Westport Inc.'s Strategies for Change & Innovation - Essay Sample

Introduction

Innovation is the key to civilization and modernization. Strategizing in business and innovative ideas are vital in ensuring that there is a gain in recognition (Osarenkhoe & Fjellstrom, 2017). Specialization in one field means that knowledge in another field might be constrained to a certain level that needs diversification and involvement of another party to fulfill the objective and the desired impact.

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The Type of Change and Innovation, and the Strategies Used By Westport Inc. To Ensure Success

Westport Inc. is one company that finds its roots in the commercialization of the invention of Dr. Phillip Hill. One pivotal strategy used is the art of finding an investor. The birth of Westport Inc. gets ignited by the involvement of businessman David R. Demers who commercialized the idea of the high-pressure direct injector (Osarenkhoe & Fjellstrom, 2017). Another advantage of using such a known investor comes with the influence the investor has on the market. The expertise of Demers shows a remarkable approach to ensure that the developed ideas and products find themselves in the market place.

Westport Inc. developed the right idea at the right time and when it is needed the most. The aspect of clean green energy was in the mind of people during such a period of industrial revolutions. The emission companies had to the environment was significantly felt, and a need to turn to green sustainable energy was a concern as governments strove to ensure clean energy, the idea of reduced combustion of diesel and dual injector system came into existence.

The Structural Design Used To Organize And Grow Westport Inc.

The need for alternative sources of engines that have fewer carbon emissions and became the structural design the managers used to develop Westport Inc. cleanliness in the engine is the solution that has led to the use of greener alternatives. Systems of governance, together with the formed laws and regulations which provide limits to various inventions carried out in research centers, also promote green energy. The merging of natural gas and diesel in the design of the HPDI has also boosted the availability of interests from various motor-vehicle companies (Motavalli, 2014). Natural gas found its relevant work in the engine. The aspect of having an engine with no reduced torque and reduced fuel consumption made it inevitable for companies to use such a wonderful invention.

Lack of information can be a downfall in various undertakings. The art of making sure the invention exists is another appealing strategy used to ensure the Westport Inc. finds success in the unique design of the engine (Motavalli, 2014). The investor, Demer, found it of relevancy to move from local to international scale to make sure the other companies all around Europe also know the design of the engine is in existence and is only provided by the Westport Inc.

The Business Strategy Followed By the Organizational Structure

Westport Inc. has followed its business strategy by staying in the same field of specialty. It has provided a solution to sources of engines that have demand across the automobile sector. By doing so, it has managed to attract individuals and established businesses across the globe. Such business strategy has played a crucial role in making sure there is prosperity in the business (Haberler, 2017). Also, the marketing strategy used is witty in the sense that it has had much influence and has also gained support from the government and non-governmental organizations. Applying the natural gas a supplement of fuels has supported the growth of the organization. The shale gas reserves are in abundance as their discovery unleashes. These gases have an economic advantage over the domestically produces fuel since they are cheap ((Haberler, 2017). All these have worked hand in hand to ensure continuity in the progress of Westport Inc.

References

Osarenkhoe, A., & Fjellstrom, D. (2017). Clusters' vital role in promoting internationalcompetitive advantage-towards an explanatory model of regional growth. Retrievedfrom https://ebuah.uah.es/dspace/handle/10017/31605

Haberler, G. (2017). Prosperity and depression: A theoretical analysis of cyclical movements.Routledge.

Motavalli, J. (2014). Forward Drive: The Race to Build the Clean Car of the Future.Routledge.