Market Analysis and Competitor Analysis of Three-Seasons Hotel

The primary target for the company is to set up operations in Mauritius; however, the first Three-Seasons Hotel will be set up in Rodrigues Island. While commencing the organization in Rodrigues Island, the hotel will be focusing on approximately 38000 consumers before opening new branches and serving the rest of the Mauritian population which is about 1.27 million (Suet, 2013). As the initial location where the company commences its operations, the organization will ensure it effectively meets the needs of such a population. Prioritizing the consumer needs suffices to be one of the essential steps to achieving growth in business (Lucas, 2018). Once the company has successfully met the needs of the consumers based in Rodrigues Island, it will open new branches in other districts in Mauritius and eventually increase the number of consumers which impacts the organizational sales and profitability.

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Demographically, Three-Seasons' consumers are from all age groups and income levels. The primary group that the company focuses on is the people aged between 15-24-year-olds, 25-35-year-olds, and families with children. The rationale for the classification of the population is to ensure that each age gets food products which are essential for their health. For instance, the company can offer high energy-food products to the 15-24-year-olds and children to ensure there is the development of their health. Each age group has a preference for a specific type of food products. Hence, the focus of the company on the specific age groups ensures that the consumer needs and preferences are met. The effective evaluation and the grouping of the target population suffice to be a competitive advantage.

The hotel and hospitality industry has many investors including those that focus on food products, lounges, and fast foods. As for Three-Seasons hotel, Villa Le Chapo and Villa La Romance Kreol are the leading competitors who offer both food products and accommodation to visitors. The two competitors' primary focus on providing accommodation and breakfast services. Subsequently, the prices of the food products sold by the competitors are high which provides an opportunity for Three-Seasons Hotel to enter the market. In competing effectively, Three-Seasons hotel will focus on organic and healthy food products which are relatively cheap and meet the needs of the consumers. Also, there are key aspects that assure the success of Three-Seasons Hotel including the assurance of quality, price, and uniqueness.

Three-Seasons Hotel can dwell on the following factors to ensure it effectively manages the operations to achieve competitive advantage and market growth.

• Quality: The menu items must meet minimum levels of quality for people to be willing to spend money on the food, particularly when there are so many different options available. Assuring quality of food products suffices to be a competitive advantage for a company that seeks growth and profitability.
• Location: The location for the hotel will be strategic to enable customers to get their orders as they head home. Also, the location will be spacious for parking and a dining area for customers to enjoy their meals.
• Price: The pricing will be by the quality of services and products that Three-Seasons hotel offers.
• Convenience: Many people have the perception that eating out should be convenient, as such; they should get quality services which do not match other hotels.
• Uniqueness: The key to success in business that offers similar products with competitors is standing out by offering competitive and unique products.

Marketing

As a new business venture, the company will utilize effective marketing strategies to attract new customers and sell the company's products. Marketing facilitates the creation of a loyal consumer base (Bennett, 2017). The goal of the marketing practices is to ensure the company is known as the place which offers superior customer experience with its quality services and products (McCluskey, Kalaitzandonakes, & Swinnen, 2016; Li, Gordon, & Gelfand, 2017; Kronick et al., 2017). The following marketing strategies will be employed in the first year of business:

• Signage: logos and signs along the driveways will facilitate successful marketing of the new hotel.
• Print media advertising: Weekly and monthly food and dining out guides will be used for print advertising.
• Flyers: Distributed to local businesses to create customer awareness, accompanied by buy-one get-one-free coupons during our Grand Opening.
• Entertainment book coupons: For the first eight months, the hotel will rely on coupons on entertainment books for marketing the company and its products.
• Word of mouth: The quality of services and the food products will consequently make the customers refer their friends to the company for an outstanding experience.
• Alliances: The company with work with retailers who sell similar products to create awareness through referrals.

Besides marketing the Hotel, the marking strategies will be used in marketing the products offered by the company. During the entry into the market, the company will market its food products using flyers which advertise the products on offer. There will be a set day for each product to be sold on offer or discount.

Operations and HRThe organization intends to offer its customers healthy food products in a conducive environment with appealing customer service. The company will strive to ensure that every customer who visits the hotel, either new or repeating customer, gets appealing services that influence them to continue being the customers of the Three-Seasons Hotel. The leaders will focus on establishing an enabling environment by repeating customers who eventually become the loyal consumer base behind the future success and growth of the Hotel. Once the Hotel acquires a loyal consumer base, the management team attains a level of accuracy in predicting the firm performance and evaluating the means of expansion.

Cooking activities in Three-Seasons Hotel will go on...