Introduction
From one discourse community to the other, communication and composition of texts vary significantly. The guiding objectives are the rules in place as well as the goals of a particular activity. When it comes to strength and conditioning coaches involved with football, the scenario is the same. Indeed, an analysis of different texts proves that the variations in lexis among other elements depend on the rhetorical context. By and large, the factors that make a difference include the target audience and the intended purpose. The texts' composition is in a way that they enhance participatory mechanisms, emphasize something, and inspire the subjects to stay focused on the training goal.
It is also worth mentioning that as a discourse community, the strength and conditioning coaches involved with football observe several defining elements. The first one is having a broad set of common goals. In the different texts, the goals usually have a formal inscription in such a way that it is only the participants in a particular activity can comprehend it. Secondly, through different contexts, it is apparent that the texts are high level for this community since the objective is to help with muscle hypertrophy. For instance, the definition of muscle is postmitotic tissue; thus, it doesn't undergo any significant cell replacement throughput life (Schoenfeld 2858).
The Mechanisms of Muscle Hypertrophy
This text can accurately illustrate the various ways texts are composed for strength and conditioning coaches involved with football. Apart from outlining the specific goal such as resistance training, the composition is in a way that the involved parties interact with the same clientele. As a result, it observes Swales' second characteristic of discourse communities in that texts are in a similar range of genre skills. Due to the complexity levels, it is no doubt that it is only the individuals within a particular profession can comprehend the mechanisms involved.
The texts also utilize more than one genre to further its communicative aims. In this scenario, genre typifies how things get done in a given context. Also, there is appropriacy of topics. For instance, this text by Schoenfeld on traditional resistance training programs perceives it to be a result of an increase in sarcomeres and myofibrils (2857-2858). Another supporting note is how signaling pathways facilitate exercise-induced muscle hypertrophy. From the texts in this source, the path acts as a master network whose role is to regulate skeletal muscle (Schoenfeld 2859). The texts are also in highly detailed paragraphs as they analyze interrelated matters but highly specific to the issue of muscle hypertrophy.
Apart from owning genres, a discourse community usually develops some lexis. Mainly, lexis comprises some words which it is only the group of people involved can comprehend accurately. Even though others might get a glimpse of what is going through, the possibility of floating is too high. As in the case of strength and conditioning coaches involved with football, some words in the communication patterns are used deliberately to keep others outside the process. In the text, case examples include words such as testosterone, growth hormone, muscle enhancement, mechanical tension, and hypoxia among others.
Alabama Strength Coach
In this video illustration, the use of visuals seems to be a dominant aspect that shapes what is happening in a given situation. For the strength and conditioning coaches, the language is such a way that there is a threshold for members with particular expertise and comprehension of specific content. Also, prosody is evident in the various texts. Here, patterns of stress are common, and intonation is a dominant feature too. For instance, the trainer shouts "make today count" and "I don't care what you did yesterday (CrimsonTide n.p.)." To a person not used to the procedures of football and conditioning, such statement would appear insulting, but it's not the case.
The other feature of this discourse is the use of participatory mechanisms. Primarily, the design of the communication elements is in a way that they inspire the members to stay focused on the goal. As manifested in the "Alabama Strength Coach" program, the information exchange not only allows participation but the provision of feedback as well. Therefore, the combination of audios and visuals is strategic. The purpose is to enhance understanding of what is going on while promoting participation. If stated differently, the discourse community is working towards a common goal; herein, the objective is to augmenting muscle hypertrophy so that the trainee can meet the required standards of resistance.
Conclusion
In summation, strength and conditioning coaches deal with a critical area of football development. However, as it applies to other discourse communities, they need to establish some common goals, lexis, and participatory mechanisms among other features. As analyzed above, the visible elements in the various texts and communication styles include goals, mechanisms of intercommunication, and utilization of one or more genres. As a result, the information as presented in different avenues has been programmed in a way that it suits a selected group that is adequately conversant with the ideas of football and the need for muscle training.
Works Cited
CrimsonTide, Al. Alabama's Strength Coach, Scott Cochran. YouTube, 2012.
Schoenfeld, Brad J. "The mechanisms of muscle hypertrophy and their application to resistance training." The Journal of Strength & Conditioning Research 24.10 (2010): 2857-2872.
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