Essay Sample on Marketing Strategies for Taco Bell to Appeal to Millennials

Introduction

Taco Bell is not alone among companies striving to reposition their businesses: Subway and McDonalds started implementing options, which appeared to provide improved digital strategies, including widespread online ordering and delivery services (Kerin & Hartley, 2017). It is thus wise and essential to pay attention to the marketing strategies, which appeal to this factor and focus on approaches, which would fit the perception of Millennials and the next generation of clients for the company.

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Executive Restructuring

Restructuring the executive positions in the organization would help in improving its e-commerce progress and fit in as a digitally leading company to meet varying customer preferences. The location of the chief brand officer would help in safeguarding the identity of the brand and at the same time, analyze consumer behavior, hence molding the firm's general facade and establishing novel marketing opportunities focused on technology and data (Fan et al., 2015).

Technology Savvy

Taco Bell also ought to take a current and youthful tactic to their employment of social media, applying platforms such as Facebook and Twitter to convey their message to the target market (Chaffey & Ellis-Chadwick, 2019). Their personnel and content creators should use snarky comments and humor and be willing to tease themselves and the products to involve their consumers in the witty banner (Crawford & Gregory, 2015).

Better Fast Food

Another opportunity for the company lies in taking advantage of the healthy eating trend. While its competitors focus on low calories products, Taco Bell could work on providing healthier food eliminating chemically processed ingredients (Kirkpatrick et al., 2014).

Conclusion

Ideally, these recommendations emphasize targets desire for convenience and customization. They focus on taming the quality of Taco Bell's products and providing healthier food. The main suggestion would be for the company to focus on a techno perceptive repositioning strategy for better results.

References

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.

Crawford, H. J., & Gregory, G. D. (2015). Humorous advertising that travels: A review and call for research. Journal of Business Research, 68(3), 569-577. http://dx.doi.org/10.1016/j.jbusres.2014.09.005

Fan, S., Lau, R. Y., & Zhao, J. L. (2015). Demystifying big data analytics for business intelligence through the lens of the marketing mix. Big Data Research, 2(1), 28-32. http://dx.doi.org/10.1016/j.bdr.2015.02.006

Kerin, R. A. & Hartley, S. W. (2017). Marketing. (13th Ed.). New York, New York: McGraw-Hill Education. https://www.nima.today/wp-content/uploads/2018/11/Marketing-Roger-A.-Kerin-Steven-W.-Hartley-And-William-Rudelius.pdf

Kirkpatrick, S. I., Reedy, J., Kahle, L. L., Harris, J. L., Ohri-Vachaspati, P., & Krebs-Smith, S. M. (2014). Fast-food menu offerings vary in dietary quality but are consistently poor. Public health nutrition, 17(4), 924-931. https://www.cambridge.org/core/journals/public-health-nutrition/article/fastfood-menu-offerings-vary-in-dietary-quality-but-are-consistently-poor/D5401B41250D914F49453AF4C0896422