Part One: Elevator Pitch Script
Have you ever had a situation where a company can meet the needs of all its customers, including those with various types of disabilities? Sony Company manufactures a wide range of products that range from electronics, play stations, and entertainment, among others, for multiple categories of consumers, including those with hearing impairments and therefore allows them to enjoy because the experience is in our product (This is the Value Proposition). Unlike our competitors, Sony Company has innovated a new communication strategy line that will help customers or consumers with hearing impairments to access the information about our services more appropriately, and even make their orders or purchases through the same system. Our platform takes into account the needs of the customers with hearing impairments. It allows them to download it, install and sign up into Frequency Modulation systems, which is an assistive listening device that has been synchronized into our website. Our target audience has found it easy to install, reliable, and entirely inexpensive to operate the system. You can visit our YouTube channel and watch a video that demonstrates how the entire system works.
Part Two: Rationale of the Approach
The primary target audience for this project is the customers with hearing impairment. Studies have shown that many companies do not have well-established systems that are set to help people with hearing impairment full access products and services offered by them (Cardon, 2018). As such, Sony has been a keen observer is not only meeting its needs, but also those of this customer segment.
This elevator pitch, in this case, aims at increasing both the sales and awareness of the company's product brand among the target audience. Currently, Sony's corporate strategy involves reaching a considerable number of the customer by creating numerous segments. The senior management believes that whenever it creates a stronger customer base, then the company is likely to achieve a more significant competitive advantage and, consequently, market share. This philosophy is, therefore, the basis for the purpose and approach used to create the elevator pitch.
A number of stakeholder's considerations have been taken into account in creating this elevator's pitch. Notably, the message, in this case, reflects the true vision to internal and external stakeholders of the company. As such, it is essential to note that the elevator pitch, in this case, is not about making sales, but getting a chance to provide a good explanation of Sony's offering for a specific target audience (Boni, 2012).
This elevator pitch is tremendously set apart from the competition from the rival companies. Our company is the pioneer of this kind of technology or approach in trying to meet the needs of the disadvantaged segment of the consumers. Broadly, our platform takes into account the needs of the customers with hearing impairments and allows them to download it, install and sign up into Frequency Modulation systems, which is an assistive listening device that has been synchronized into our website. This technique is one of its kind. Therefore, it is believed that not only will it be crucial in increasing the accessibility and awareness of the target audience to our services, but it also increases the volume of the sales. Additionally, the project has been developed through the use of high-end technological applications and procedures that makes it difficult for the competitors to imitate or intrude. Any possible competition is limited if not completely avoided as a result.
Boni, A. A. (2012). The pitch and business plan for investors and partners. Journal of Commercial Biotechnology, 18(2). https://web.a.ebscohost.com/abstract?direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=14628732&AN=84497034&h=LoZdEwZtgLxjXSK%2bkd4keOSAaJX5AEog4Dey1LDeme6HXdTD5QmNqIcPEJo75djF9Azb85nX8fgxS25CqiD5ZA%3d%3d&crl=c&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.aspx%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler%26jrnl%3d14628732%26AN%3d84497034
Cardon, P. W. (2018). Business Communication: Developing Leaders for a Networked World (3e). McGraw-Hill.
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