My Dream to Advance My Career: Pursuing an MBA in Marketing - Essay Sample

Introduction

It has always been my dream to establish myself as a brilliant marketer. I have recently graduated from Wichita State University with a degree in marketing, and I would love to further my studies. It is from the several goals that I have since identified that pursuing an MBA in marketing would significantly aid in advancing career-wise. The program in itself aids in pursuing better opportunities related to my field and be able to utilize and maximize from the resources available to me. I am currently working as a marketing support specialist at a family-owned business, George Lay Signs. The firm majorly deals in the use of social media platforms to promote selected client's products. Track the progress and reaction of potential customers, describing established patterns, behavior, and responses towards specific commodities. I have been doing this for the past five years, enabling me to be well knowledgeable on the use of related software and tools like Excel, SPSS, and tableau. I want to develop better-related knowledge and skills that would assure personal, professional growth as a marketer.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

I believe that the MBA program will enable me to understand better the specifics that need priority with marketing. Attention to my desire to maximize and assure a better position in the marketing business. It is considering the existence of emerging trends related to marketing. There is a desire to adopting new technology and effectively integrating them to established operational infrastructure that would consequently assure effectiveness to all implemented strategies. I have previously also worked with UNESCO world heritage based in Paris. During this period, I realized the importance that effective leadership relays on optimum functionality at any organization. The MBA program would then significantly assist in the development of my leadership and management skills. It is considering the various existing positions that the marketing department has. There exists the need to establish which type of leadership would be most effective at selected positions.

Marketing requires the establishment of an extensive network framework with various organizations that increase the opportunity to achieve a firm's marketing goals. The program will enable a better understanding of approaches that would assure the development of symbiotic relationships with companies that require marketing services. The target is establishing a better reputation than other firms offering similar services. Such arises the need to consider all practical approaches that would assure global sensitization of the firm's services that relates to advanced competitive levels.

To be the best in this industry, I need to understand better all properties of industry data related to marketing. As such, knowledge on how to comprehensively gather this information is necessary. In turn, valid interpretation and analysis of the same data to derive relevance from the behaviour of data. It is important to identify the essential properties of data that would assure improvement in the previously experienced levels of performance. Appropriateness of these results reflected on the legitimacy of reporting processes utilized during operations. The target is to advance on my levels of expertise eventually. A major determinant to assuring eventual customer satisfaction.