The Product, Message and Distribution in Milk Production in South Africa

The product market is majorly dependent on the strategies for enhancing standardization and adaptation of the product in the market. In that perspective, milk production in South Africa requires adopting the best message to pass across to the target population as a promotional strategy (Resnick, Cheng & Simpson, 2016). Distribution of the products should be accompanied by customized messages for particular audiences. This paper aims at uncovering the best ways to enhance milk production plan in South Africa about product and message as a way of promoting product distribution.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Milk production and sale in South Africa should be associated with establishing a proper plan for analyzing brand and products names concerning the cultural affiliations of the target consumers. Product distribution should be scrutinized to avoid sales returns since they usually affect consumers' perception of the products (Resnick, Cheng & Simpson, 2016). South Africa is globalized nation thus milk production should be packaged with customized messages to the customers. Counterfeit goods and black markets should be avoided to ensure that the products' reputation in the market is guaranteed.

Personal selling is an approach that promotes customer relation. Advertising is also another factor that needs to be enhanced as a way of improving public relations and direct marketing. As a mixed promotional strategy, messages sent to customers should align with the cultural connection of the prospective customers. Push and pull plans should be considered to be a factor that should carry a precise message for enhancing customers' satisfaction. International advising is also a factor that needs to be considered to promote process sending of messages concerning target and product markets.

Product promotional messages will also be accompanied by product extension, product adaptation, communication adaptation, and product intervention strategies. According to Kotler and Armstrong (2010), product extension approaches should be associated with involving low-cost leaders in other industries, incorporating appropriate global brands that have a mass appeal which usually cut across social classes and groups concisely. Business executives should also be part of the communication plan for enhancing the strategies for bringing the product to the market. Market analysis should be considered to be a fundamental strategy that has to be backed up with proper market strategies.

Since Doole, Lowe, and Kenyon (2016) outlined the relevance of contractual entry, countertrend, exploration as the main factors to be applied in a product business, there is the need to establish a better communication to the customers (Kotler & Armstrong, 2010). Product distribution should be accompanied by specific messages that can enable consumers to buy more of the products (Kotler & Armstrong, 2010). Population analysis should also be part of the contractual entry and investment plan for milk production in the nation as a way of preventing negative sentiments that might arise when pirates to the milk products start venturing into the market with similar products to what the company is producing.

Conclusion

A national image should be established to prevent mischiefs from the production company for milk production in South Africa. The milk production plan is required to serve various markets this the marketing strategy should not be let to be the same. The market messages should be modified to enhance international product strategy. Products characteristics should be improved with customers' preferences according to the target market. Websites can also be localized as a better associated with the alternative approach (Kotler & Armstrong, 2010). Offensive products characteristics can lead to damage to the prospective customers. The best products characteristics should be established to prevent offensive messages to people who uphold different values.

References

Doole, I., Lowe, R. & Kenyon, A., 2016. International Marketing Strategy: Analysis, Development, and Implementation. 7th ed. Hampshire, United Kingdom: Cengage Learning.

Kotler, P. & Armstrong, G., (2010). The Principles of marketing. 13th ed. New Jersey: Pearson.

Resnick, S., Cheng, R. & Simpson, M. a. L. F., (2016). Marketing in SMEs: a "4Ps" self-branding model. 22(1), pp. 155-174.