Research Paper on How Can Technology Innovations affect Marketing Strategies?

Introduction

The traditional marketing strategies used to reach the customers was mainly the print media, TV and radio commercials. The adoption of the internet and the emails further transformed the manner in which companies could reach their customers as they were also used as the means of communication. The continued impact of technological innovation on marketing strategies can still be viewed as a greater asset (Schmid & University of Teesside Business School, 2005). As new technologies show up, the marketers need to with up with the trends to ensure that they can speak the language of the audience. It is evident that some of the growing trends will shape the marketing strategies.

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The rise of the mixed reality that consists of both the augmented reality and virtual reality will transform thye marketing. The augmented reality has greatly transformed the strategies through which companies interact with their consumers, it has allowed the customers to part of a different world with a new experience that can increase the engagement with the product. Although both the augmented reality and virtual reality have already offered a glimpse of how they can form an integral component of the marketing strategy, it is evident that the innovation will tremendously impact marketing strategies. The growth of these innovation to their maturity phase will see various companies achieve greater benefits in their marketing techniques when it comes to improving customers' awareness, engagement, and helping in the sales.

Both the AR and VR have even bigger potential to assist more brands to engage the ideas over the future (Ryan, 2016). Being part of the social media, these innovations will facilitate the campaigns to blend the fun filters, virtual experiences and the interesting integrations of everyday objects to the new world. Regarding social media, it is anticipated that many new ideas over the next coming years. As more consumers are seen to enjoy these immersive experience, there is a big opportunity for the brands to leverage these innovations to stand out with their authenticity as well as their focus on the experimental marketing.

It is also anticipated that the innovation such as the digital advertising will provide instant connection to customers. Ordinarily, the customer service is solved faster through social media chats. Through this kind of engagement, the customers became aware of the sales promotions faster through social media feeds and ads that target users based on the specific needs and interests. The customers became able to get the solutions faster than before. The new technologies such as Artificial intelligence will continue to improve the connection from the company to the client base (Ryan, 2016). In addition to the improved connections, the live video is likely to improve personalization. Majority of people are used to the form of advertisement that entails commercials. However, the use of live video as an emerging technological innovation will help the companies develop more custom video content and ultimately focus it to the customers who could benefit from it majorly.

Conclusion

In conclusion, it is evident that the digital technologies on marketing strategies will stimulate a huge growth and the development of the marketing plans and projects for all the industries. As such, the companies will help reach more customers through personalized messaging that will see the connection between the clients and business improvement.

References

Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.

Schmid, V., & University of Teesside Business School. (2005). The impact of technology on marketing strategy. Munchen, Germany: GRIN Verlag