Amazon: Pioneering Tech Giant in Cloud Computing, E-commerce & AI

Introduction

Amazon is an American technology company that is located in Seattle, Washington. Amazon was started by Jeff Bezos in Bellevue, Washington in 1994 as a market place for buying books online. In its inception month, Amazon Company had shipped books in more than 40 countries. Currently, Amazon is concentrating on cloud computing, E-commerce, artificial intellect, and digital streaming. It is among the big four companies that deal with technology along with Apple, Google and Face book. It is also selling products like apparel, video games, furniture, toys, jewelry, and food online. In 2017, it emerged to be the leading company in e-commerce and accounted up to 44% in the United States. Amazon Company is known for its proper distribution through mass scale and technological innovation. This has made it be among the leading in technology as earlier stated. In return, it has been the second-largest private employer company in the United States and is among the most valued companies in the world ("Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more", 2019).

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

The Firm's Website; Analysis of The Web Site and How the Firm Uses It for Brand Recognition

Amazon's website is www.amazon.com. This website describes that Amazon does not only desire to serve customers by aiming to attain revenue but also desire to achieve profitable aspirations with their customers. Through this, Amazon can create value for their customers by capturing value in returns. The website also strategises how customers are supposed to perceive various brands and how these brands re-associated with the benefits of their desired customers. This is what is known as brand recognition. Numerous measures have been set by Amazon to signify that they offer better goods and services as compared to their competitors.

The use of Amazon's website makes it easy and unpretentious to sell their products online. It is the major centric companies for customers to find anything they need online. Currently, the website for Amazon is has been the essential tool for sales and almost $ 79 customer has already subscribed ("Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more", 2019). Precisely, the website has an extensive catalogue, meaning that everything is available to enable customers in making choices according to their desires.

How Is the Website Used to Educate Customers About the Firm's Product?

Amazon makes use of the internet, just like any other multinational Company to deliver its information to its existing and potential customers. This is achieved by using links as well as pictures over its websites, concerning its wide range of products. This is very necessary since it provides visualisation of products ("Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more", 2019). For instance, when a customer wants to visit the website for Amazon Company, he/ she will get in touch with a different form of information that will help in purchasing various goods and services (Bernstein, 2015). Precisely, the website offers a digital presentation for different products and services. There is also another feature known as Amazon live where they engage with the customers live. From these, the customer gets to learn and know more about products from amazon. Amazon website also offers subscription where consumers can be emailed the information they need.

Use of Website in Creating A Lasting Favorable Impression Of The Firm With Customers

Amazon's website is used as a platform with more power. Pictures are said to be worth more than a thousand words and this website enables the company to promote its sales through images. Therefore, it is an excellent tool for the company (seller) and the buyers to keep in contact with one another and brands must reach their customers effectively. Sharing of beautiful images on the website can increase the number of their customers and sales, and inspire them to continue buying. These images are also tagged with their prices, and this makes the shopping to be more convenient. The website may also be necessary for creating a community. As a result, customers can give their feedback concerning the products and services offered by Amazon, which in return can increase its sales ("Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more", 2019).

The Strategies Used May Affect Customer Behavior Towards the Firms' Products

How individuals and organizations chose and use products and services are what is known as consumer behavior. Different strategies adopted by a firm will determine how the customers react; various approaches have different consequences. It is therefore essential for firms to consider different factors before coming up with strategies. Each company aims to have policies that lead to an increase in the number of customers (Cloud, 2011). For instance, Amazon company coming up with strategies that focus on emotional connections will influence consumer behaviour positively thus increasing the number of customers while still retaining the previous ones (Bernstein, 2015). Engaging the customers both online and offline will also influence the customers positively. Considering that we are living in the digital era consumers are connected in multiple platforms, engaging customers in these platforms will lead to increased customers. Another strategy understands the needs of potential consumers. Amazon needs to understand consumer requirements and also deliver their product information to the customers through this there is a guaranteed increase in the number of customers.

References

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. (2019). Retrieved 25 September 2019, from https://www.amazon.com/Cloud, A. E. C. (2011). Amazon web services. Retrieved November, 9(2011), 2011

Bernstein, D. (2015). Is Amazon Becoming the New Cool Software Company for Developers?. IEEE Cloud Computing, 2(1), 69-71. doi: 10.1109/mcc.2015.10.