Inroduction
For the past few decades, humans have been at war against global warming. Climate change has had a profound negative impact on living organisms. As a result, people should be warned, persuaded, informed, educated and mobilized on matters pertaining to climate change. According to the World Conservation Union, 40% of the world`s living things are in danger of extinction. Bill, (2010); Hasydn and John (2011), observes that the endangered species phenomena are attributed to climate change. Hasydn and John (2011), notes that masses should be educated on how climatic elements such as rainfall, sunshine, and winds contribute to the climate change issue. For us to understand the various ways in which communication affects climate change, we shall examine the studies of several researchers and internet professionals on the impact of communication on climate change.
The aspect of communication climate change determines the way people think about the phenomena. Sussane, Moser, and Dillling, (2009); Hasydn and John (2011) observes that people should be educated on the impact of climate change on issues such as endangered species. Species conservation bodies such as U.S Fish and Wildlife and National Geographic Society should disseminate appropriate and update data on climate change topics. In the data, people should be made aware of various definitions and meanings of terms such as the ozone layer and avail information on its depletion rate. Information on the consequences of climate change should be readily available. U.S Fish and Wildlife defines an endangered organism as any living organism that is posed by the threat of extinction in its entirety or part of its natural range. National Geographic Society, postulates that an endangered species is an organism that is in danger of extinction". The masses should be educated on the process that leads to the destruction of species such as genetic incidents or due to natural occurrences. Information on for example what led to the extinction of dinosaurs on earth can make us o be more cautious. Studies by Bill, (2010); Hasydn and John (2011) observes that dinosaurs became extinct as due to global natural climatic changes.
Information on the effects of climate change enables us to be keen on the management and conservatory measures on our environment. The World Conservation Union should be abreast and avail an updated list of the endangered species such as Asiatic lion, Albatross, Blue whale, crowned solitary eagle, snow leopard, and the tiger. Naomi, (2014); Nigel, (2009) notes that availability of data on the natural habitats of the endangered species in America such as the black-footed ferret and the California red-legged frog will aid in the conservation of the species. Such information will enable international species conservatory bodies to make appropriate decisions. With appropriate data, the Convention on International Trade on Endangered Species (CITES) will effectively regulate trade in the endangered species and/or their related products.
Sussane, Moser, and Dilling, (2009 notes that information on climate and factors on climate change are vital for us to comprehend the impact of climate change on our lives. Eric, (2018); Bill, (2010); Hasydn and John (2011) observe that climate is one of the parameters that dictate the availability and the distribution of all living organisms in the earth. Though there are great strides in technological developments, we have no control over climatic elements such as rainfall, sunshine, and winds. Naomi, (2014); Nigel, (2009) observes that humans cannot increase rainfall in the semi-arid and arid regions or prevent the rivers of the temperate regions from freezing and thawing. Hasydn and John (2011), observes that many species are in danger of extinction due to global warming. The researchers note that The Polar Bear, The Ringed Seal, Monarch Butterfly, Atlantic Cord, Koala, Leathered Buck, Sea Turtle, Penguin, and American Pika may all become extinct due to changes in the climatic factors.
Scientific communicators should be keen on how they present their scientific facts. The world has many facts on global warming, but more emphasis should be laid on tactics of data conveyance. The linguistic competence and stylistic devices applied while discussing topics on global warming can have far-reaching data on climate change. The stylistic application techniques such as metaphors and use of similes can have profound effects on beliefs, values, and behavior. Use of phrases such as the war against global warming can go a long way in changing people's perceptions with the notion that human actions cause global warming. According to Sovacool, (2013) and Umbach, (2010), there is an urgent need for reducing carbon emissions. When we read about war metaphors, for example, we recall other war-related episodes and hence become more cautious of our actions. Such metaphors tend to arouse our emotions, and we tend to recall the negative sides of defeat. Some researchers relate global warming to other diseases; they formulate that humans are the causes of global warming and can avert the situations.
Scientific communicators should emphasis that humans highly cause global hence there is a need for counter steps to control the menace. All in all, the linguistic techniques applied while discussing issues on global warming can have far-reaching consequences on people's perceptions pertaining to global warming.
References
Eric, B. (2018). The city where we once lived. Arcade community.
Bill, M. (2010). Earth: Making a life on a tough new planet. Henry Holt and company.
Hasydn W. and John C. (2010). Climate change denial: Heads in the sand. Eathscan.
Naomi, K. (2014). This changes everything: Capitalism vs. the climate. Simon and Schuster
Nigel, L. (2009). An appeal to reason: A cool look at global warming. The overlook press, U.S,
Sovacool, B. K. (2013). The Routledge hand-book of energy security. New York: Routledge
Sussane, B. Moser, C. and Dillling, L. (2009). Creating climate for change. Cambridge University Press.
Umbach, F. (2010). Global energy security and the implications for EU. Energy policy, 38:1229-1240,
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