Johnson Tours: Global Tour & Accommodation Services Since 1998 - Essay Sample

Introduction

Johnson Tours and Travels is a multinational agency dealing with tour services. It was established in 1998 as a German travel agency. Over the years, the company has continued to grow and invade different global markets. The company provides services such as touring spectacular attraction sites around Africa, Europe, and Asia. The company explicitly provides traveling as well as accommodation services. It also provides conferencing services for business organizations. The headquarter of the company is in Berlin, Germany. Nevertheless, the company has branch offices in various countries of the world. Since the company is a multinational organization, it can reap maximum benefit from the use of infographics by attracting and maintaining international audiences through social media marketing. Therefore, infographics are essential tools for broadcasting the company's locations and services.

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Evaluation and Where to Post the Infographics

The various evaluation metrics for the infographic include creating a dedicated landing site or page for the analysis. It will help in tracking the value of the infographic through a backlink. Social shares and polls are essential in the evaluation of the infographic. They help in gathering results for the infographic. The company targets a global audience, both male and female of all ages. It precisely targets families planning a vacation and groups or organization that intends to take a break from the monotonous workplace environment and explore the natural environment for purposes such as team building or workshops. Therefore, the company can benefit from the use of infographics. The design of the infographic would involve the use of both pictorial and video infographics that can then be posted on Facebook, Instagram, YouTube, Twitter, Pinterest, among other social media sites (Gamble, 2016). Compelling pictorial and video presentation of the global sites that the company tours help in attracting the social media audience.

The Goals of the Infographics

The primary goal of the infographic is to create a global awareness of the company and its outstanding services. The infographic serves as a vital tool in informing the global audience about the existence of the company. The method can also be useful in persuading the online population that the company is unique by giving them a glimpse of what services to expect if they are to use the services provided by the company. As a result, the company can increase its market base by informing and persuading the online population to use its services.

The best time to post on the different platforms differ. However, the most appropriate time to post the infographic on Facebook is on Wednesday from 9:00 am to 3:00 pm, while that for Instagram is 10:00 am through 3:00 pm Monday to Friday. Linked in platform works best between 8:00 am to 2:00 pm Tuesday to Friday. Twitter has more engagement from Monday through Friday, from 8:00 am to 4:00 pm. Mastering and utilizing these timelines ensures that the infographic gathers most engagement on the platforms.

The Execution of the Infographic

Social media provides the best avenue for the marketing of entertainment services. Johnson Tours and Travels is amongst the companies providing such services. Therefore, the company can connect with its prospective clients through various social media platforms. Statistics reveal that social media offers an over 70 percent increase in clients' base through customer communication, organization's promotion, and enhancing search engine optimization (Gamble, 2016). Data analysis on social media marketing shows that Facebook, Twitter, and YouTube are the best platform for the infographic contributing to about 45, 30, and 20 percent, respectively (Alalwan, Rana, Dwivedi, & Algharabat, 2017). These social media platforms form the base for the posting of the infographics.

The SMART Objectives

The specific goal of the infographic is to increase the social media engagement of the company to increase the global client base of the company. The specific goals are measurable through the use of social media survey tools and polls. The specific objective is achievable through social media bloggers. They provide additional information such as the geographical location of head offices across the world, offer maps and images of the tour sites. The objectives are reliable since statistical data on the previous operation of the company and success story will also be available in the infographics in terms of pictorial and video illustrations. The achievement of the goals of the infographic relies on social media polls and surveys. Therefore, the goals are time-bound.

References

Alalwan, A. A., Rana, N. P., Dwivedi, Y. K. & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.

Gamble, S. (2016). Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers. John Wiley & Sons.