Essay on Attracting Tourists Locally and Internationally to Boost Business Performance

Introduction

The primary target market for the business is the local and international tourists interested in traveling and enjoying serene environments. The company seeks to attract local members to set a customer base that will help the business boots its performance, especially when faced with international logistics and other challenges that might arise (Hooley et al.,2017). On the other hand, the international market plays a significant role in the business because of the high revenue that it can generate and leverage the business operations. This implies that the business intends to increase its customer base for purposes of enjoying high profitability in the market. The target market is reached through research and various forms of advertising that the organization is investing in.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Save 25%

Methods to Identify Customer Needs and Wants

The purpose of the identification of new customers in the market is to ensure that they get the satisfaction that they are looking for. Besides, companies need to research the needs and want to retain their customer base. In most cases, customers can return to the business if their needs and wants have been looked upon by the business (Hooley et al.,2017). There are a variety of methods that can be utilized in the identification of the needs and wants of customers.

First, paying attention to new customers is one way that an organization can utilize to establish the needs and wants of the clients. In most cases, new customers may introduce new specifications when buying a certain product from the company. This implies that they will be able to suggest to the business some of the things and aspects that they would like to be incorporated into the products (Hooley et al.,2017). In this case, it is important to request the new customers some of the specifications that they may need to achieve the right quality that they need. If the new specification offered by the client matches those of your product, then this implies that he or she is a potential customer for the business. However, if they are different, then this is a better opportunity for business expansion.

Another aspect that needs to be considered in this particular research is the customer perspective on the competitors of the business. Mostly, customers can easily compare the goods and services of different companies; hence, they may be in a position to tell you if you are making an impact or if the competitors have the best products (Schmid, 2013). This will help the business to identify their secure areas and highlight some of the areas that need to be improved to meet their needs.

Finally, the business needs to anticipate the future needs that may arise for the customers. In this case, the management can evaluate the past and current trends of the business to be able to tell about the future market needs that are likely to arise (Schmid, 2013). This is likely to provide the business with a solid understanding of what customers will demand in the future. Therefore, the above are just a few methods that can be used to research the market to ascertain the needs of the customers. However, there still exists a variety of methods that need to be explored.

Marketing Mix

The marketing mix refers to the tools of marketing that are often used by an organization to achieve its goals and objectives. This implies that choosing the right marketing strategy for the business is key to avoid making losses that might arise because of the use of poor strategies (Hooley et al.,2017). A marketing mix is centered on the product, pricing, promotion, and placement of the product in the market.

Product - This refers to what the customer wants about the product. In this case, comfort and convenience are among the most important things that the business need to ensure are put in place. The package needs to consider a standard price in the market that will be suitable for all customers.

Pricing - This is the amount that is charged to the customers for the goods and services that they buy from the company. In this case, the management needs to research on the existing prices in the market and come up with a price list that will match with the customer expectations (Hooley et al.,2017). This is because quoting a lower price will lead to low returns, and quoting a higher price may as well scare away potential clients.

Promotion - This will entail some of the best advertising strategies that the business can embrace in marketing for their products and services (Schmid, 2013). In essence, social media platforms will help in reaching out to a variety of potential customers in the market. In addition, this will be relatively cheap and save on the revenue of the company.

Placement - The positioning of the business needs to be in a convenient location to allow easy access by the customers.

One-year Advertising Plan

Duration Platform Cost

Jan - March Facebook, Twitter, WhatsApp & YouTube $1000

April -August Bill boards $2000

Sep-Dec Television $ 5000

Total $ 8000

References

Hooley, G. J., Piercy, N., Nicoulaud, B., & Rudd, J. M. (2017). Marketing strategy & competitive positioning.

Schmid, V. (2013). Branding, positioning, and segmentation at Volkswagen. Place of publicationnot identified: Grin Verlag.