Woolworths Supermarket - Case Study Example

Paper Type:  Case study
Pages:  5
Wordcount:  1169 Words
Date:  2021-06-17

Woolworths Supermarket is Woolworths Ltd's largest supermarket in Australia. Woolworths Limited, founded in 1924, is Australia's largest supermarket chain and leader of the Australian supermarket industry with annual sales of $ 60 billion. In Australia and New Zealand, the company has more than 1,200 supermarkets, and 2000 other forms of chain stores in the Woolworths store, the merchandise category to reach as many as 24,000. Woolworths core business for the supermarket business, including the famous Woolworths, Countdown, Dan Murphy, Big W and so on. In 2016 the world's largest supermarket market rankings, Woolworths came in the first 21 (Arli, Dylke, Burgess, Campus, & Soldo, 2013). Woolworths opened its first store on December 5, 1924. The shop is located in a huge basement on Sydney's Pitt Street. At first, Woolworths was co-founded by five founders: Percy Christmas, Stanley Edward Chatterton, Cecil Scott Waine, George Creed and Ernest Williams. Today Woolworths is Australia's largest food retailer and is proud to be a 93-year service for its customers. Woolworths Group has a variety of own-brand trademarks such as Macro, Select, Woolworths, Essentials, and Home brand.

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On December 5, 1924, the company opened the first store opened in Sydney city center. In 1957, the first food supermarket was opened in Sydney. In 1959, Woolworths had 300 stores in Australia. In 1969, Woolworths set up a product quality inspection laboratory. In 1973, Woolworths began selling its branded products. In 1976, Woolworths opened its first department store - Big W. In 1987, Woolworths first announced its advertising slogan "Woolworths fresh up to people. In 1993, Woolworths was listed on the Australian Stock Exchange. In 2005, Woolworths entered the New Zealand market. As of 2016, Woolworths in New Zealand has 184 stores, is one of New Zealand's largest food supermarket (Arli, Dylke, Burgess, Campus, & Soldo, 2013). November 2010, Woolworths online Australia online supermarket officially launched. December 2015, Woolworths China Cat flagship store officially launched. In August 2016, Woolworths became the official sponsor of the Brazilian National Team of the Rio Grand Prix in Brazil. In February 2017, Woolworths opened the UnionPay card payment function, from China, consumers can store in Woolworths Australia store UnionPay card.

For a long time, overseas markets have a wide range of demand for Australian food. Woolworths set up an export department in 2015 to sell Woolworths' products to other countries, including mainland China, Hong Kong, China, and Fiji. At the end of 2015, Woolworths in the Alibaba Group's day cat international platform opened a self-owned flagship store for the majority of Chinese consumers to bring high-quality products to Australia.

Woolworth Limited is Australia's largest retailer and the largest food retailer based in Bellavista, New South Wales. The company employs 175,000 people. The first store opened the doors in Sydney in 1924. Woolworth has also been found in New Zealand since 1929, where, as in Australia, it is the largest retailer and the second largest food retailer (Smith, 2004).

Woolworths has more than 205,000 employees in Australia. Many of the staff from the school after graduation into the work of Woolworths, from the most basic business, began. Woolworths provides them with a comprehensive training program that strives each employee to maximize their potential (Smith, 2004). Woolworths has a core advantage in the superior quality management system. Woolworths continues to strengthen control of product quality, and by Australian food, regulations, in product development, production, transportation, and sales links in strict testing put an end to all substandard products. Woolworths owns Australia's largest food laboratory and has a professional chef and quality control staff on the quality of the product strictly.

Regulatory frameworks affecting Woolworths Company

Regulatory frameworks in Australia requires that a company established in Australia has an independent legal personality (legal person position), independent of the company shareholders (SCOTT, 2012). The company on behalf of its shareholders has the right and obligation to hold property and litigation in the name of the company. The shareholders' responsibilities are limited to what they hold on unpaid shares in the shares (if any). The management and control of the company are vested in the appointment of shareholders.

The board of directors by the income tax law, the company must designate a common public officer ("public officer"). All public officials are concerned about all of the company's income tax responsible for the affairs. The person in charge shall bear the company for any fault suffered the same punishment, but the corporate tax payment is irresponsible. The tax commissioner may exempt the company from appointing public officials.

Australian tax resident company is required to apply for its Australian the income and income within and outside the territory are deducted from the payment of tax relief. On the contrary, Australia non-tax resident companies usually only need to be in Australia Leah's income, or disposition with Australia. There is bound to receive the assets of the income received tax (SCOTT, 2012).

Treaties, conventions, or agreements that have influenced on the products that Woolworths Company provides in Australia

Woolworths has engaged in some treaties, conventions, and agreements with other organizations to enhance their services. For instance, Woolworths got into an agreement with MasterCard in September 2007, when a "Daily Reward" trial was launched in New South Wales, Central West. It was a Woolworth shopping card in collaboration with MasterCard that automatically records consumers' purchases in supermarkets and discounted oil prices, thus eliminating the need for a customer to retain a paper coupon to obtain an oil price discount (Herberg, 2003). Also, this card allows Woolworth to record the purchase records of consumers to provide them with relevant promotions and help them to study demographics and marketing. As a result, they can offer discounts to consumers who have registered personal data through this card. Woolworth announced that they planned to launch a universal credit card in 2008. Woolworth hopes to be able to provide credit card holders with a bonus for redeeming volumes that can be used in all of their stores. Woolworth said that the Woolworth Daily Money MasterCard would be launched later, and consumers will be able to redeem the shopping card at all Woolworth Group retailers.

Woolworth also has engaged into treaties with gas stations in several countries. Since 1996, Woolworth offers some benefits to consumers, stimulating their shopping at Woolworth's store, subsidizing their oil costs at the Texas gas station at Woolworth, and the disbanded Woolworth and oil refueling. When the purchase exceeds a certain amount, the consumer will get a discount on the gasoline, including 2 points, 4 points, 6 points in some local areas 10 points in the oil price discount. As of September 2009, the current offer is that when the transaction amount exceeds $ 30, the price of oil is a discount of 4 cents per liter (Herberg, 2003). If consumers spend $ 5 or more on other items in the gas station, he or she can get another 4 o'clock discount.


Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). WOOLWORTHS AUSTRALIA AND WALMART US: BEST PRACTICES IN SUPPLY CHAIN COLLABORATION. Journal of Economics, Business, And Accountancy | Ventura, 16(1).

Herberg, S. (2003). Supply chain technologies at Woolworths. Work Study, 52(1).

SCOTT, P. (2012). When the shopping was good: Woolworths and the Irish Main Street - By Barbara Walsh. The Economic History Review, 65(2), 805-807.

Smith, H. (2004). Supermarket Choice and Supermarket Competition in Market Equilibrium. Review of Economic Studies, 71(1), 235-263.

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Woolworths Supermarket - Case Study Example. (2021, Jun 17). Retrieved from https://proessays.net/essays/woolworths-supermarket-case-study-example

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