Plans in Creating Public Health Campaign Paper Example

Introduction

The communication plan covers the promotion of interventions to prevent sexually transmitted illnesses (STI). It is essential to note that there has been a rapid increase in STIs among the teens. The rise of the illness infection can be attributed to lack of sufficient information regarding the existence of the illness and the preventive measures among the young people (Hofstetter & Rosenthal, 2014). Additionally, lack of sex education results in unprotected sex among the youths leading contraction and transmission of STIs. Therefore, the communication plan will aim at educating the children about STIs and the corresponding prevention. Consequently, curbing the high rate of STIs infection. It is essential to note that many youths contact HIV/AIDs due to lack of sufficient sex education.

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The Target Audience

The communication plan focuses on the teenage population. The adolescent population include those going to high school and university. The younger kids will also be targeted but only those who have attained puberty. Additionally, according to Ingham (2014), those living in the rural areas with less sex education are of interest. Moreover, the campaign targets the young couples who are not ready to have children. The young population is misinformed about issues relating to sex. They often acquire the knowledge from social media and television programs that give false information. Therefore, the communication aims at enlightening the teenagers on matters of sex. Moreover, the program seeks to create awareness concerning STIs to the general public.

Justification of the Target Audience

The target teenage population is viable as it is vulnerable to STI. The teenagers are less informed concerning the sex illnesses. Therefore, they engage in unprotected sex without realizing the risks inherent (Ingham, 2014). It is also important to note that the rate of infection among the youths is relatively high. The campaign will help in reducing the infection rates as the youths will know how to prevent and treat the illnesses. Additionally, unplanned pregnancies will be avoided from the same strategies taught in the program. Moreover, the children living in the marginalized regions will acquire sex education which will help in reducing STIs. It is worthy to observe that the communication plan will reduce the associated with the treatment of the illness. The target audience is also essential since the group is still young and are likely to alter their behavior. The general public will benefit from the program as they will learn how to live a healthy sex life. Moreover, the program will help the married population to practice birth control.

Application and Justification of a Theory

The theory of human behavior theory explains that human character is the primary cause of mortality. Therefore, alteration of individual's behavior results in a reduction in the deaths and morbidity (Rick, 2015). It is essential to note that the possibility to predict human conduct facilitates effective intervention planning. As a result, the theory applies to the communication plan since the process involves analysis of the behavioral element of a health issue. Equally essential, the concept facilitates comprehension of human conduct. Consequently, enabling development of approaches and establishment of methods to attain health education objectives. The theory will allow experts to foresee the consequences of the mediation and the relation between internal and external variables (Rick, 2015). Sustaining communication in health campaign should involve understanding behavioral changes and the similar causes. Thus, establishing the most appropriate point to target information. Consequently, facilitating identification of actions required to alter the behavior and demonstrate the factors the influence the human conduct. Important to note, the theory serves as a foundation for health promotion but does not apply in the implementation. Initial

Initial Plans in Creating Public Health Campaign

The primary activities in the development of the public health campaign will include analysis. It will involve conducting a communication audit on the project through the definition of the institution's identity. Additionally, the inventory materials that facilitate transmission of information are will be organized. Such materials include print, web-based and many more. The transmission modes will be accessed to establish the effectiveness. Notwithstanding, the current organizational communication pathways are assessed to determine the flow of information between stakeholders in a public healthcare institution (Obembe, Anyaele & Oduola, 2014). It is essential to note that the analysis of the existing communication methods aids in establishing its effectiveness. Thus, appropriate measures are taken to improve the strategies when they do not meet the required standards. Even crucial, the fundamental activities will consist of development of goals and objectives. The information from the audit will contribute to the definition of the targets (Obembe, Anyaele & Oduola, 2014). The general purposes comprise the changes and the desired results. The activity is critical as enhances a clear vision for the campaign and acts as a motivating factor to the staff. The objectives will enable concentration on the target group to ensure optimum results. The goals will also help in the identification the behavior that needs change. Thus, facilitating the active development of appropriate strategies. Additionally, the key messages will also be composed as they are the backbone of the communication program (Obembe, Anyaele & Oduola, 2014). The activity will involve generation of several statements to serve as reference for composition of the promotion messages. The messages are crucial as they ensure that the communication messages do not deviate from the intended purpose.

The Goals for Implementing the Public Health Campaign

The primary goal for executing the campaign is to creating awareness on the existence of STI. The campaign insists on the causes of the illness, prevention and treatment. Therefore, enlightening the young people regarding sex and the resultant effects of unprotected sex. The program attempts to influence social behavior by sharing information regarding sexual illnesses (James, Tyler, Beurden & Henrikson, 2015). Additionally, the approach insists that the youths should abstain. Thus, contributing to behavioral change. The campaign also contributes to the reduction of the number of people suffering from STIs as they understand how to protect themselves from contracting the illness. It is worthy to note that the campaign aims to improve the public health. General public health will advance considerably due to reduced prevalence of sexually transmitted illness. Consequently, public expenditure on treatment of STIs decreases significantly. Notwithstanding, the program concentrates on reducing the number of unwanted pregnancies and abortions. Moreover, the rate of HIV transmission is expected to drop. According to Bengtsson (2017), the program also focuses on reducing the rate of school dropout due to early pregnancies.

References

Bengtsson, E. (2017). Reducing School failures - a comprehensive action plan for health and regional development. European Journal of Public Health, 27(suppl_3).doi: 10.1093/eurpub/ckx186.273

Hofstetter, A., & Rosenthal, S. (2014). Healthcare professional communication about STI vaccines with adolescents and parents. Vaccine, 32(14), 1616-1623.doi: 10.1016/j.vaccine.2013.06.035

Ingham, R. (2014). Not under my roof: parents, teens and the culture of sex / not my kid: what parents believe about the sex lives of their teenagers. Sex Education, 14(3), 354-357.doi: 10.1080/14681811.2014.899119

James, R., Tyler, C., Beurden, E., & Henrikson, D. (2015). Implementing a Public Healthcare Campaign: The North Coat Experience. Community Health Studies, 13(2), 130-139.doi: 10.1111/j.1753-6405.1989.tb00189.x

Obembe, A., Anyaele, O., & Oduola, A. (2014). Lessons from the implementation of LLIN distribution campaign in Ilorin Kwara State, Nigeria. BMC Public Health, 14(1).doi: 10.1186/1471-2458-14-514

Rick. (2015). Support for a new campaign for universal health care. American Journal of Public Health, 91(3), 490-491.doi: 10.2105/ajph.91.3.490