Maximizing Potential: The iPhone SE in the Modern Era - Essay Sample

Introduction

A company needs to focus on the nature of the new product before presenting it to the market. In this case, the new iPhone SE is available for both businesses and consumers. Thus, Business to Business (B2B) and Business to Customers (B2C) transactions are being conducted. Various companies will buy the products directly from the company in wholesales, while customers can buy the products from the Apple retails shops in various regions.

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Technology has also become vital in the modern world, and people are focusing on technology used in various electronics. Consequently, the product has been upgraded to ensure that it meets customer demands. For instance, the company has ensured that it improves the sound quality for the iPhone SE by using the Beats audio software. Similarly, features such as the App Store are available to enable users to access various games using the device. Other features in the iPhone SE include an iris scanner, long-life battery, and a high-resolution camera.

The product will be essential as it will enable users to enjoy the latest technology in smartphones. Moreover, the product is affordable to attract more customers. The iPhone SE will also be of great importance to people who love gaming, as it will be easy for them to play various online games. Therefore, the product will be of great significance to the users.

Most Important Attributes of the Products

The most important attributes of the new iPhone SE are its processing speed and its camera. In this case, the product has a high processing speed that can enable the users to switch to new tasks with ease. Moreover, users can work on multiple tasks with ease due to its ability to handle multiple tasks simultaneously. Many people like capturing different moments in life. Thus, the camera will also be essential to many users who like adventure and photography.

Benefits and Values Provided by the Product

Customer feedback is always essential as it helps companies to learn about the consumer's perspectives about their products and services. In this case, the product will benefit the customers as it helps them to enjoy the modern technology used in smartphones. Different people have different views about the specifications of a phone. However, most of the customers focus on speed, battery life, and camera. Thus, the target consumers, who are people of the middle-class, will benefit from the iPhone SE since it has met their demands. Moreover, most of the customers have stated that the new iPhone SE is beneficial to them since it has a huge memory that can be used to store important files.

How to Differentiate the Product From Its Main Competitors

Companies should ensure that their products can be differentiated from their competitors. Companies have also invented various ways of differentiating their products through packaging and rebranding. The product life cycle can also be used in differentiating the products of a company. Typically, the product life cycle involves four stages, which are introduction, growth, maturity, and decline (Gmelin & Seuring, 2014). In this case, the introduction will involve advertising the product and making consumers aware of the iPhone SE. Typically, advertising is a strategy that is used by companies to attract more customers and increase their sales. Moreover, the iPhone SE is in this stage as it is being introduced in the market. The strategy of advertising will include social media platforms such as Twitter and the company's Facebook wall. Furthermore, radio and TV channels will also be used to advertise the new iPhone SE since many people can acquire information from these channels globally.

The growth of the product will also be expected, which will force the company to produce more products. Therefore, the company will ensure that as the demand grows, availability expands. The strategy that will be used in will involve increasing the distribution channels. For instance, more retail shops will be available in various regions where they can launch the product to attract more customers. Consequently, increasing distribution channels will help the company to cope with the growing demand. Products mature as they enter the market, whereby they enter the most profitable stage (Gmelin & Seuring, 2014). Nonetheless, its success leads to increased competition as other companies emulate its success. Therefore, marketing will be focused on this stage, whereby a strategy will be implemented that will entail offering discounts and reducing prices. The strategy will be exercised to ensure that the company remains competitive as many customers will be attracted by the new prices. Moreover, discounts are essential as they help in increasing the sales of a company. Packaging will also be used to differentiate the product, whereby a new packaging style will be introduced in this stage.

References

Gmelin, H., & Seuring, S. (2014). Achieving sustainable new product development by integrating product life-cycle management capabilities. International Journal of Production Economics, 154, 166-177.