Introduction
The productive life and the need of the people want to have been improving in the market. The individual s the population consumers targeted groups always vary. The growing and the continuous population graph of the people changing and the need ranging. The marketing sector of the market in the economy and business sectors in life needs to be adjusted by the companies. The mobile and self-phone preference of customers and learned and elites are growing in the broad population being determined in the modern world. The different professions and the occupation of contemporary society and the dynamic technology competency need to be allied with the accessing of the mobile phone in the technology industry.
Target Consumer Segments
The different classes of people in society are currently learned. The acquisitions of education and efficiency market hypothesis theoretical informed group being the learned have specific preference quenching their needs in technological modernity. The accountants, human resource managers (Amini & Keyvanpour, 2019). The postgraduate students. Lawyers and the court registers with the school principles. Generally, all the respondents' target is informed and educated in line with modernity in the mobile industry hence relevant to the response.
Interviews
The main reasons for the interview are to get the view of the mobile technology relevant to the educated respondent. The class and the modernity need the preference of consumers on the apple product and the phone industry narrowing down to the iPhone. Consumers' responses on ladder benefits in ways of thinking about the iPhone. Positioning marketing in interests of consumers and to give priority (Chang & Lee, 2018). The branding trades in the assents rising the varies of the ladder on a company to company.
Accountants needs and financers The iPhone in the market and the online sales accessing Data management and the calculation accountability storage on the cloud Take cameras and upload images on a calculation Respect on the ownership of expensive iPhone Many accounts are associated with iPhone
The human resource managers The advertisement on TV and the company owning some of the apple products The quick access and the security on the employees' management data Portability of the iPhone and the attractive looking The success associated and motivated in the sense of fast working Over 50% access to the apple products
Postgraduate students (masters and the Ph.D.) The learning institution and the libraries giving the iPhone and the Apple laptops The abundant information and the high-speed network for the internet The high-speed accessibility of the iPhone. And low risk on the malfunctioning The ease of using and its comfortability and compassion Education dynamic alongside the technology and iPhone and apple products encouraged
Lawyers and court registers. Court arrangements with apple company to provide official iPhone The portability and long-life battery and high-speed internet with a stable processor Latest technology competency, updated and smatter accessibility Being informed and the competency of the smatter and wisdom iPhone associated The layers evidence and the record-keeping due to security associated with the best phone being iPhone
School principals, vice-chancellors and head of learning institutions The market and the online learning advertising the iPhone and Apple products The extensive network stability, portability, and the cloud storage of the data with upholding security measures. Luxurious and responsiveness of the iPhone class of ownership Exhilarating and the alive motivation associated with the iPhone. The education system relevant association with the iPhone high-speed technology
The Respondents' Consideration of Consumer Benefit Ladder
The diversification of the respondent in the generality of the educated person in a different occupation. The marketing strategy needs to take the analysis of the information of the customers' preference
Emotional Benefits
The iPhone ownership in the employees is a classical and the confidence of its preference. A different class of people yearns to own a mobile phone of the high speed and portable, giving the employees confidence and iPhone has it at hand in the preference (Smith, 2016). The more knowledgeable attributes associated with the iPhone preference.
Functional Relevance
iPhone has a lot of practical and advantageous duties in consumer preferences. The high-speed internet coverage, the large storage capacity that organizes d data management appropriately, the portability, and the cloud coverage in the iPhone users. The luxurious use of the iPhone and the tremendous technological competency in the modern seniority market (Tietz et al., 2017). The incorporation with the most recent technology.
Product Benefits
The product iPhone benefit in the use of the phone is the high-speed technology network, the portability of using the iPhone with a long life-saving battery. The security of the data on the iPhone upholds. The preference camera and the processors that are relevant in modern society.
Consumer Target
The literate in the market is the leading consumer of the iPhone and has the presence if the highspeed phone, abundant storage, and the security upholding the scene of the preference. The luxurious and the class associated with the iPhone (Chang & Lee, 2018). The apple company coming along with the competence automatic installation of the operating system
Positioning Statement
With the years changing and the modernity of the apple industry, having the iPhone improves to the most competent technological phone update. Due to the literacy capacity of people and the internet technological diversification and the innovation in the industry if and only if it meets, high-speed portability, and the relevance in quality (Tietz et al., 2017). Currently, 2/3 of the world VALS thinkers in the society are using iPhone. All levels of class in the culture and nations are day in day out purchasing iPhone due to its quality in the technological competency. Hence necessitating the consumers' preference.
Positional Statement For iPhone Mobile Device
To/for The learned informant on the technology
Who The need for competence technological advantageous portable, high speed, plentiful storage and security
iPhone modernity phone The phone with the best security and stable stores that automatically update to the new synchronize software.
That Portable phone, high-sped, and the unique best operating software that is user define and stable.
Because The easy to handle, the class it holds and the modernity competence of the iPhone
So that Have the best service on phone accessibility and manage your progress in life with technological iPhone competence
References
Amini, L. M., & Keyvanpour, M. (2019). A crowdsourcing-based approach for efficient XML keyword search. 2019 5th International Conference on Web Research (ICWR). https://doi.org/10.1109/icwr.2019.8765281
Chang, D., & Lee, C. (2018). undefined. Journal of Engineering Design, 29(8-9), 449-483. https://doi.org/10.1080/09544828.2018.1463514
Smith, T. A. (2016). Customer value proposition, corporate transformation, and growth in Caribbean financial firms. International Journal of Bank Marketing, 34(6), 885-903. https://doi.org/10.1108/ijbm-05-2015-0072
Tietz, M., Alpay, T., Twiefel, J., & Wermter, S. (2017). Semi-supervised phoneme recognition with recurrent ladder networks. Artificial Neural Networks and Machine Learning – ICANN 2017, 3-10. https://doi.org/10.1007/978-3-319-68600-4_1
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