Jumpstart Marketing for Boston Celtics: Increase Brand, Sales & Customer Demand - Essay Sample

Introduction

Jumpstart marketing is essential for increasing the brand name and sales for products that no one wants to purchase in the market. The Boston Celtic team can improve their sales and marketing plans by employing the jump start marketing rules in their processes. Jumpstart marketing will enable the organization to gain customer demand and attention in winning and controlling more segments, and making it is possible to build long-lasting relationships with a more significant number of customers. Boston Celtic team can, therefore, incorporate the following their jump-start marketing rules in their product promotion and marketing processes.

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Quick Fix Silver Bullet

The quick fix silver bullet, according to Spoelstra, 2020, quick-fix silver bullet, is a rule that Boston Celtic will employ in increasing the frequency of purchase by customers. The level of awareness influences customer purchase patterns that the firm makes an effort to provide in the competitive market. Increasing customer purchase does not only call for the use of social media because some people do not spend their time reading newspapers and go through ads put on search engines. Some customers view the sports section on papers to be more detailed and time-consuming and hence will not have much knowledge about the team (Spoelstra, 2020).

The best way to use the silver fix bullet is by approaching the customers personally at their places an informing them of the team's products. In this way, customers will not have to spend anything to get information, and they will get an instance and one on one report that will boost their purchasing morale. However, there is no certainty that customers will respond to the team's request for more purchases. Still, there will be customers who will take the privilege and look into the team and the products it offers including its performance and get in touch while others will drop their interest (McDaniel & Gates, 2013). Boston Celtic team should, therefore, engage in one on one conversations with their customers through phone calls, websites and at times, use roadshows to get to interact with the customers.

Consistency in keeping in touch with the customer will help the Boston Celtic team to win customers' interest and increase their purchasing ability since they will be spending less to get information (Spoelstra, 2020). The more the customers get the information on a free basis, the more they develop interest on the team. Additionally, the Boston Celtic team has to go through their customer feedbacks and respond to their team's performance; through this, they can get the address of their customers and spend less amount to get to know other people who can be interested in the products. Reaching out to be satisfied customers through emails, text messages, and at times phone calls to show appreciation for their support will help the Boston Celtic team to gain more customers from the satisfied customer's appraisals to other people.

Boston Celtic also as to take into consideration their distributors in their marketing plan of reaching out to the customers directly (Gopalani & Shick, 2011). The retailers can apportion some percentage to help increase brand awareness as the team will offer new jerseys to its loyal customers at a leveraged price or free so that the customers can bring in more people. Tickets also provide customer information for Boston Celtic that it can use to reach out to is satisfied customers. With the increase in customer response, investors will develop an interest in the Boston Celtic team, enabling them to have enough finance to market its products and improve season earnings in eh matches played.

Continuous Innovation

Continuous innovation is the grand rule number seven, according to Silverstone, that the Boston Celtic team can employ to jump-start its products in the market. Boston Celtic team can start by changing their team name to a more attractive and catchy title that will win the inters to many customers in the competitive market. Brand name plays a vital role in product marketing and positioning (Spoelstra, 2020). The team nets can change to the name of their state in which they hold most of their matches; hence a new name of Boston Nets will be more appropriate in winning customer interest and demand. The city logos should also patch on the new jersey that the team will be producing continuously due to obsolescence and changing customer demands.

The innovation in changing the names is a motivation to employees, too, since they will have a positive perception of the team's growth as opposed to when there are no new features in its performance (McDaniel & Gates, 2013). Boston Celtic can also engage in continuous innovation through small innovations like offering bonuses to its customers and providing discounts for bulk purchases. The little changes can also include responses to customer complaints to ensure that there are no defects in the team's performance.

Boston Celtic can also come up with significant innovations like building new stadiums that will attract the attention of many customers. Likewise, the firm can also offer free matches that will enable many people to attend, and through this, they will gain interest in the firm's products. Innovation comes to be having a positive mind to change and visioning changes with excellent chances for success rather than looking at the possibility of failures in the market.

Boston Celtic should incorporate the innovation ground rules and put them into practice to market their products. The first rule is that the products were not going to bail the team set. Therefore it's essential to improve the team by purchasing some of the best players from other organizations and improving on management and other team assets and processes. The marketing plans can also expand to diversify in several marketing platforms like online marketing, TV programs, and even celebrity marketing through the team players.

The second rule is to define a marketing area that higher chances of success to avoid unnecessary expenses that can be to maximize team performance (Spoelstra, 2020). the rule can include selling tickets for bigger games where Boston Celtic could shine in performance and win the interest of many people rather than focusing on areas with little or no success. The third rule is developing the strategies, which include offering many seats for customers and providing for advanced tickets at leveraged prices. The plans were influential, increasing the sell-out for the team. Boston Celtic can also partner with megacorporation to help in selling out more rather than just using the small or medium-sized corporations to sell their tickets.

Making Clients a Bona Fide/Real-Life Hero

Boston Celtic can engage in corporate social responsibility by offering training and sponsorship to needy and talented young people in society and making them great players. Corporate social responsibility will help the firm to gain the interest of many people forms the low class to affiliate groups in the competitive market (Gopalani & Shick, 2011). offering training kits and lessons to some of the growing teams in the society will help the team to market its products. The rationale of building a positive relationship with the customers is to make them feel valued and create a long-lasting relationship whereby the customers will feel heroic as the firm will increase its sponsorships.

Boston Celtic clients should also be made aware of the team's efforts to making them, heroes. The rationale behind this is that some other groups may take the chance to shine their names, or the clients may fail to realize the team efforts. Boston Celtic's support or customer relations team should take the opportunity to reach out to the clients through calls or messages and acknowledge their support for their team (Spoelstra, 2020). The clients are the decision-makers who will view the team's effort as heroic or not. Bostin Celtic will have to put into action the flowing processes to ensure clients become heroes.

The fist process is doing a terrific job, be engaging in whatever it takes to make the sponsorship successful. Through this, Boston Celtic can pay artists to include their brand name and acknowledge the support of their customers in songs. The music will enable the customers to recognize the efforts in supporting the team and will help in selling out the side. The next process is providing an annual and detailed report acknowledging the contribution of all sponsorships (Spoelstra, 2020). The report should provide an executive summary, the elements of each aid, and the value they created in the team.

The promotion support details should also be included to recognize the sponsor's efforts through TV and radio shows and even included in the mail and newspapers. Boston Celtic should also include the samples for reach elements of eh sponsorship, and this involves the season's tickets, attaching advertisements on ticket backs to increase awareness of the aids and even including the sponsorship contributions on ads. Exciting the clients is also necessary to make them look good due to the charities they offer, which have summarized in the annual reports provide to their bosses and decision-makers.

The staff at the Boston Celtic team also benefit from the yearly reports when their inputs are recognized. The small data that each team players bring on board are very vital for overall successful performance. The stories can help Boston Celtic staff to identify areas of weaknesses and solve them to make the clients look at themselves as the greatest of all times and not just heroes. Making clients becomes heroes will enable the firm to market itself and have the clients for another coming year with a motivated and result oriented team.

Staff also make them themselves heroes by strategizing on making clients heroes as their appraisals will improve, and general organization image will improve. Boston Celtic clients, are more motivated and tic includes the customers, sponsors, and event staff, and with satisfaction in performance, the clients can help to improve the rand name and awareness of the team to the public. Society will also have a positive perception of the team's effort to improve the lives of many people in the community and make them great and respected people. As a result, team support will increase.

References

Gopalani, A., & Shick, K. (2011). The serviceenabled customer experience: a jumpstart to competitive advantage. Journal of Business Strategy.https://www.emerald.com/insight/content/doi/10.1108/02756661111121947/full/html

McDaniel, C., & Gates, R. (2013). Marketing research. Singapore. https://doc1.bibliothek.li/aca/FLMF037627.pdf

Spoelstra, J. (2020). ICE TO THE ESKIMOS, How to Market a Product Nobody Wants