Johnson Tours: Reap Maximum Benefits With Multinational Tour Services! - Essay Sample

Introduction

Johnson Tours and Travels is a multinational agency dealing with tour services. The company can effectively employ the use of infographics in marketing its services. The company provides services such as touring spectacular attraction sites around Africa, Europe, and Asia. The company explicitly provides traveling as well as accommodation services. It also provides conferencing services for business organizations. Since the company is a multinational organization, it can reap maximum benefit from the use of infographics by attracting and maintaining international audiences through social media marketing. Therefore, infographics are essential tools for broadcasting the company's locations and services.

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The company targets a global audience, both male and female of all ages. It precisely targets families planning a vacation and groups or organization that intends to take a break from the monotonous workplace environment and explore the natural environment for purposes such as team building or workshops. Therefore, the company can benefit from the use of infographics. The design of the infographic would involve the use of both pictorial and video infographics that can then be posted on Facebook, Instagram, YouTube, Twitter, Pinterest, among other social media sites (Gamble, 2016). Compelling pictorial and video presentation of the global sites that the company tours help in attracting the social media audience.

The primary goal of the infographic is to create a global awareness of the company and its outstanding services. The infographic serves as a vital tool in informing the global audience about the existence of the company. The method can also be useful in persuading the online population that the company is unique by giving them a glimpse of what services to expect if they are to use the services provided by the company. As a result, the company can increase its market base by informing and persuading the online population to use its services.

The Execution of the Infographic

Social media provides the best avenue for the marketing of entertainment services. Johnson Tours and Travels is amongst the companies providing such services. Therefore, the company can connect with its prospective clients through various social media platforms. Statistics reveal that social media offers over 70 percent increase in clients' base through customer communication, organization's promotion, and enhancing search engine optimization (Gamble, 2016). Data analysis on social media marketing shows that Facebook, Twitter and YouTube are the best platform for the infographic contributing to about 45, 30 and 20 percent respectively (Alalwan, Rana, Dwivedi, & Algharabat, 2017). These social media platforms form the base for the posting of the infographics.

Social media bloggers are vital in promoting an organization's product since they command significant influence on various social media. Thus, they will help in creating traffic to the company by optimizing the company's infographics. They will also provide additional information such as the geographical location of head offices across the world, offer maps and images of the tour sites. Statistical data on the previous operation of the company and success story will also be available in the infographics in terms of pictorial and video illustrations. Social media polls offer an opportunity to examine the SMART objective of the use of infographics in the marketing of the services of the company. It also provides an interactive mechanism where the company can interact with its clients on the efficiency of the services and help the company determine the areas that require changes.

References

Alalwan, A. A., Rana, N. P., Dwivedi, Y. K. & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.

Gamble, S. (2016). Visual content marketing: leveraging infographics, video, and interactive media to attract and engage customers. John Wiley & Sons.