Cascade Camping Advertisement Ratings - Letter Example

Thank you so much for your email. We noted your concerns about the ratings on the new controversial radio host and the advertisement time slot. As I had informed you earlier we have prepared to launch a new radio commercial with the same radio host early December for Cascade Camping, touting the new winter line of snowboarding, freestyle skiing, and snowmobiling gear. I, however, regret to inform you that the ratings are quite below our expectation for most age groups with an exception of 65 and above years old audiences. The reason for this could be the high controversy of the new host as well as his political erroneousness causing a chance in the audience rates. This will affect the ad, but we assure you that everything will be fine.

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We are considering changing the content of the radio advertisement to fit the majority audience group for the show. We are sorry for the unexpected turn out and we wish to assure you that we will do everything possible to ensure that we secure the most effective advertisement space for the winter events on a different show. At the moment, we request to target a higher demographic of above 65 with recreational activities for the season in the choice radio show. Your firm stands a better chance to market the creational activities that will ensure that the audience creates interest with the available accessories for this particular group. Our objective for the change is to capture consumer attention for the target group ensuring that all the age groups are covered which as you may perceive would be quite hard to capture in just one show. Another important aspect of this is to safeguard value for your company's money.

Our company secured a different advertisement space with the same radio station that we wish to air the previously planned cascade camping advertisement with the right target customers. The rating for the morning show-airing ad has potential than most of the shows on the particular radio station to attract more attention from the right customers. Consequently, the first advertisement is more effective, especially during the Christmas season. Considering that the aging population is an obvious consequence of demographic transition, increased risk of chronic diseases is prevalent within this specific age group. These recreation activities are definitely a solution to most people now offering better health options according to doctors. The ad, therefore, is a good chance to communicate the possible option that cascade camping would offer to its clients. The admiration of a product or service increases with the benefit the clients achieve in the long run (Singh & Kiran, 2014). It is significant to help customers understand and see the benefit of being active throughout one's lifetime to achieve overall health advantage and well-being. This ad will eventually achieve the goal by creating awareness to customers about the need to take part in recreational activities in old age.

Considering the change of events on this ad, we requested a meeting with the radio manager on a date that is most convenient to you within the course of the week to discuss these changes. Your presence in the meeting will be very significant in order to move forward in the finest way to achieve the goal of the ad. Feel free to contact us with your feedback at your own time.

References

Singh, B., & Kiran, U. V. (2014). Recreational Activities for Senior Citizens. International Journal of Humanities and Social Science, 24- 30.