Report Sample on Brand Reputation

Introduction

Brand reputation and recognition, Pepsi company markets and owns certain recognized global brands like Cheetos, Gatorade, Doritos, and many more. It has also been established as one of the most vulnerable brands in the world. Second, brand recognition, since PepsiCo owns certain snacks and food brands it has changed into a global detectable brand. Third, sponsorship and endorsement, the company pushes its products, it has strongly tied sporting and music concerts. The brand also sponsors major teams.

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Potential Pitfalls

Increased regulatory legislation and scrutiny is a major risk facing the company. The proposed tax Soda at limitation for obesity could affect the company a lot. Secondly, acquisition and restructuring of cost is another risk affecting the company. The company has low ratings as a result of paying its debts to fund the acquisition. Third, the increased attention on the negative possessions of soft drinks has affected the company.

Strategic Offensives

PepsiCo has held onto Guerilla offensives as it has scaled down the cost of its items consequently putting its brands at the cutting edge. It has likewise utilized preemptive strikes as it has continued improving its item as often as possible consequently keeping up its situation on the lookout. Second, it has used frontal assault towards Coca-Cola, which guarantees that any new item created by Coca-Cola delivers a comparative item. Finally, it has utilized flank assault in the wake of distinguishing a stock shortcoming in Coca-Cola which is its fundamental competitor.it has guaranteed its items are accessible internationally.

Generic Competitive Strategies

PepsiCo uses brand differentiation as a competitive strategy by starting new production companies, its products are known to be healthy as they have low fat. Secondly, uses a focus strategy through the production of low-calorie foods and beverages. Finally, the brand uses cost leadership, by focusing on minimizing costs as a way to raise fiscal performance.

Lack of Cultural Knowledge

Working with individuals from various societies can introduce extensive intellectual difficulties. Foreign cultures cause real problems mainly if people fail to recognize adapt and differences. Some cultures place a high value on time and others do not. Lack of cultural knowledge can cause people into making bad decisions in the future.

Conclusion

First PepsiCo should improve placement activities-this will ensure that the company is the incapability of supplying their products to their customers internationally. Secondly, the company should improve its promotional strategy, it will ensure that the company creates awareness globally via advertisements and mass media sources of their products. Third, it ought to improve the estimating technique of all organizations to guarantee that they are offering the best quality items at a low cost to draw in a high volume of shoppers. Finally, the company should improve its sponsorship strategies to gain more clients.