Future Technology Essay Example

Introduction

In the past, hotels, motels, and some hospitality organizations were considerably valued by people, a place where guests could get away and lay their heads far from home. However, the hospitality business in the last couple of years has expanded especially because of technology. Technology is slowly turning into a hub of some activities in themselves. Therefore IT is increasingly becoming essential for hotel operations and the client's experience than it was in the past. The paper will cover three of some of the crucial communication technology trends that are coming or will be there in 2019 in hospitality.

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Information technology in 2019

It is interesting that simple things such as a door key can undergo significant evolutions. A simple tool that began as a carefully designed piece of metal, rapidly changed into an electronic key card, thus shedding its physical form generally. The trending evolution of a simple hotel key in 2019 is looking to transform it into data that will be incorporated into the guest's mobile device (Kandampully, Zhang & Bilgihan, 2015). Some organizations and hotels have already gone a notch higher in implementing this, either using NFC technology or visually scanning a code such as a lot of airports do when verifying air tickets.

In the modern day and time, many people prefer technology over human interaction to do some simple tasks. For instance, the use of remote check-ins and check-outs techniques are fairly becoming popular; therefore, some hotels have started innovating apps that permit their clients to order room service in the comfort of their mobile devices. There is a whole range of normal client requests which can be automated through the employment of the correct technology, therefore freeing the hotel staff to work and concentrate on other activities which enhances the guest experience (Kandampully, Zhang & Bilgihan, 2015). The trend is going to accelerate in the coming years.

In the past, clients made use of the room phones. The pervasiveness of the use of mobile devices has downgraded a conventional room phone into a massively decreased role. However, this does not mean that it is not used at all. The invention of a new technology-based innovation will serve as a hub for greater connection experience. The future of 2019 looks at pairing their phone with the room service phone (Kandampully, Zhang & Bilgihan, 2015). Therefore, their phone can now be employed to control the television and sound system, and can also be extended to the blinds. The client may request to get a wakeup call if they have been out late.

The client can be notified that his dry cleaning is done when they are away across town at a given meeting. Serves as a better experience since now they can take a call from the lobby while in the cab so that they do not get late for their meeting: a handoff from the Wi-Fi to the 4G is seamless (Kandampully, Zhang & Bilgihan, 2015). The technological advances might seem like science fiction; however, a lot of the pieces of the scenario have already been made available, and some are in development. The client of 2019 will be more connected than it has ever been before.

The direction the technology going in hospitality in 2019

The digital technologies are increasingly shifting the power to the clients. Simultaneously, the clients are also transforming. Research has pointed out that a millennial traveler that was there between 1980 and 2000 are occupying a percentage of one-third of the global hotel's guests and there are predictions that point out the percentage is anticipated to grow to fifty percent by 2019 (Lee, 2016). Therefore, it is apparent that over the coming years the millennials will transform to be the primary clients in the market.

The millennials can be described as the digital natives that have brought about a stronger desire for local and authentic experiences. The "digital" clients have the anticipation of being given a progressively personalized experience (Lee, 2016). The hotels need to come up with innovative designs, guest services, and experiences. However, they also need to channel their energy on ethical footprints and smart feature which will ultimately give satisfaction to the millennial customer that has the specification of discussing, organizing, booking and customizing their experiences using the smartphone when it is convenient for them.

Longer-term trends (2019-2022)

2022 looks at greater inventions when the days of a staid lobby have altered. The hotels that will be there in 2022 will dramatically alter their public spaces taking the form of a living room. Consequently, lobbies will now be multi-used spaces that incorporate bars, restaurants, tech-lounges and also business centers (Lee, 2016). The mobile devices for clients can stream content that permits clients to work and socialize at any place within the hotel. All a client requires is power and Wi-Fi. Hotels will be required to integrate their natural material and elements within their designs. Even with the reduction of the carbon footprint, the hotels will be anticipated to employ more of organic lines and also natural materials, colors and lastly texture.

Popular hospitality/travel technologies for consumers

Social listening, clients have a lot to talk about regarding their experiences with hotels; however, they will not directly say things. In the hospitality world the word of mouth and the online reviews influence future clients; therefore hotels should now begin in investing in social listening tools (Mariani, Borghi & Gretzel, 2019). The tools will enable the hotels to know about the client's wants, needs, and desires.

References

Mariani, M. M., Borghi, M., & Gretzel, U. (2019). Online reviews: differences by submission device. Tourism Management, 70, 295-298.

Kandampully, J., Zhang, T., & Bilgihan, A. (2015). Customer loyalty: a review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management, 27(3), 379-414.

Lee, L. Y. S. (2016). Hospitality industry web-based self-service technology adoption model: A cross-cultural perspective. Journal of Hospitality & Tourism Research, 40(2), 162-197.