intends to communicate with every person who smokes or who is contemplating to engage in smoking. The behavior of a person about smoking is an example of ethos. The version of the poster is midlevel, and its context is directed to both present-smokers as well as those who do not smoke. The type is a poster which can be found on magazines, stickers as well as the billboard. The logic appeal that I obtained from this poster is that smoking kills a person every eight seconds. It is however not supported by adequate evidence as the figure is just a mere estimation. The smoke that is present on the picture of the advert paints an image of the damage that the smoke would cause to a person.

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There are several issues that people have been told as a way of trying to discourage the habit of smoking. People have been told that smoking causes several types of cancer which eventually cause deaths. This strategy (pathos) aims at triggering feelings of fear among the people in an attempt to discourage smoking. Formulating such messages about smoking tobacco will make a smoker to rethink about the habit and whether smoking of cigarette is worth the risk. This forms a basis of an argument in support of its connection to cancer or others opposing the message about its link to lung cancers. The discussion revolves about dying due to smoking or not dying if you do not smoke. The issue of killing that is associated with smoking is an example of logos as used in the advert. The advert claims that after every eight second in the world, one person dies due to the use of cigarette.

From the poster, no more arguments can be obtained apart from smoking and risking death or quitting smoking to prevent death caused by smoking. Therefore this acts as a way of persuading people to stop smoking as most people fear death. Typically when people hear about dying due to smoking, several of them would find it just because they have the smoking habit. The advert, however, does not educate the people about the significant problem which is caused by a chemical found in cigarette known as nicotine which is addictive and makes it hard for the smokers to stop smoking.

The advert, therefore, serves as an excellent tool of enlightening people who might know the dangers of smoking. Not considering the reason why a person chose to smoke, they are often at significant risk of contracting respiratory diseases and several other forms of cancers which may put their lives to an untimely end. The smokers, therefore, need support to assist them in quitting smoking and one of the best ways is creating awareness to discourage new population from getting into the problem of smoking. Use of such posters and adverts help the people keep away from all of the issues associated with smoking.

Conclusion

Overall it is critical for the people to learn that it is right to stay away from problems associated with smoking. This is an example of kairos as provided for in the advert as its primary target is to encourage the smokers to stop the habit as well as discouraging those contemplating to start the habit of smoking.