Melanoma Skin Cancer - Essay Sample

Introduction

Melanoma Skin cancer is more common in the United States as compared to other types of cancer. Heart disease is the leading cause of death in the United States. However, Melanoma skin cancer is the leading cause of death in San Obispo County which is located in California. Also, it has the maximum level of new melanoma analysis in California.

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Increase Preventive Behavior

This type of cancer can increase due to extreme disclosure to ultraviolet rays, fair skin, occupational exposures to creosote, pitch, coal tar, radium or arsenic, family history, severe sunburns when one was a child and atypical or multiple moles. Preventative behavior can be increased by providing knowledge of cancer to people in the form of convincing them.

Reduce the Incidence of Melanoma Skin Cancer

The rate can be reduced through social media campaigns because they help in communication, creating and delivering services to the society.

How to Increase Awareness and Knowledge

The awareness of cancer can be made on the perspectives of using social media in reaching a higher number of individuals. On the other hand, research and publication of print materials is the other platform that has the potential of creating awareness and knowledge to the public. Also, the recognition should include informing patients of the color of the risk of skin cancer (Hobbs, Nahar, Ford, Bass & Brodell, 2014). It is also important to teach patients of color in identifying the skin lessons that include ABCDEs of melanoma. The awareness and knowledge can also be implied on individuals through aspects of educating people on how to carry out self-body skin examinations. There is also a need to advise people about the importance of paying visits to physicians.

Measures to assist the local community in securing funds to support the campaign, training staff concerning implementation and communication of new drive to the San Luis Obispo Community?

A non- governmental organization such as America Cancer Society can help the society to secure funds because they have services that can be used by the community as they implement a new campaign.

How Healthy People should 2020 Objectives be Addressed about Melanoma Skin Cancer and also Four Ps of Marketing?

Healthy people, 2020 objective is to provide an excellent social and healthy environment and reduce premature deaths. Providing knowledge and awareness aligns with their intentions. The four Ps of marketing helps in planning and offering of services. Marketing can be done through social media. When marketing there is need to focus on the services being offered. Market objectives should be established that correspond with the targeted population. On the other hand, it is essential to put into consideration on how the technology is changing to come up with the most effective strategies that will be used in communicating promotional messages to the public. This is how marketing plan should be devised.

References

Hobbs, C., Nahar, V., Ford, M., Bass, M., & Brodell, R. (2014). Skin Cancer Knowledge, Attitudes, and Behaviors in Collegiate Athletes. Journal Of Skin Cancer, 2014, 1-7. doi: 10.1155/2014/248198